This summer PepsiCo’s (NYSE: PEP) Mountain Dew® (DEW) is celebrating the permanent return of Mountain Dew Throwback® – retro DEW made with real sugar – with an online “Throwback Shack” designed to immerse consumers in the vintage brand. The Shack was created to provide an interactive experience representative of the home of Willy, the 1960s animated Mountain Dew pitchman. As part of this digital experience, Willy will share his favorite DEW® collectibles from over the years with all the brand’s fans.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50933-mountain-dew-throwback-shack
For the second straight year, State Farm and Major League Baseball (MLB) are giving fans from coast to coast the chance to deliver a big hit for their favorite charitable organization. Through the Go To Bat program, an online, charitable initiative driven by State Farm’s commitment to helping communities get to a better state, fans can support the causes that mean the most to them and take their shot at winning one of the $18,000 weekly donations for their favorite charity and a trip for two to the 2011 World Series.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51025-state-farm-go-to-bat
Following the launch of its new super-capacity French-door refrigerator, the largest capacity model in its class, LG Electronics USA today announced the “LG Ultimate Jelly Bean Count Contest,” an online competition that takes Main Street USA’s favorite unofficial unit of measurement to a whole new level. The contest challenges anyone and everyone to guess how many jelly beans can fit inside the spacious refrigerator. The winner will receive a complete kitchen makeover, built around LG’s premium kitchen suite valued at more than $6,500.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51458-lg-electronics-facebook-contest-french-door-refrigerator
Constantine Maroulis, star of Rock of Ages and former finalist on American Idol, joined Fisher-Price®, a subsidiary of Mattel, Inc. (NASDAQ:MAT), and Disney Consumer Products to bring down the house at D23 Expo in Anaheim, Calif. today with a rockin’ concert to introduce the new Rock Star Mickey interactive feature plush. The rocker jammed on stage with Mickey Mouse to show kids and Disney fans classic rock star moves featured in the interactive plush including Rock Star Mickey’s signature move, the Mickety-Split. The two have also teamed up for the Rock Star Mickey TV commercial, which is set to air Sept. 6. With strong pre-sales currently underway, Rock Star Mickey (#RockStarMickey) is expected to be a fan favorite this holiday season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51663-constantine-maroulis-with-rock-star-mickey-at-disney-d23-expo
For busy moms who rely on a handful of go-to recipes, dinnertime can become monotonous. To help spice up the dinner routine, Hellmann’s® and Best Foods® mayonnaise are launching the first-ever Chicken Challenge, a series of head-to-head chicken dish challenges that will help moms diversify their weekly recipe repertoire. Each week on Hellmanns.com, two chicken dish “challenger” recipes from Chipotle Lime Crusted Chicken to Baked Buffalo Chicken and more will go up against one of the most popular recipes on Hellmanns.com, Parmesan Crusted Chicken. Consumers will vote to determine their favorite chicken recipes of the week.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52353-hellmanns-best-foods-chicken-challenge-moms-diversify-dinnertime-routine
Thrills by day, Fright by night. Six Flags Great America kicks off its 21st season of Fright Fest presented by SNICKERS® with new haunts, new shows and more scares than ever before. Starting October 1 and running weekends throughout October the theme park transforms into a 100 acre fog-filled shadow-land of ghosts and ghouls. Fright Fest, the area’s premier Halloween event, returns this season with three haunted houses, five horrific scare zones, eight hair-raising shows and nearly 200 roaming monsters throughout the park. Plus, enjoy more of your favorite rides with an eerie makeover.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sixflags/52415/
Your employer’s health care benefits enrollment packet has arrived and the deadline for your decision may be looming.
If you’re like many Americans, this process of weighing benefits and costs isn’t among your favorite tasks. And even though you’d rather spend time doing something else, the decisions you make will affect your family’s health and pocketbook for at least the next 12 months.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52085-cigna-tips-how-to-choose-health-plan-during-open-enrollment
Renowned chef Curtis Stone recently put the fun in function when he showcased his favorite cabinetry storage features during The “Eat, Drink and be Organized” Kitchen Event presented by Merillat® cabinetry at The Grove in Los Angeles. The event featured cooking demonstrations from Curtis Stone and smart kitchen design from Merillat cabinetry, and guests learned tips on how to make their kitchens complement their lifestyle.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53308-merillat-eat-drink-be-organized-chef-curtis-stone-the-grove-los-angeles
Food gifts that provide practicality, value and the opportunity to be shared with others are topping the list of hottest gifts for the 2011 holiday season. Omaha Steaks, named the largest direct gourmet food company in America by Multichannel Merchant, is at the forefront of this food gifting trend, which food industry experts say is energizing the nearly $20 billion specialty food gift market and positioning it for a larger share of the more than $120 billion that Americans spend annually on gifts.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50940-omaha-steaks-leads-the-trend-america-s-favorite-holiday-gift
4-hour preschool television channel Sprout is celebrating the season with everybody’s favorite furry red monster, Sesame Street ®’s Elmo, live on The Sunny Side Up Show on Tuesday, December 13 from 9:00 a.m. – noon ET.
Elmo will guest star, along with hosts Liz and Chica the Chicken, to sing holiday songs, read birthday cards, and share wishes from families all over the country. Emmy Award®-winning performer and producer Kevin Clash is Sesame Street’s Muppet Captain and force behind Elmo.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sprout/48463/
Ford Motor Company is launching the next version of SYNC® Destinations, its free mobile app for SYNC Services subscribers, giving Ford vehicle owners the ability to easily send destinations to their vehicle using their smartphone.
With the addition of Ford SYNC AppLink™ support, the app enables drivers to use simple voice commands to get on-the-go traffic reports to any of their favorite destination points. Users can report traffic incidents to share with the entire SYNC Destinations community, get up-to-the-minute incident reports, and leverage their smartphone’s data network to download turn-by-turn directions and destinations directly to their vehicle.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54108-ford-launching-next-version-of-sync-destinations-free-mobile-app
Family-owned Bacardi Limited officially marks the 150th anniversary of the founding of the Company and its iconic BACARDI® rum brand on February 4 with activities around the world honoring the world’s favorite rum brand. The Company is celebrating its spectacular growth from a small distillery founded by Don Facundo Bacardí Massó in Santiago de Cuba in 1862 to what is now the world’s largest privately-owned spirits company.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53404-bacardi-limited-150th-anniversary-family-celebration-birthday-parties-rum
