The Partnership for Drug-Free Kids, a national nonprofit dedicated to reducing substance abuse among adolescents, today launched a new multimedia campaign for teens that illustrates some of the pressures they face, including peer pressure to drink and use drugs, issues with body image and bullying, among others. The “Who Controls You” campaign breaks this month and was created pro-bono by advertising agency, Hill Holliday and award-winning, social media influencer, Maris Jones, as part of the Partnership’s Above the Influence (ATI) teen program.
“We are incredibly proud of this work. We struck gold when Hill Holliday collaborated with Adolescent Media and Maris Jones to bring this campaign to life,” said Chief Marketing Officer for the Partnership for Drug-Free Kids, Kristi Rowe. “Partnering with a young, talented social media influencer like Maris lent such a unique and authentic voice to this effort. Combining the extraordinary insight and passion of the Hill Holliday team with Maris’ distinct artistry brought an unexpected style to the campaign that makes this creative truly break through.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7103751-drug-free-partnership-who-controls-you/
After 6 months touring the UK conquering its four corners and everything in between, Liverpudian indie kids, The Steeples will release their second single Loosy Lucy on 23rd June. A combination of crafted songwriting, passionate performance and shear ‘blood, sweat and beers’ have seen them already convert unsuspecting gig goers to bona fide ‘Steeple People,’ throughout the land.
With a bouncy boyish playfulness, and heartfelt yearning, the Steeples ‘Loosy Lucy’ takes us to a familiar heartache of a past relationship when the grass seems greener. Their sincerity is balanced with a jovialness that results in an upbeat pop song, saving us from an unwanted adolescent angst or depressing dirge. There is a certain romantic charm to these boys as they sing of their despair that will leave Lucy’s everywhere flocking to their next gig.
With ‘Album of the Month’ in Maxim and ‘Single of the week at Xfm’ they have already created quite a buzz with their pretty boy looks, cheeky northern accents and great indie pop riffs. The Steeples offer us a fresh ‘Doherty-esque’ sound that remains tight and together, and possess a certain quirkiness that few bands can convincingly convey.
Earlier this year the band were invited to play Liverpool and Blackburn’s Oxjam events alongside The Bluetones, The Wedding Present, The Thrills and Rumblestrips. With the single out this June, closely followed by the much anticipated debut album, ‘Tea For Two’ in July The Steeples are sure to be a towering success. 2008 will see the band storm through the Indie scene as they embark on their first nationwide tour.
Official trailer for "The Journey Home" a memoir by Patrice M. Foster. A story of strength, courage and determination, Patrice M Foster’s moving journey from poverty, neglect and abuse is a tribute to the human spirit.
Visit http://patricemfoster.com to purchase the book or for more information. Coming soon to Amazon.com.
Video production by Castelane in association with Readers' Favorite.
Today, Novo Nordisk announced a three-year extension of its Changing Diabetes® in Children programme. Since 2009, free insulin and access to diabetes care have been provided to more than 13,000 children in nine countries in Africa and South-East Asia. During the five years, 108 diabetes clinics have been established and 5,479 healthcare professionals have received diabetes care training.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7496851-novo-nordisk-children-with-diabetes/
Today, Novo Nordisk announced a three-year extension of its Changing Diabetes® in Children programme. Since 2009, free insulin and access to diabetes care have been provided to more than 13,000 children in nine countries in Africa and South-East Asia. During the five years, 108 diabetes clinics have been established and 5,479 healthcare professionals have received diabetes care training.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7496851-novo-nordisk-children-with-diabetes/
Today, Novo Nordisk announced a three-year extension of its Changing Diabetes® in Children programme. Since 2009, free insulin and access to diabetes care have been provided to more than 13,000 children in nine countries in Africa and South-East Asia. During the five years, 108 diabetes clinics have been established and 5,479 healthcare professionals have received diabetes care training.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7496851-novo-nordisk-children-with-diabetes/
Rosecrance, one of the country’s leading teen substance abuse treatment centers, has launched a traveling art exhibit to help parents understand teenagers’ points of view about pressures they encounter and how they are faced with the potential to use, and abuse, substances. Developed by teen patients participating in an art therapy program at Rosecrance’s adolescent campus in Rockford, IL, “In My Shoes” encourages parents to understand their teen’s point of view and actively parent to help teens navigate today’s confusing environment.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7348551-rosecrance-s-in-my-shoes-traveling-art-exhibit-parents-teenagers-prevent-substance-abuse/
