The Advertising Council and the Library of Congress are launching a new series of public service advertisements (PSAs) to encourage parents to read with their children and inspire them to become lifelong learners.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45237/
Lewis Hamilton: Secret Life - Episiode 3 Heist. Lewis Hamilton is back in the latest instalment of Reebok's incredible alternate reality game (ARG). This time Lewis is in Budapest trying to retrieve a recently stolen valuable piece of art. To join the adventure and help Lewis on his next mission, visit http://www.secretlewis.com/
The Pick A Powder Campaign Launches Its Funniest Video Yet – 6-foot-6 Trace Adkins Trying to Get Into Richard Petty’s No. 43 Stock Car
Memphis, TN/Concord, NC – Country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty are at it again. The humorous rivalry videos where they are shown in each other’s world are now appearing online as part of the Pick A Powder Program. The one launching this week shows 6-foot-6 Trace attempting to get into Richard Petty’s No. 43 stock car. Since the campaign started, they have been going back and forth with each other on Facebook and in videos, all in an effort to get the most fans on their team and to show they experience more pain than the other.
BC Powder and Goody’s Headache Powders, the brands Adkins and Petty represent, are going head-to-head in an online contest. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on www.pickapowder.com. The man who gets the most fans to join his team will get to see the other “perform” LIVE at the Goody’s 500 in Martinsville, Va. next spring. The campaign will feature a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.
Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
Agent Provocateur - Betty Sue ft. Kirsty Hume. Oozing with confident sensuality Kirsty Hume breathes life into the character of controlling temptress & femme fatale, Betty Sue in this Johan Renck directed, sexually explosive look behind closed doors. Betty Sue wears Agent Provocateur lingerie to empower herself and entrance her man.
For more, please visit http://www.agentprovocateur.com
LG Mobile Phones announced today that award-winning actress Jane Lynch is bringing her iconic humor and unique talent to the LG Text Ed program, a comprehensive educational campaign for parents that addresses teen mobile phone misuse, and provides parents with valuable resources so they can teach responsible phone use to their children. Lynch the newest member of the LG Text Ed council is featured in a series of comedic vignettes which can be viewed on www.LGTextEd.com. Lynch, a new mom herself, masterfully employs her artistic abilities and the result is a video series that is both humorous and thought-provoking.
Hunter, Autumn, and Summer live in separate homes, with different guardians and last names. What they share is a host of troubled feelings toward the mother they barely know. Told in three voices chronicling the family’s story, FALLOUT is the stunning conclusion to the trilogy begun by CRANK and GLASS. Learn more about this author here: http://www.ellenhopkins.com/
Learn more about this book here: http://tinyurl.com/y2wuxuw YA
National health initiative DRIVE4COPD today announced the launch of its new Ambassador Program, which gives fans the opportunity to join their favorite celebrity in a common cause: raising awareness of chronic obstructive pulmonary disease (COPD). The Ambassador Program marks the beginning of the Great American Screen Off, a nationwide push this fall to screen Americans for their risk of COPD at DRIVE4COPD.COM. Fans can now enter the DRIVE4COPD Celebrity Race Team’s ongoing competition to see who can screen the most people.
To view Multimedia News Release, go to http://www.multivu.com/players/English/46007-boehringer-ingelheim-great-american-screen-off/
Responding to consumer demand for products made with natural ingredients, Pepsi-Cola North America Beverages announced today that it was transforming Sierra Mist, its popular lemon-lime soda, into Sierra Mist Natural. A recent study by the Hartman Group confirmed the demand for natural, revealing that the majority of Americans say natural is an important driver of food and beverage choices they make for themselves and their families.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sierramist/46243/
Premonition is the central theme of this action adventure trilogy of the Deer people tribe of 13,000 years ago. Involving narrow escapes from cataclysms such as descending comets, tsunami and tribal invasion by malicious, evil raiders. 2nd theme is bravery, love, friendship, honor, innovation, survival, leadership, courage. Learn more about this trilogy and author: http://www.cdshelton.com YA, Action Adventure
Modern day beat makers such as Printz Board, musical director of the Black Eyed Peas, and Adam "Adrock" Horovitz of the Beastie Boys want to be able to make music wherever inspiration strikes them. That means having software on their computer that provides a studio-in-a-box, with everything they need to create and record and finish a new song. Propellerhead Software, an innovative Swedish company, has created such a product. It's called Reason.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/propellerheadsoftware/44228/
