Fans have only seven weeks left to see Master Magician Lance Burton until his historic run at Monte Carlo ends Saturday, Sept. 4. The final performance follows 14 years of captivating audiences at the resort's Lance Burton Theatre. Beloved by fans worldwide and named Las Vegas Review-Journal's Best Magician for 12 years running, Burton has been with Monte Carlo since its opening day on June 21, 1996 and is known as The Strip's premier magician.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/mirage/45139/
LeAngela Davis, a Hooters Girl from Columbus, OH, was crowned Miss Hooters International during the 14th Annual Hooters International Swimsuit Pageant held in Fort Lauderdale, FL on July 10th. Among the many prizes and opportunities that accompany the crown, this Hooters Girl of 4 years will take home the first place prize of $50,000 as well as be featured in Hooters Magazine, national marketing campaigns and TV commercials.
For more information, go to http://www.multivu.com/players/English/45093A-Hooters-International-Swimsuit-Pageant/
Lewis Hamilton: Secret Life - Episiode 3 Heist. Lewis Hamilton is back in the latest instalment of Reebok's incredible alternate reality game (ARG). This time Lewis is in Budapest trying to retrieve a recently stolen valuable piece of art. To join the adventure and help Lewis on his next mission, visit http://www.secretlewis.com/
The Pick A Powder Campaign Launches Its Funniest Video Yet – 6-foot-6 Trace Adkins Trying to Get Into Richard Petty’s No. 43 Stock Car
Memphis, TN/Concord, NC – Country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty are at it again. The humorous rivalry videos where they are shown in each other’s world are now appearing online as part of the Pick A Powder Program. The one launching this week shows 6-foot-6 Trace attempting to get into Richard Petty’s No. 43 stock car. Since the campaign started, they have been going back and forth with each other on Facebook and in videos, all in an effort to get the most fans on their team and to show they experience more pain than the other.
BC Powder and Goody’s Headache Powders, the brands Adkins and Petty represent, are going head-to-head in an online contest. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on www.pickapowder.com. The man who gets the most fans to join his team will get to see the other “perform” LIVE at the Goody’s 500 in Martinsville, Va. next spring. The campaign will feature a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.
Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
LG Mobile Phones announced today that award-winning actress Jane Lynch is bringing her iconic humor and unique talent to the LG Text Ed program, a comprehensive educational campaign for parents that addresses teen mobile phone misuse, and provides parents with valuable resources so they can teach responsible phone use to their children. Lynch the newest member of the LG Text Ed council is featured in a series of comedic vignettes which can be viewed on www.LGTextEd.com. Lynch, a new mom herself, masterfully employs her artistic abilities and the result is a video series that is both humorous and thought-provoking.
Camping has always been quite adventurous: In nature, on the highway or wherever. This seems to no longer suffice, the vehicles also are expected to be adventurous - yes they also have to be practical and functional - but now almost every camper, each tent and every caravan has to have that small, individual extra. At the CARAVAN SALON in Duesseldorf you will find a variety of adventurous vehicles to chose from.
