The Ad Council, the largest producer of public service campaigns in the U.S., in partnership with Viacom, home to premier global brands in media and entertainment, and non-profit leader Facing Addiction today launched the PSA campaign “LISTEN” to ignite a national conversation about drug and alcohol addiction as a public health epidemic, and empower those impacted by substance use disorders.
While past PSA campaigns have traditionally focused on the perspective of those at risk, urging them to eliminate all substance use, “LISTEN” addresses the support system of people who are also affected by this crisis. Using powerful stories that portray the modern faces of addiction and recovery, the campaign looks to remove the stigma attached to substance misuse through the act of informed, compassionate listening. The campaign’s website, heretolisten.com, and Facing Addiction's Resource Hub provides important tools and information to help people start a productive conversation with their friends and loved ones and to support the more than 45 million Americans directly impacted by addiction.
To view the multimedia release go to:
http://www.multivu.com/players/English/8029751-ad-council-listen-psa-addiction-drug-alcohol-substance-abuse/
Put on your choker, bust out your portable CD player and dust off the pager because Zima’s back. For a limited time only, people can pick up a six-pack of the nostalgic beverage just in time for Fourth of July weekend.
In 1994, Zima gave people “zomething” different by offering a first-of-its-kind crystal clear, malt-based, adult beverage that inspired a zillion brands to follow suit. By 2008, Zima bounced like a pair of cargo shorts, but it has remained a cultural ‘90s icon ever since.
To view the multimedia release go to:
https://www.multivu.com/players/English/8108451-zima-relaunch-fourth-of-july-limited-release/
The summer is now synonymous with gazing at your Cheetos snacks and letting your imagination run wild – pondering, “is that a dog? a unicorn? a sailboat? a Flamin’ Hot cat?” For imaginative snackers, each Cheetos shape offers the opportunity to find the unexpected, and potentially be rewarded for it.
Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division, will once again celebrate the interesting shapes fans see in their Cheetos snacks, but with a twist: By giving them the chance to win what they see in their favorite snack.
Now through September 2, Cheetos fans can submit a photo of their uniquely shaped Cheetos snacks with a description for the chance to win a prize inspired by what they see. Each entry period, a fan submission will be rewarded a once-in-a-lifetime prize related to their Cheetos shape. Do you see a palm tree? You just won you a tropical vacation. A guitar? Your very own custom electric guitar and concert tickets. Using your imagination to find unique shapes in your Cheetos bag can now unlock amazing adventures and prizes.
To view the multimedia release go to:
https://www.multivu.com/players/English/8357851-cheetos-win-what-you-see-contest/
Community Brands, a technology-driven company that delivers purpose-built solutions for the world’s leading associations and nonprofits, announced today findings from its Member Loyalty Study: A Deep Dive into Member Preferences and Retention. This study explores what is driving retention among members of professional membership organizations, and the best ways for organizations to communicate their value.
“Far too few associations are proactive about identifying and acting upon retention warning signs until it’s a major problem for the organization,” said Amanda Myers, director of product marketing, member solutions for Community Brands. “In our study, we were able to identify four key metrics – satisfaction, likelihood to renew, connection, and likelihood to recommend the organization (Net Promoter Score) – to measure and segment members into groups, based on shared attitudes and values. Our hope is that associations benchmark their membership against our findings and identify new ways to nurture their members up the loyalty spectrum.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8160951-community-brands-member-loyalty-study/
This is Jane
Her company, Vidlit, needs a smart, fun, viral-ready marketing tool.
So she meets with Jane, from Vidlit, and asks, “What does Vidlit do?”
We make videos, write books, design websites, create Power Points, edit speeches,blog, compose music, create images, produce pilots, do title sequences, enhance presentations, connect, invent and curate, and build brands.
Stylin' Digital
: Vidlit.
TeleTech Holdings, Inc. (NASDAQ: TTEC) a global customer experience company that designs, builds and operates captivating omnichannel customer experiences on behalf of the world’s most prestigious and innovative brands announced today that it has changed its name to TTEC (pronounced T-tec). With this new name, the company is affirming that it has successfully evolved to become an end-to-end strategic business partner in the design and delivery of world-class customer experience, engagement, growth, and digital trust and safety services.
To view the multimedia release go to:
https://www.multivu.com/players/English/8226851-cx-innovator-teletech-announces-name-change-to-ttec/
With the opening of the Shoppe at Southern Kitchen in mid-August, the online destination dedicated to delivering a blended experience of content and commerce is ready to step into the holiday season with a fully operational store. Coupled with original recipes and compelling stories of the American South, the Shoppe at Southern Kitchen breathes new life into the online shopping experience.
