Today, the newly-developed Body Volume Indicator (BVI)™ was revealed as a modern day measure of body composition and weight distribution following a 10-year collaboration with Mayo Clinic experts who led extensive research on fat distribution, the importance of fat assessment and the limitations of the current standard of Body Mass Index (BMI). In conjunction with the development of BVI, BVI America LLC, a subsidiary of 3D measurement pioneer Select Research, announced the launch of the revolutionary BVI Pro tablet application, which will provide an easily accessible and affordable means for the professional community to use the new BVI measurement in everyday clinical use to assess health risks.
The potential benefits of using Body Volume as a new indicator of risks were presented on April 27 by Mayo Clinic researchers, BVI America and the University of Westminster. It draws on 10 years of rigorous research, testing and validation using several potential Body Volume indices. Now BVI, calculated as a ratio between total volume and abdominal volume, can be used as a supplement to the current measurement standard of BMI, which is based solely on height and weight. BVI is considered to be a more precise means of estimating weight distribution and the fat around the organs, which is not visible to the human eye and can lead to serious health conditions, such as diabetes and heart disease. The medical and professional community at large is invited to contribute to the continued development of BVI by downloading and using the BVI Pro tablet application with their patients and clients; anonymous data collected will be analyzed by Mayo Clinic, whose research and validation of BVI will continue.
To view the multimedia release go to:
https://www.multivu.com/players/English/8093051-bvi-america-body-volume-app-health-fitness/
According to the Bureau of Labor Statistics, the percentage of construction industry deaths from falls has continued to rise, and currently stands at 38.8%. This means that out of 937 total deaths in the construction industry, 364 of them were caused by a fall. And that is just one of the many reasons why global safety equipment manufacturer MSA Safety Incorporated (NYSE: MSA) will host fall protection demonstrations throughout the U.S. May 8-12, 2017 during OSHA’s National Safety Stand-Down. MSA is proud to participate in OSHA’s Safety Stand-Down, which is now in its fourth year, to remind and educate employers and workers in the construction industry about the serious dangers of falls and injuries due to falling objects.
To view the multimedia release go to:
https://www.multivu.com/players/English/8043552-msa-osha-national-safety-stand-down-week/
Changes in the treatment of pediatric cancer over recent decades have translated to a reduced risk of serious, long-term late health effects of cancer therapy. This is according to the latest analysis from the Childhood Cancer Survivor Study (CCSS), a National Cancer Institute-funded resource for late-effects research, led by investigators at St. Jude Children’s Research Hospital.
“This is the first comprehensive study to demonstrate how changes in treatments over time have impacted the occurrence of late effects experienced by childhood cancer survivors,” said Todd Gibson, Ph.D., assistant member of the Department of Epidemiology and Cancer Control at St. Jude. “We found the 15-year cumulative incidence of people reporting at least one severe health condition decreased from 12.7 percent among childhood cancer survivors diagnosed in the 1970s to 10.1 percent for those diagnosed in the 1980s to 8.8 percent in the 1990s–a statistically significant decline.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7924756-st-jude-childhood-cancer-survivorship-asco-2017/
Sanofi Pasteur, the vaccines division of Sanofi (EURONEXT: SAN and NYSE: SNY), announced today that its first doses of the Fluzone® (Influenza Vaccine) portfolio for the 2017-2018 influenza (“flu”) season have been released by the U.S. Food and Drug Administration (FDA). Sanofi Pasteur has begun distributing initial shipments, representing the first of nearly 70 million total doses of seasonal influenza vaccine manufactured by the company for this upcoming influenza season. Widespread shipment of Fluzone Quadrivalent, Fluzone High-Dose and Fluzone Intradermal Quadrivalent vaccine to health care provider offices, pharmacies and other immunizers will begin in early August to support fall immunization campaigns.
“As we enter the Swiftwater site’s 120th year, it reminds us of our innovation and growth as we came to understand the science of influenza and its impact on human health,” said David P. Greenberg, M.D., Associate Vice President and Regional Medical Head North America, Sanofi Pasteur. “Influenza can be especially severe for the most vulnerable populations, including the elderly, young children and those with compromised immune systems; however, it can also have a serious health impact on otherwise healthy individuals. Sanofi Pasteur is and always has been deeply committed to improving public health by continuously striving to develop new vaccines and on improving existing ones.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8081151-sanofi-pasteur-influenza-vaccine-first-shipment-2017/
Building on a successful campaign that helped hundreds of thousands of Americans learn their risk of developing type 2 diabetes through campaign messaging and an online risk test, the first-of-its-kind initiative to raise national awareness of prediabetes returns with an entertaining new approach. The new campaign, launching today, encourages viewers to take a one-minute prediabetes risk test to know where they stand and discover how they can decrease their risk of developing type 2 diabetes — and it does so with some adorable helpers.
