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In an effort to encourage children to spend more time outdoors and reconnect with nature, the USDA Forest Service and the Ad Council today announced that they are joining Universal Pictures to launch a series of public service advertisements (PSAs) featuring characters and footage from Universal and Illumination Entertainment’s upcoming 3D-CG feature Dr Seuss’ The Lorax. To view Multimedia News Release, go to http://www.multivu.com/mnr/53447-ad-council-discover-the-forest-cheecker-u-s-forest-service