Rough, dry skin may seem like a constant battle for some, especially as cold weather creeps in. When it comes to defeating dryness, leading New York Cosmetic Dermatologist, Dr. Doris Day, recommends following three cardinal rules: cleanse, exfoliate and moisturize. Using a mild cleanser helps rid skin of daily dirt buildup without stripping it of its essential oils. Once skin is clean and dry, applying a moisturizer with 12% lactic acid, like AmLactin® Moisturizing Body Lotion, aids in skin’s natural renewal process, exfoliating dead skin cells while simultaneously locking in moisture to the new cells underneath.
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AmLactin® Alpha-Hydroxy Skin Care is proud to announce the introduction of AmLactin® Cerapeutic™ Restoring Body Lotion, formulated with skin care’s newest “power couple”— alpha-hydroxy acids (AHAs) and essential ceramides. Making its retail debut at select Wal-Mart and Walgreens stores, AmLactin® Cerapeutic™ contains the intensely hydrating, patented ULTRAPLEX® formula to gently exfoliate, and three skin identical ceramides that work together to quickly strengthen skin’s protective moisture barrier for noticeably softer, more resilient skin.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60859-upsher-smith-amlactin-cerapeutic-restoring-body-lotion
AmLactin®, the #1 moisturizer brand recommended by dermatologists for rough, dry skin, is donning a fresh, new look while bringing dry skin sufferers the same effective, hard-working formulas. The makeover comes with a new family name: AmLactin® Alpha-Hydroxy Skin Care. The contemporary design graces white, pearlescent bottles and tubes complemented by a series of vibrant colors and a signature droplet to convey the line’s intensity and success at helping skin retain its moisture.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55256-amlactin-alpha-hydroxy-skin-care-moisturizer
