Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
NBC UNIVERSO, the modern entertainment and sports cable channel for Latinos, announced today the premiere “El Vato,” the network’s first original scripted series created for the U.S. Hispanic market starring Mexican regional star El Dasa on Sunday, April 17 at 10pm/9c. This 10 episode-long series produced by Endemol Shine Latino and Boomdog, marks the acting debut for the talented and charismatic singer from Hermosillo, Sonora who takes on a new challenge to expand his artistic career.
“Dreams do come true and to be honest I never imagined I would be acting on a TV series inspired on my real life experiences. I’ve always had huge dreams, envisioned myself singing on the most important stages around the world and I still can’t believe it. I am honored to work alongside renowned actors and colleagues. This challenge is a great blessing and hope audiences tune in to watch NBC UNIVERSO because we poured our hearts and souls into this production,” stated El Dasa.
To view the multimedia release go to:
http://www.multivu.com/players/English/7609252-nbc-universo-el-vato/
In a grand launch event at Ferrari World Abu Dhabi, Miral unveiled the new identity for the Yas Island destination. Designed to reflect the destination’s ethos, the new brand identity is a vibrant representation of an Emirati-bred, world-class destination that is home to a multitude of leisure, cultural, social, and business attractions suited for all audiences.
HE Mohamed Khalifa Al Mubarak, Chairman of Miral, commented: “Through its efforts to develop a world-class leisure and entertainment destination, Miral is playing a key role in supporting the efforts of the Abu Dhabi Vision. Tourism is a significant pillar of the Emirate’s growth and development plans, and the evolution of the Yas Island brand is a natural next step as the destination itself continues to evolve. The way in which Yas Island is being developed ensures that it will continue to be a major proof point for Abu Dhabi as a truly global destination.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7936651-miral-unveils-new-identity-for-yas-island/
In response to the devastation wrought by Typhoon Haiyan in the Philippines, the Ad Council joined the Administrator of the U.S. Agency for International Development (USAID), Dr. Rajiv Shah, and the Center for International Disaster Information (CIDI) to launch a series of television, radio, print and Web public service advertisements (PSAs) encouraging Americans to make financial contributions to disaster relief efforts. The PSAs direct audiences to visit PhilippinesRelief.AdCouncil.org, where they can contribute to support the short and long-term recovery operations, providing supplies and services to those affected by the typhoon.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64502-ad-council-usaid-cidi-encourage-support-typhoon-relief-philippines
The Ad Council is joining forces with BAM! Body and Mind and KIDZ BOP to premiere The Greatest Action Movie Ever (G.A.M.E), a kid-targeted film offering fun ways to channel the inner action hero and take steps towards a more active and nutritionally-balanced lifestyle. Starring Ryan Ochoa of the hit Disney XD series Pair of Kings, the first half of the six-minute long G.A.M.E. film will premiere on Sunday, April 14 on Disney XD as part of Disney’s Magic of Healthy Living, an initiative that inspires kids and families to lead healthier lifestyles. Audiences will then be directed to Centers for Disease Control and Prevention’s BAM! Body and Mind website, BAM.gov, to see the second part of the film and access additional health-related resources. The full-length film will also be featured on KIDZBOP.com and Disney.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61182-ad-council-mccann-bam-kidz-bop-help-fight-childhood-obesity
MYSTERIES OF THE UNSEEN WORLD, a new 3D IMAX film takes audiences on an extraordinary journey into unseen worlds and hidden dimensions beyond our normal vision to uncover the mysteries of things too fast, too slow, too small or simply invisible Created by an award-winning veteran film team, the new 40-minute IMAX film uses innovative high-speed and time-lapse photography, electron microscopy, and nanotechnology, to transport audiences to an enthralling secret world of nature, events, and breathtaking phenomena not visible to the naked eye.
Over the past six months UK small-to-medium-sized businesses (SMBs) have grown on average by six per cent despite the broader UK economy struggling, according to the latest SMB Index from HP.
HP’s survey of 1,000 SMBs, with between 1 and 50 employees shows that, compared to that of the previous six months, growth for UK SMBs has slowed slightly but optimism is still strong, with SMBs expecting to grow by up to 13 per cent over the next year. Optimism in the economy is also strong, with 66 per cent of SMBs optimistic about the year ahead. SMBs in Financial Services have grown the most (13 per cent), followed by Manufacturing (10 per cent). SMBs in Retail (4 per cent) and Professional Services (1 per cent) have seen the least growth. Nearly half of UK SMBs (48 per cent) are turning to social media to help grow their business and reach new audiences, with 56 per cent of sole traders recognising its value the most. However, although SMBs are finding social media beneficial for networking purposes (83 per cent), and as a mechanism for advertising (57 per cent), many SMBs are underestimating its true potential for business growth and lead generation.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/hp/48901/
An island off Ireland’s south west coast is wowing audiences at screenings of Star Wars: The Force Awakens.
Unveiled in the film’s closing minutes, this closely guarded secret ending to Episode 7 was filmed in September 2014 on Skellig Michael Island, a UNESCO World Heritage Site.
Since 1977, the record-breaking movie franchise has travelled through many galaxies, and this time, director JJ Abrams along with cast and crew jetted into a little village called Portmagee, County Kerry, on Ireland’s Wild Atlantic Way. From here, they travelled eight miles (12 Km) by sea to a dream film location, Skellig Michael.
To view the multimedia release go to:
http://www.multivu.com/players/English/7718351-ireland-feels-the-force/
To coincide with Independence Day, the Ad Council, R/GA and an unprecedented group of brands launched “We Are America,” an extension of the iconic Love Has No Labels campaign, explaining that love for country is love for the people who make up this country. The new PSAs, featuring WWE Superstar John Cena, continue to further the campaign message of acceptance of all communities regardless of race, religion, gender, sexual orientation, age and ability. Love Has No Labels encourages audiences to recognize their implicit bias – biases that live in our subconscious – in order to promote inclusion. “We Are America” invites everyone to submit their photos to demonstrate the true diversity that makes up America. Upworthy, a 2015 campaign launch partner, shared “We Are America” on its social platforms and will be creating a series of videos launching in the coming months to help further the campaign message.
Tiffany's Show pattaya has grown into a world Class spectacular show visited by audiences from all corners of the world. Tiffany's Show Pattaya was voted number 4 in the TOP TEN BEST SHOWS to see around the world. The incredible talents of the cross dressing & transgender community, all drawn from the provinces of Thailand,are showcased in show full of exotic spectacular scenes with the latest technical lighting and sound.
Highlights from America's Got Talent
Season 4 with The Texas Tenors completing the season in 4th place
making them the highest ranking vocal group in the show's history.
Since then The Texas Tenors have performed more than 400 concerts
wooing and wowing audiences around the world!
http://www.thetexastenors.com
Academy Award winning film producer Jonathan Sanger has once again given us a provocative tale that reaches audiences at the core of their heart, only this time his medium is print instead of film. His book “Making the Elephant Man: A Producer’s Memoir” gives us an insider’s look at the creation of one of the first ever indie films and a box-office smash, as well as a peek into the early careers of movie greats David Lynch, Mel Brooks and Anthony Hopkins. Find out more at http://www.jonathansangerproductions.com/ non-fiction, memoir
