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Baume & Mercier released today a short film that brings to life the beauty of the age-old saying, “it is better to give, than it is to receive.” “Celebrate Dad,” is slated to launch today on http://www.baume-et-mercier.com and the brand’s social media platforms. To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7230451-baume-mercier-celebrates-father-s-day-with-moving-short-film

A house, a child, a locked wooden chest, an old notebook rediscovered, a key ... what secret awaits? For the time being, we remain in the dark. Imbued with poetry and mystery, and, above all, that special light between sky and sea that bathes the Hamptons, the teaser of the launch advert for the new Hampton collection from Baume & Mercier is an invitation to dream, and gives us a intriguing glimpse of this upcoming event. Coupled with the film's release will be the launch of a new dedicated site, previously unpublished images on Facebook, Twitter and YouTube, and events hosted at retailers around the world set to a

Today the video and dedicated website are finally being unveiled. These were created for the launch of the new Hampton collection, restating Baume & Mercier’s desire to foster proximity and conviviality with its aficionados from across the globe by using new media as the favoured means for promoting the brand. Shot in a ‘mansion’ style interior, the traditional residences of the Hamptons, the video is suffused with the characteristic light of this region between sea and sky and immerses us in a poetical and mysterious universe. Taking on the form of an initiation tale, it uses the symbolism of time regained through a child who discovers the Hampton Collection. Emotion and marvel are promised! To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/baumemercier/52148/

Baume & Mercier announced today the introduction of a short film series titled, \