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In a move that could prove transformative for the fast-growing premium blender category, KitchenAid has introduced a first-of-its-kind Magnetic Drive Blender for home use and launched a newly formed global business unit that will focus entirely on blenders. The new Magnetic Drive Blender, dubbed Torrent™, uses an interlocking magnetic drive system, instead of a traditional coupler mechanism, to power its blades and safely secure its jar. To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7315451-kitchenaid-magnetic-drive-blender/