“Shopping used to be fun, but online shopping has become too transactional. We want to make shopping fun,” said Sean Pruett, Chief Merchant at Southern Kitchen. “People used to know and trust the person from whom they bought their goods. My sincere hope is that when you choose to shop with Southern Kitchen, we bring a little bit of that fun and personal connection back.”
The Shoppe at Southern Kitchen features a variety of goods from well-known national brands and small niche brands, as well as artisans and makers from around the South. Shoppers will be delighted to find cookware, entertaining items, glassware, bar tools, cutlery and more, alongside the compelling stories of the brands and makers creating the goods.
To view the multimedia release go to:
https://www.multivu.com/players/English/8052151-southern-kitchen-launches-online-store/
Rodale Inc.—the company that launched the American organic movement and the leading authority on healthy, eco-friendly living—is launching the first online shopping destination specializing in handpicked luxury and sustainably sourced goods.
Rodale’s (www.rodales.com) combines 70+ years of the company’s unmatched heritage in organic lifestyle and environmental stewardship, as well as the expertise of its healthy, active living brands that include Men’s Health, Women’s Health, Prevention, Bicycling, Runner’s World and Organic Gardening, to bring together beautiful, sophisticated, responsibly sourced products in one place.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61629-rodale-launches-eco-luxury-online-retail-store-rodales-com-sustainability
No conversation is more top-of-mind for today’s business and marketing leaders than the impact of social media on the changing face of business in this tough economy.
Simon Mainwaring, author of the New York Times, Wall Street Journal, and Amazon bestseller “We First: How Brands and Consumers use Social Media to Build a Better World”, is at the forefront of this discussion, as he proposes a vision for the re-purposing of the private sector that he characterizes as a shift from “Me-First” to “We-First” capitalism. So timely is his proposal that Amazon named it a Top 10 Business Book for 2011, and strategy+business named it their best Marketing Book of 2011, stating, “We First is that rare marketing book that is truly visionary.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/51616-we-first-social-branding-seminar-simon-mainwaring
Big brands break new commercials at DAYTONA 500®, and NASCAR is no exception. NASCAR will reveal a brand new creative vision – a campaign featuring more than two dozen drivers, with nine original spots in both English and Spanish. The drama-filled campaign will premiere during NASCAR’s crown-jewel event, the Daytona 500. The race will broadcast live on FOX and FOX Deportes on Feb. 24 beginning at 1 pm ET.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60423-nascar-launches-new-brand-creative-vision
Varsity Brands, the recognized leader in team athletic gear, the driving force in cheerleading and dance, and the most trusted name in celebrating student milestones, today announced Vista Murrieta High School, from Murrieta, Calif. as the winner of its America’s Most Spirited High School Contest. The announcement today coincides with National School Spirit Day, which was recognized by Congress last year.
“Our students feel connected to Vista Murrieta and have an engrained sense of school pride,” said Mick Wager, Principal of Vista Murrieta, “The family atmosphere and sense of community is apparent and genuine.”
High schools across the country were invited to enter the contest, which called for each school to submit a 90-second video, a 500-word essay, two letters of recommendation and several photos demonstrating its school spirit. High schools from 33 states were represented in the contest. Vista Murrieta’s video submission won based on a nationwide vote and included footage from games, pep rallies, and student activities that epitomize a robust school spirit environment that seeks to include all students. Vista Murrieta estimates that 85% of their students are involved in at least one activity, club or sport, and their video was a true testament to the power of school spirit and its effects on high school students.
To view the multimedia release go to:
http://www.multivu.com/players/English/7636151-varsity-brands-vista-murrieta-award/
Vanilla® Gift, the open-loop gift card that is perfect for any occasion, offered exclusively by InComm, today announced its holiday sweepstakes, Vanilla Gift Winner Wonderland. Participants have the chance to win one of over 100 prizes from some of the most giftable brands.
Now through December 23, consumers can enter to win by visiting a participating retailer, purchasing a Vanilla Gift Card and going to Winner-Wonderland.com to enter.
The grand prize winner will be drawn on December 24 and will win a $10,000 shopping spree at Macy's. Prizes will be awarded weekly over the six-week promotional period. Winners will be notified via email or phone.
To view the multimedia release go to:
https://www.multivu.com/players/English/8241752-incomm-vanilla-gift-winner-wonderland-sweepstakes/
