PickAPowder.com, the friendly rivalry campaign between Trace Adkins and Richard Petty, is giving fans a chance to not only fight tough pain but also help children fighting for their lives and injured service members fighting for our country. Fans of BC and Goody\'s powders will notice new packages on the shelves branded with familiar faces and charity logos.The new packaging showcases the support of two charities personally selected by country music superstar Trace Adkins and racing legend and NASCAR Hall of Famer Richard Petty. With each purchase made between January 1 and March 31 of these specially marked boxes of BC or Goody\'s, fans of Richard Petty and Trace Adkins will be helping to give back to the organization affiliated with each man and each brand. To donate to these causes, visit www.victoryjunction.org or woundedwarriorproject.org.
Crest® and Oral-B® are giving mouths of Americans a makeover! Inspired by startling statistics on the state of America's oral health, Crest and Oral-B have started a cross-country crusade, the
In keeping with its commitment to giving customers the very best selection and shopping experience, J. C. Penney Company, Inc. (NYSE: JCP) has rolled out its findmore® smart fixture to over 120 select stores across the country. Additionally, in conjunction with the launch of its Modern Bride concept, the Company will begin rolling out a findmore experience using iPad to 50 fine jewelry departments.
To view Multimedia News release, go to http://multivu.prnewswire.com/mnr/jcpenney/48219/
Are you ready for your close-up? Dove® is giving one real woman the ultimate close-up experience – a chance to show off her skin in a TV spot that will air during the season finale of ABC’s “Dancing with the Stars.” The Dove® Close-Up Challenge is a once-in-a-lifetime opportunity for a real woman to get a taste of what celebrities experience on the show. It celebrates the launch of Dove® VisibleCare™, a revolutionary new line of body wash that actually gives women visibly more beautiful skin in just one week. Actress and former “Dancing with the Stars” contestant Jennie Garth will announce the contest in a Dove®-sponsored TV spot airing during the Oscars telecast, LIVE Sunday, Feb. 27 (8:00 p.m. ET) on the ABC Television Network.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/dovecloseup/48610/
SoBe® is giving adventure-seekers the chance to “Try Everything,” from new flavors and drinks to new experiences with the launch of an immersive marketing campaign that kicks off May 18.
“Try Everything” begins with a television ad featuring Los Angeles Angels of Anaheim pitching ace Jered Weaver who’s inspired by SoBe® Lifewater® flavor, Fuji Apple Pear to try something new on the pitcher’s mound. Instead of firing his signature fastballs, Weaver’s hurling 95-mile-per-hour Fuji apples -- with not so predictable results. Another SoBe spot featuring a staring contest with Sports Illustrated Swimsuit 2011 Rookie of the Year, model Kate Upton will air this summer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sobe/49846/
The makers of Quaker State, the motor oil well known for providing durable protection, are now giving motorists cash for using Quaker State and making their cars last. The Quaker State Cash Back Bonus Program launches today and is designed to reward consumers who use Quaker State® Ultimate Durability full synthetic motor oil, Quaker State® Enhanced Durability synthetic blend motor oil or Quaker State® Higher Mileage Engine™ motor oil with the cash value of their vehicle when they reach 300,000 miles, subject to certain terms and conditions.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/quakerstate/48531/
The closest look into the Googleplex without a badge and ID card, I’m Feeling Lucky is the first inside view of life at Google from one of its original employees, Employee number 59, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Learn more about this book here, http://bit.ly/jyftke and its author here, http://xooglers.blogspot.com/ Non Fiction
For the second straight year, State Farm and Major League Baseball (MLB) are giving fans from coast to coast the chance to deliver a big hit for their favorite charitable organization. Through the Go To Bat program, an online, charitable initiative driven by State Farm’s commitment to helping communities get to a better state, fans can support the causes that mean the most to them and take their shot at winning one of the $18,000 weekly donations for their favorite charity and a trip for two to the 2011 World Series.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51025-state-farm-go-to-bat
jcpenney, America’s shopping destination for great style at compelling prices, today announced “Haul Nation,” an integrated marketing program giving stylish teens an opportunity to share their passion for fashion via video blogging. In partnership with Seventeen.com, jcpenney’s Haul Nation will come to life through an online contest on the jcpTeen and Seventeen Facebook pages and in malls across the country giving young people the tools they need to create haul videos and enter to win a trip to New York City.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jcpenney/48224/
In their ongoing commitment to support fearless women, Secret Deodorant has created the Mean Stinks program; a supportive Facebook community that gives young women the courage to stand up to a stinky behavior – bullying. To help this cause, Secret is partnering with relatable role models—Amber Riley, best known as Mercedes on the hit FOX show Glee, and Rachel Simmons, nationally renowned relationship expert—to start a movement of “nice.” Together they are giving young women the strength to face challenges associated with bullying and mean behavior. Secret is also partnering with PACER’s National Bullying Prevention Center by donating a portion of proceeds from select Secret Clinical Strength purchases to it’s prevention efforts.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/meanstinks/50863/
Esurance, the direct-to-consumer personal car insurance company, today announced that the company donated $50,000 to The Trevor Project, the leading national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender, and questioning (LGBTQ) youth.
Esurance recently launched the charitable giving campaign on its Facebook page. For each new “Like,” the company donated $10 to The Trevor Project to help support the Trevor Lifeline, a 24/7 crisis intervention phone hotline offering free and confidential suicide prevention counseling to youth nationwide.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/esurance/48128/
The second annual “SEND ME 2 VEGAS” sweepstakes begins today, giving one fan a chance to win a 2012 Ford Explorer XLT SUV valued at up to $33,000, two VIP tickets to NASCAR After The Lap™, the opportunity to be featured in an on-air promotional spot on GSN (Game Show Network), a two-night stay at Hard Rock Hotel and Casino Las Vegas and more.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52092-send-me-2-vegas-sweepstakes-2012-ford-explorer-vip-trip-nascar
