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Sachin Tendulkar, AR Rahman, Vijay Mallya, Yash Chopra, George Alagiah OBE were all announced winners at the inaugural Asian Awards 2010, in partnership with Lebara, on October 26th at The Grosvenor House Hotel, Park Lane London. Presented by Lord Sebastian Coe, The Asian Awards 2010 saw a powerhouse of leaders in business, sport, politics attend to celebrate achievement and excellence among South Asians, including Deputy PM Nick Clegg, Jermaine Jackson, Nasser Hussain OBE, Gurinder Chadha, Christian Louboutin and Sonu Niigaam. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/asianawards/46300/