The Pick A Powder Campaign Launches Its Funniest Video Yet – 6-foot-6 Trace Adkins Trying to Get Into Richard Petty’s No. 43 Stock Car
Memphis, TN/Concord, NC – Country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty are at it again. The humorous rivalry videos where they are shown in each other’s world are now appearing online as part of the Pick A Powder Program. The one launching this week shows 6-foot-6 Trace attempting to get into Richard Petty’s No. 43 stock car. Since the campaign started, they have been going back and forth with each other on Facebook and in videos, all in an effort to get the most fans on their team and to show they experience more pain than the other.
BC Powder and Goody’s Headache Powders, the brands Adkins and Petty represent, are going head-to-head in an online contest. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on www.pickapowder.com. The man who gets the most fans to join his team will get to see the other “perform” LIVE at the Goody’s 500 in Martinsville, Va. next spring. The campaign will feature a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.
Six Flags Magic Mountain, in celebration of 40 years of thrill ride innovation, today announced an unprecedented year of capital expansions with three new roller coaster experiences slated for the Valencia theme park in 2011. With these additions, Six Flags Magic Mountain regains the coveted Coaster Capital of the World crown - with a total of 18 roller coasters - more than any other theme park on the planet.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sixflags/46421/
Making it easier for consumers to take a “green step” at home, Kimberly-Clark today announced the introduction of the first toilet paper in the U.S. without the cardboard tube for use at home – Scott Naturals Tube-Free bath tissue. This innovative product eliminates the cardboard tube that has been the central fixture of rolled toilet paper for more than 100 years – a simple step with major potential to eliminate millions of pounds of material from the waste stream. Scotts Naturals Tube-Free bath tissue is currently being tested exclusively at select Walmart and Sam’s Club stores in the northeast U.S.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/scottnaturals/46945/
RAYMOND WEIL – My Watch My Destiny. RAYMOND WEIL continues their tradition of sleek quality and elegance with ‘My Watch My Destiny’, a short film which shows the relationship between time and destiny.
In “My Watch My Destiny”, RAYMOND WEIL traces the journey of two souls, whose destinies are intertwined by time.
RAYMOND WEIL strongly believes itself as more than just a watch but a reliable companion through their customer’s life. “My Watch My Destiny” is a reflection of the relationship between RAYMOND WEIL and its proud owner.
TD Bank, America’s Most Convenient Bank®, today hosted a Flash Mob in Times Square to inspire consumers to get a FREE “checking checkup.” TD Bank employees from New Jersey, New York, and Connecticut, as well as local New York dancers donned doctors' scrubs and danced into the heart and heads of tourists and New Yorkers as they performed a WOWza dance routine to get consumers' attention that now, more than ever, they need to take a closer look at their checking products. With upcoming changes to checking products, TD Bank wanted to find a fun way to educate consumers on the many changes being implemented by banks nationwide.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/tdbank/49105/
New data revealed that nearly 100 percent (99%) of 200 U.S. primary care physicians surveyed agree that heart disease and stroke are the number one cause of death and disability among type 2 diabetes patients; however, almost 40 percent (36%) of these physicians underestimate the number of patients who die from cardiovascular disease. Furthermore, while people with diabetes are two to four times more likely to have heart disease than people without diabetes, the survey, conducted by Harris Interactive and supported by Merck, found only one out of five (21%) patients (n=664) listed heart attack or heart failure as their biggest worry regarding diabetes complications, and even fewer patients (7%) listed stroke.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/merck/50638/
What do you get when you cross a Sports Illustrated Swimsuit model with a hot new sports car? One cool app. Lexus and Sports Illustrated Swimsuit have fans revving their engines with the release of Lexus’ new TORI 500 racing app, available at Lexus.com/tori500 and iTunes.
The app brings to life an actual racetrack the automaker created in the shape of Sports Illustrated Swimsuit model Tori Praver’s body. Players of the TORI 500 game get to see what it’s like to race the all-new 2013 Lexus GS sport sedan around a larger-than-life, 3-D image of the supermodel.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54771-lexus-gs-si-swimsuit-model-tori-praver-with-tori-500-racing-game-app
This is Opera Australia's most ambitious project ever, costing $11.5m with over 130 performers, 240 Opera Australia staff and 60 volunteers. Staged under the night sky and against the spectacular backdrop of the Sydney skyline, performers and audiences alike will be lit up nightly by this sparkling opera production complete with fireworks on five barges. Featuring Mardi-Gras-inspired costumes, the world's largest Chesterfield and a live orchestra housed on the water line, Handa Opera on Sydney Harbour is more than opera, it's an event. Already called the 'world-wide number #1 opera event of 2012' by The Guardian, it's set to dazzle 3000 people nightly, over its 3 week season. Directed by renowned US director Francesca Zambello and starring Australian sopranos Emma Matthews and Rachelle Durkin alternating in the role of Violetta, with two of the world's leading tenors, Italian, Gianluca Terranova and Korean, Ji-Min Park alternating as Alfredo. Handa Opera on Sydney Harbour: La Traviata opens 24 March 2012 with tickets from $85. www.operaonsydneyharbour.com.au
To view Multimedia News Release, go to http://www.multivu.com/players/English/54816-opera-australia-on-sydney-harbour/
America is a land of traditions, from fireworks on the Fourth to fruitcake at Christmas. But most families actually mix traditions, creating some new ones that are all their own – like the Cape Cod family who holds cherry pit-spitting contests at its annual gathering, or the mom who organizes a backyard camp every summer. Whether your family tradition involves food or fun, Kozy Shack®, a family-owned company that has been bringing people to the table for its delicious and wholesome puddings for more than 40 years, wants to hear from you. Kozy Shack® Bread Pudding invites consumers to share their stories, no matter how silly, for a chance to win an Unforgettable $10,000 Family Vacation.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56381-kozy-shack-bread-pudding-mixing-traditions-contest-10000-family-vacation
NY Times bestselling author and thriller master R.L. Stine created a community that craves fear with his internationally renowned Goosebumps series for kids and now those children have grown up and are ready for something truly terrifying. Red Rain is the first adult horror novel by the master of horror. When a disaster leaves twin boys homeless Lea Sutter brings them home with her. But these children are more than they appear and soon become the source of terror for the entire town. Horror is all grown up and now it’s time to fear the children. Read the horrifying new novel by R. L. Stine Red Rain. http://www.rlstine.com or find more at http://authors.simonandschuster.com/R-L-Stine/1257831?mcd=vd_youtube Horror, thriller, paranormal
Children International, a U.S.-based humanitarian organization, has seen that comprehensive, targeted programs provided in a caring environment empower youth to escape the traps of poverty. The organization’s 2012 Youth Report explains how.
More than one-third of the world’s population, nearly 2.5 billion people, live on less than US $2 a day according to The World Bank. Employment can be life-changing for these people, but poverty is a hard trap to escape when it is all you know. Children International’s comprehensive youth programs provide young people with thoughtfully designed tools and experiences that can open doors to a life beyond poverty.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57993-children-international-2012-youth-report-escape-poverty-find-employment
Fifteen of 17 booster seats introduced in 2012 earn the top rating of BEST BET from the Insurance Institute for Highway Safety, evidence that more than ever, manufacturers are designing seats to provide good safety belt fit for booster-age children.
The improvements mean that BEST BET boosters now outnumber seats in any of the three other categories for the first time since the Institute released its inaugural booster ratings in 2008. Boosters are supposed to improve how adult lap and shoulder belts fit children so the belts can properly restrain them in crashes. BEST BET boosters correctly position belts on a typical 4-to-8-year-old child in almost any car, minivan or SUV.