More than one in three American adults has prediabetes — a serious health condition that often leads to type 2 diabetes and other significant health conditions like blindness, heart attack or stroke. According to newly released CDC data, however, nearly 90 percent of the 84 million people with prediabetes don’t know they have it and aren’t aware of the long-term risks to their health. Currently, about 30 million Americans are living with diabetes.
To view the multimedia release go to:
https://www.multivu.com/players/English/8142351-ad-council-prediabetes/
23andMe, working in collaboration with the Milken Institute and Lundbeck, today announced that they have commenced enrollment for a first-of-its kind genetic study designed to gain understanding of the underlying biology of major depressive and bipolar disorders. This study will combine cognitive assessments with genetic data and survey responses to assess how genes influence brain processes – such as attention, decision-making and visual perception – in individuals who live with these serious mental health conditions.
“We know genetics play a role in the development of depression and bipolar, however there is a long pathway from our genes to the manifestation of complex diseases like these,” said Emily Drabant Conley, PhD., Vice President of Business Development at 23andMe. “We need to look at these conditions in a more comprehensive way to advance our understanding. By studying cognitive function alongside genetics and other environmental variables on a massive scale, we hope to take a significant step forward in the study of depression and bipolar.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8150951-23andme-genetic-study-depression-bipolar-disorders/
Linksys®, a leader in home and business networking solutions and Rivet Networks, makers of the award winning line of high-performance Killer™ Networking products for desktop and notebook PCs, today announced at Gamescom in Cologne, Germany, the upcoming availability of the new Linksys WRT™ gaming edition router – the WRT32X. This first of its kind collaboration, Linksys and Rivet Networks teamed to incorporate the Killer Prioritization Engine (KPE) to provide serious online gamers the only router optimized for high-speed gaming for users with Killer-enabled gaming PCs. The KPE optimizes traffic for low latency and less lag and ensures that the Killer-enabled PC’s gaming, audio, and video is fast and smooth, while simultaneously managing other online traffic in the home to ensure other devices and activities are not compromised. The new firmware and graphical user interface (GUI) was also custom-built from the ground up with a focus on monitoring and controlling gaming network traffic. The Linksys WRT32X is available for pre-order starting today and plans to ship starting in September 2017.
The global gaming market of more than 2.2 billion gamers are expected to generate $109 billion dollars of revenue this year of which 27% is from PC Gamers and 31% from Console Gamers or combined 58% according to the latest Global Gaming Market Report from Newszoo. “Serious gamers are spending money on game play and expect to have technology that provides significant advantages to beat their opponents”, said Vince La Duca, global product manager at Linksys. “The Linksys WRT32X provides advantages that no other routers have – and that is the Killer Prioritization Engine. The router, when paired with a Killer-enabled PC –from makers such as Alienware®, Gigabyte®, MSI® or Razer®, and others provides a powerful end-to-end connection to prioritize gaming traffic to reduce peak ping times up to 77%*, providing a real advantage for faster kills over opponents that use regular “so-called” gaming routers.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7650553-linksys-wrt-32x-gaming-router/
Attention moms, dads, grandmas, grandpas and everyone in between: Toys“R”Us® today unveiled its 2017 Holiday Hot Toy List. As the leading expert on all things toy, the Toys“R”Us team has traveled the world over the past two decades to uncover hot trends and toy phenomena like Tickle Me™ Elmo, Zhu Zhu Pets®, Hatchimals™ and more, so they can provide parents and gift-givers with the inside scoop on kids’ most-wanted playthings. This year’s list is no exception, featuring items from Hatchimals Surprise™ to PAW Patrol Sea Patroller™ and more than 20 items available exclusively at Toys“R”Us (cue Luke Skywalker’s Landspeeder™). Eager holiday shoppers can rest easy knowing they can get the comprehensive list of this year’s 50 hottest toys at Toysrus.com/HotToys.
