LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) has forged an alliance with fashionable stars Victoria Beckham and Eva Longoria Parker to promote the company’s latest touchscreen mobile phones, the stylish LG Lotus Elite and LG Rumor Touch. The integrated campaign, called LG Fashion Touch, promotes personal style and the idea that mobile phones have become the latest in fashion communication. The partnership includes a print and online campaign, series of MTV vignettes, consumer promotion and an event in Los Angeles to celebrate the integration of fashion and technology.
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A new advertising campaign for Esurance, the direct-to-consumer personal auto insurance company, debuts nationally today. It showcases an updated brand identity and introduces an ensemble cast representing the dedicated employees of Esurance. The campaign launch is the result of the company's partnership with Duncan/Channon. Esurance selected the creative agency last fall to update its brand positioning and advertising.
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To address consumer misperceptions and reassure visitors that the Gulf oil spill is not affecting The Beaches of Fort Myers & Sanibel coastline and islands, the destination has begun airing the first of nine, 30-second television spots, that are scheduled to be filmed, edited and aired everyday from June 21-25 and June 28-July 1.
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Millions of Americans will enjoy their Fourth of July celebrations this year while watching fireworks. Many will be at public displays in their community, while others will be using consumer fireworks in the backyard. Zambelli Fireworks is reminding Americans to focus on safety — especially at home.
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To address consumer misperceptions and reassure visitors that the Gulf oil spill is not affecting The Beaches of Fort Myers & Sanibel coastline and islands, the destination has begun airing the first of nine, 30-second television spots, that are scheduled to be filmed, edited and aired everyday from June 21-25 and June 28-July 1.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/florida-tourism/44657/
Merck Consumer Care, a subsidiary of Merck & Co., Inc., announces the nationwide availability of Dr. Scholl's® Custom Fit Orthotic Centers. To help people find customized solutions for their tired, achy feet, the kiosks use revolutionary FootMapping® Technology to measure arch type and the areas you put the most pressure on to recommend the most appropriate Custom Fit™ Orthotic.
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Warner Bros. Consumer Products (WBCP), on behalf of DC Comics, JCPenney and five-time Olympic Medalist and World Champion Nastia Liukin, joined forces in New York City this past Saturday to debut an all new collection of clothing for girls called Supergirl by Nastia. The event is part of a five-market tour, visiting JCPenney stores around the country. As part of the tour, Nastia is providing young girls motivational advice on achieving their goals, feeling confident and being smart, strong and empowered—being a Supergirl. Liukin also introduced the new fun, affordable lifestyle collection, which is available exclusively at JCPenney stores nationwide.
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From remote mountains to rural country roads and even up to 200 miles off the coast of the United States, consumers can now enjoy the freedom and flexibility to stay connected with the availability of the TerreStar™ GENUS™, the world’s first integrated cellular-satellite smartphone. Offered by mobile communications provider, TerreStar Networks Inc. (“TerreStar”), the GENUS ensures today’s active lifestyle consumer, from the extreme outdoor adventurer and action sport enthusiast to the recreational boater, can stay connected even in remote locations or when the cellular network is down.
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New consumer research shows that the overwhelming majority of Americans (83 percent) agree that the United States is suffering from a good news deficit, with six in 10 Americans saying they don’t even know where to look for good news anymore. On the heels of this LG Electronics-commissioned study, the company is unveiling its plans to help address this issue with its newest interactive billboard in Times Square.
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Vehicle designs and colors change each year but it is the integration of consumer electronics technologies into the vehicle interior that is really fueling future driving experiences. Continental, one of the world’s largest automotive suppliers, is engineering hardware, software and systems that are powering the vehicle with an “Always On” connection and linking drivers and passengers to content and information in new ways. Continental will showcase some of its latest Interior innovations to its automotive customers and consumer electronics partners during the Consumer Electronics Show (CES) being held January 6-9 in Las Vegas, Nevada.
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While the state of the economy and high unemployment are still top of mind for most Americans, it is the majority of the country’s young adults—not their parents—who are more optimistic and determined to improve their personal finances in 2011. The Chase Slate-U.S. News Consumer Monitor, released today by Chase Card Services, a division of JPMorgan Chase & Co. [NYSE: JPM], and U.S. News & World Report, found that young adults (ages 18-34) are most likely to want to save more and spend less money, pay down debts, and develop a budget in 2011 compared to others. In fact, while one in four Americans set a personal financial goal as their main New Year’s resolution, four in five Americans – including 98% of Americans aged 18-34 – indicated they will try to save more money and three in five will try to develop a budget in 2011.
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As the New Year kicks off, keeping up with New Year’s resolutions to eat right is top of mind for many. According to a 2009 consumer survey, two out of the top three most popular New Year’s resolutions involve developing better living and eating habits, yet many fail to keep their resolutions past the first month. To help women keep their goals for improved eating habits, Tyson Foods and registered dietitian Tara Miller have teamed up to give women smart living tips using lean, recipe-ready ingredients, like Tyson® Grilled & Ready™ chicken.
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