The Partnership for Drug-Free Kids, a national nonprofit dedicated to reducing substance abuse among adolescents, today launched a new multimedia campaign for teens that illustrates some of the pressures they face, including peer pressure to drink and use drugs, issues with body image and bullying, among others. The “Who Controls You” campaign breaks this month and was created pro-bono by advertising agency, Hill Holliday and award-winning, social media influencer, Maris Jones, as part of the Partnership’s Above the Influence (ATI) teen program.
“We are incredibly proud of this work. We struck gold when Hill Holliday collaborated with Adolescent Media and Maris Jones to bring this campaign to life,” said Chief Marketing Officer for the Partnership for Drug-Free Kids, Kristi Rowe. “Partnering with a young, talented social media influencer like Maris lent such a unique and authentic voice to this effort. Combining the extraordinary insight and passion of the Hill Holliday team with Maris’ distinct artistry brought an unexpected style to the campaign that makes this creative truly break through.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7103751-drug-free-partnership-who-controls-you/
The finalists’ videos ranged from simple stories of cats’ playtime antics to complex stories about cats’ creative imaginations, but in the end, “The Friskies” $15,000 Grand Prize for “Best Video” went to a story about a very happy blind cat, who enthusiastically uses his senses of hearing and touch to play like every cat.
The winners were announced and the Catuettes and prizes were awarded at a one-of-a-kind awards show in Hollywood yesterday by Friskies® to celebrate the art form of Internet cat videos and the best new cat videos of 2012. After months of searching and thousands of votes and views, Friskies named “Oskar’s First Toys” starring Oskar of Omaha, Neb., the first-ever winner of “The Friskies.” The Grand Prize winnings include an official Friskies Catuette, a $15,000 cash prize, and a year’s supply of Friskies® brand cat food.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59133-nestle-purina-petcare-the-friskies-award-best-new-internet-cat-video
Creative writing and poetry that will sooth your soul and tantalize your imagination. New works of poetry available now. To learn more about Glenn McCary Publications and his poetry please visit http://glennmccrarypublications.blogspot.com/
Nordstrom Inc. (NYSE: JWN) is celebrating its customers and their stories through a holiday campaign that thanks them called ‘Love, Nordstrom.’ The company is using the marketing campaign as a stage for larger-than-life love notes to thank customers for the special relationship they share. The campaign debuts today in the U.S. and Canada.
LOVE, NORDSTROM
With this year’s campaign, Nordstrom is prioritizing a pure holiday spirit and expressing gratitude to connect emotionally with its customers in a special way. More than 30 real Nordstrom customers were photographed in Los Angeles, Nashville and Seattle and are featured in the national campaign that was produced in partnership with creative agency Partners & Spade.
“This holiday, we want to remember and thank the people who are most special to us at Nordstrom – our customers,” said Nordstrom Vice President of Creative Projects Olivia Kim. “We reached out to our employees and asked them to share some of their favorite customer stories. We met with as many people as we could, asked them to bring along some of the things that make up their signature style and took photos of them. It was so fun to connect with our customers who make us who we are. The result was our Love, Nordstrom campaign.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7966151-nordstrom-holiday-gifts-ideas/
YoCrunch, the fastest-growing, full-line yogurt brand, known and loved for its creative flavors and delicious toppings, proudly announces today the launch of Yopa!, a new line of authentic, strained Greek yogurt. Yopa!, a contraction of Yo’ (short for yogurt) and Opa! (the Greek cheer for joy), will be available immediately nationwide for around $1.39/cup and $3.49/4-pack. Yopa! is the first to provide an authentic, convenient and great-tasting Greek yogurt experience that boasts a perfectly creamy, thick texture, with a slightly tart taste, and a variety of scrumptious toppings, including nine whole grain granola, toasted almonds or dark chocolate pieces.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60198-yocrunch-launches-yopa-new-line-of-authentic-greek-yogurt-gabby-douglas
XQ Institute is launching XQ: The Super School Project, a challenge to reimagine and design the next American high school. Harnessing the best of American ingenuity in cities and towns across the country, XQ aims to help spark a movement to rethink the American high school—an institution that was designed to meet the needs of the Industrial Revolution and hasn’t changed in more than a century.
“Our nation is radically different than it was 100 years ago. Nearly every aspect of our daily lives—from how we communicate to how we work and play—has changed dramatically,” said Laurene Powell Jobs, Chair of the board of XQ Institute. “But our high schools have stayed frozen in time. Together, we have an opportunity to help fuel a movement for students, to inspire great high schools, and even to rethink school itself. Our passion at XQ is to help educators everywhere foster students who are curious, engaged, and creative—armed with the new literacies, knowledge, and skills needed to thrive,” she added. “To do that, we must use our collective imagination.”
From the Model T to the Tesla and the switchboard to the smart phone—everything has changed except for how we prepare our kids for the future. XQ: The Super School Project is a rallying call to America to change the outdated model that has failed to prepare our students for the demands of the global economy, and an open call to every community to rethink high school for today and tomorrow. XQ Institute will provide a fund of $50 million to support at least five selected schools over the next five years. It will also partner with them to provide expert support and guidance to turn their ideas into real Super Schools that can inspire the country.
To view the multimedia release go to:
http://www.multivu.com/players/English/7611851-xq-institute-super-school-project/
THE WORLD'S LARGEST and CANADA'S FIRST CITY LIP DUB! Lindsay LipDub - May 31, 2012 - Presented by Stratta Creative. With
over 9,300 people in attendance, Lindsay LipDub made history as the
world's largest and Canada's first city LipDub...and it was all
captured in one, continuous shot! Visit our website and like us on Facebook: http://www.LindsayLipDub.ca http://www.facebook.com/LindsayLipDub Watch our behind-the-scenes documentary: http://LindsayLipDub.ca/journey Presented by Stratta Creative http://www.strattacreative.ca
Otsuka Pharmaceutical Co., Ltd. launched a newly designed English corporate website that was collaborated with an Amsterdam-based creative agency to reflect our philosophy: “Otsuka-people creating new products for better health worldwide”. With additional new content designed creatively, the new website adopts an innovative, personal design to attract people from around the world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62657-otsuka-pharmaceutical-new-global-website
GoGo squeeZ applesauce on-the-go, the leader in fruit-based pouches, announced today the results of a nationwide survey they commissioned to discover the state of playfulness in the USA, which revealed that U.S. families have trouble incorporating playfulness into their daily lives. GoGo squeeZ realizes that being playful is an important aspect of childhood development and is committed to providing parents with the tools they need to empower playfulness, not just in their children but also in themselves.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61992-gogo-squeez-teams-celeb-dad-jerry-o-connell
This Black History Month, the United States Marine Corps (USMC) is launching a new multimedia campaign entitled “Where I’m From,” showcasing communities that Marines proudly call home. The campaign asks Marines to share why they choose to defend the nation and what about their hometowns they find most inspiring. The “Where I’m From” creative includes television, print, online display and mobile and will be featured nationwide during the month of February.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/marines/48423/
Big brands break new commercials at DAYTONA 500®, and NASCAR is no exception. NASCAR will reveal a brand new creative vision – a campaign featuring more than two dozen drivers, with nine original spots in both English and Spanish. The drama-filled campaign will premiere during NASCAR’s crown-jewel event, the Daytona 500. The race will broadcast live on FOX and FOX Deportes on Feb. 24 beginning at 1 pm ET.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60423-nascar-launches-new-brand-creative-vision