“At Toys“R”Us, it’s serious business deciding which toys make the cut and end up on our Holiday Hot Toy List, ” said Ariana Gentry, Toys“R”Us President of Play. “Not only is this year’s list filled with ultra-hot and kid-approved gifts – but I can personally say that each of these toys are super FUN to play with!”
To view the multimedia release go to:
https://www.multivu.com/players/English/8039752-toys-r-us-2017-holiday-hot-toy-list/
Parking crashes usually don’t result in serious injuries, but repair costs can quickly mount, along with the hassle of going without the family vehicle while waiting for the body shop to finish work. The Insurance Institute for Highway Safety has launched a rear crash prevention ratings program to help consumers identify models with the technology that can prevent or mitigate low-speed backing crashes. Two systems earn the highest rating of superior, and four earn the second-highest rating of advanced.
Rear crash prevention encompasses several technologies. Parking sensors issue warning beeps and/or seat vibrations when the equipped vehicle gets too close to another vehicle or object directly behind it, or, in some cases, in front of it. Rear cross-traffic alert warns drivers of approaching vehicles that might cross their path as they back up. Rear automatic emergency braking systems detect objects behind a reversing vehicle and may automatically brake if the driver doesn’t heed alerts to stop.
IIHS engineers evaluated rear autobrake systems on six popular 2017 model vehicles — the BMW 5 series sedan, Cadillac XT5 SUV, Infiniti QX60 SUV, Jeep Cherokee SUV, Subaru Outback wagon and Toyota Prius hatchback.
Under the three-tier rating scheme, models with optional or standard rear crash prevention systems are rated superior, advanced or basic. Ratings are determined by whether the vehicles have available rear autobrake and, if so, how it performs in a series of car-to-car and car-to-pole tests with different approach angles. The availability of parking sensors and rear cross-traffic alert also is factored in.
The Outback and XT5 earn a superior rating when equipped with optional rear autobrake, parking sensors and rear cross-traffic alert. The Cherokee, 5 series, QX60 and Prius earn an advanced rating with this optional gear.
Anytime Fitness, the world’s fastest growing fitness center for 10 consecutive years, will celebrate the opening of its 4,000th gym March 16th in Shanghai, China. Additionally, after formalizing an agreement to open gyms in Morocco, Anytime Fitness will pursue plans to open at least one new gym in Antarctica – which would make Anytime Fitness the first franchise in history with locations on all seven continents.
“Our mission is to ‘Improve the self-esteem of the world,’” said Chuck Runyon, the CEO and co-founder of Anytime Fitness. “It may sound like an audacious goal, but we’re very serious about it. We’ll soon have 4,000 gyms open in more than 30 countries on all seven continents. Each of those gyms supports a small community of like-minded individuals who are determined to enjoy healthier, happier and more active lifestyles. That’s what we mean by ‘Improving the self-esteem of the world.’”
To view the multimedia release go to:
https://www.multivu.com/players/English/8220551-anytime-fitness-gym-number-4000/
Today Toyota launches a national marketing campaign, titled “Serious Play,” for the all-new 2019 Avalon that dares drivers to experience adventure, spontaneity and playfulness, and reminds all that the thrill of driving is the real prize. The campaign drives home the notion that the completely redesigned Avalon has everything drivers need to get more out of life.
The all-new Toyota Avalon – designed, engineered and assembled in the U.S. – embodies consumers’ overarching desire for high-caliber, design-centric, technologically-savvy modes of attainable, premium transportation.
To view the multimedia release go to:
https://www.multivu.com/players/English/8352851-toyota-avalon-sedan-serious-play/
As back to school season approaches, Pilot Corporation of America (Pilot Pen) is working diligently to help empower students to excel and to overcome their greatest challenges during the school year. Bullying and cyberbullying are at an all time high, with nearly 1 out of 4 U.S. students having been bullied. Pilot Pen’s ongoing partnership with the nation’s leading anti-bullying prevention organization, STOMP Out Bullying is designed to help “Erase Bullying For Good,” for the fourth consecutive year. The goal of this campaign is to raise awareness of this serious issue, helping to ensure that parents, educators and students are aware of the valuable resources available to those in need of support. As part of the effort, Pilot is donating 10 cents from every specially-marked package of FriXion Clicker erasable gel ink pens purchased during the back to school period, to support STOMP Out Bullying. Pilot is committed to donating $325,000 to the organization.
To view the multimedia release go to:
https://www.multivu.com/players/English/8342451-pilot-pen-stomp-out-erase-bullying-for-good/
