Today the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), the Ad Council and Project Yellow Light announced the winners of the fifth annual Project Yellow Light scholarship competition. The contest calls on students to develop and produce a short video educating their peers on the dangers of using mobile devices behind the wheel of a vehicle. For the first time, Clear Channel Outdoor Americas has joined longstanding partners Mazda Motorsports, the National Organizations for Youth Safety (NOYS) and U-Haul to launch the first Project Yellow Light out-of-home media design contest. The winners of both the video and out-of-home design contests will be unveiled this afternoon on a digital billboard in New York’s Times Square that was donated by Clear Channel Outdoor.
Brothers Sam and Wrenn Senser from Louisville, Nebr. scooped the two grand prizes of $5,000 for the video contest, with Sam winning the college category, and Wrenn winning the high school category. The winners of the out-of-home media design contest were college student Bethany Wheeler from Snellville, Ga., and high school student Emily McDonald from Anaheim, Calif., with both receiving $2,000 scholarships. The winning videos can be viewed here.
To view the multimedia release go to:
http://www.multivu.com/players/English/7854051-ad-council-project-yellow-light-winners/
Constantine Maroulis, star of Rock of Ages and former finalist on American Idol, joined Fisher-Price®, a subsidiary of Mattel, Inc. (NASDAQ:MAT), and Disney Consumer Products to bring down the house at D23 Expo in Anaheim, Calif. today with a rockin’ concert to introduce the new Rock Star Mickey interactive feature plush. The rocker jammed on stage with Mickey Mouse to show kids and Disney fans classic rock star moves featured in the interactive plush including Rock Star Mickey’s signature move, the Mickety-Split. The two have also teamed up for the Rock Star Mickey TV commercial, which is set to air Sept. 6. With strong pre-sales currently underway, Rock Star Mickey (#RockStarMickey) is expected to be a fan favorite this holiday season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51663-constantine-maroulis-with-rock-star-mickey-at-disney-d23-expo
Though several months away until the next NSHMBA Conference & Career Expo, preparation for the 2011 Conference & Career Expo in Anaheim, California, October 13-15, 2011, began even as the last one was coming to a close.
And on February 17, this year’s theme, logo and lead sponsors: corporate co-leads, Sara Lee Corporation and United Technologies Corporation, and lead academic sponsor, the University of California MBA Programs, were revealed to conference-hopefuls, city officials and NSHMBA personages.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nshmba/48719/
SoBe® is giving adventure-seekers the chance to “Try Everything,” from new flavors and drinks to new experiences with the launch of an immersive marketing campaign that kicks off May 18.
“Try Everything” begins with a television ad featuring Los Angeles Angels of Anaheim pitching ace Jered Weaver who’s inspired by SoBe® Lifewater® flavor, Fuji Apple Pear to try something new on the pitcher’s mound. Instead of firing his signature fastballs, Weaver’s hurling 95-mile-per-hour Fuji apples -- with not so predictable results. Another SoBe spot featuring a staring contest with Sports Illustrated Swimsuit 2011 Rookie of the Year, model Kate Upton will air this summer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sobe/49846/
Global specialty plastics provider Eastman demonstrates the dominant performance of next-generation material Eastman MXF221 copolyester as a disinfectant-ready polymer for safer healthcare environments at the Medical Design & Manufacturing (MD&M) West trade show in Anaheim, California, Feb. 6 to 8. The latest advancement in biocompatible medical-grade polymers for medical device housings and hardware, Eastman MXF221 offers unsurpassed chemical compatibility with stringent disinfectants used to combat healthcare-associated infections (HAIs) as well as improved durability and impact strength.
To view the multimedia release go to:
https://www.multivu.com/players/English/8261151-eastman-disinfectant-ready-polymer-mdm-west/
Medical, health, technology, healthcare, treatment, Richard Fechter, interview, trade show, MultiVu 8261151
Today UBM plc and partners announce the inaugural Business4Better (B4B) Conference and Exhibition, bringing businesses and nonprofits together to create more vibrant communities and better business results.
The two-day, non-commercial Conference and Exhibition, organized by UBM and producing partners the City of Anaheim together with the Anaheim Convention Center and the Anaheim Orange County Visitor and Convention Bureau, and Freeman, will be held May 1 and 2, 2013 at the Anaheim Convention Center. For more information, visit www.business4better.org.
To view Multimedia News Release, go to http://www.multivu.com/players/English/55937-business4better-ubm/
