Up to 40% of businesses affected by a natural or man-made disaster never reopen, according to the Insurance Information Institute. In a nationwide effort to raise the business community’s awareness about how to prepare their businesses and employees in the event of an emergency, the Advertising Council, in partnership with the Federal Emergency Management Agency (FEMA) and the American Red Cross, announced today the launch of new public service advertisements (PSAs) on behalf of Ready Business.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/50292/
The Art Institutes schools are dedicated to providing students with hands-on, real-world education, in- and outside of the classroom. With a career-focused curriculum, experienced faculty and a range of community-based projects, students test their ideas against the needs of the real world.
One unique example is Student Studio: Bonnaroo. In partnership with the Bonnaroo Music and Arts Festival, students from several Art Institutes schools are producing projects to make their creative mark on this year’s festival, June 9-12. The assignment was to create 15 student projects across all four areas of study at The Art Institutes: design, media arts, fashion and culinary.
To view Multimedia News Release, go to http://www.multivu.com/players/English/50588-Art-Institutes-Bonnaroo-Student-Studio/
Boys & Girls Clubs of America (BGCA) announced today it is launching the second year of a partnership with Amway to build community gardens across the United States. With the addition of five new gardens planned for 2011 there will be a total of 12 gardens created and maintained to date as part of the ongoing three-year Amway Positive Sprouts® program.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/amway/47650/
LG Mobile Phones, in partnership with Warner Bros. Pictures, set the red carpet aglow last night at the Los Angeles premiere of the highly anticipated summer film “Green Lantern.” Fusing next-generation mobile technology with the contemporary story of a human-turned-superhero, the evening highlighted LG’s multi-faceted marketing campaign and brought tech fans and moviegoers together to celebrate superphones and superhero powers.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg/50439/
America’s largest specialty party retailer, Party City, announces a partnership with Iraq War Veteran Troy Yocum to support “Hike for Heroes,” Yocum’s personal mission to walk 7,000 miles across America to raise funds and awareness for military families in need. A recent survey by non-profit and government agencies revealed one out of three military families have trouble meeting monthly bills. In response, from June 15 – July 31, Party City is conducting a nationwide in-store donation drive to support “Hike for Heroes,” and Party City customers can support Yocum’s incredible journey and military families with dollar donations collected at any of Party City’s nearly 700 retail stores.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/partycity/50778/
The Ad Council is joining the U.S. Department of Agriculture’s Food Safety and Inspection Service, in partnership with the U.S. Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), to debut their first joint national multimedia public service campaign to help families prevent food poisoning in the home.
The Food Safe Families campaign was announced this morning by USDA Secretary Tom Vilsack and HHS Secretary Kathleen Sebelius in time for the July 4th holiday and the start of summer when foodborne illnesses tend to increase—a time when many families celebrate with food. It’s also a time when foodborne illnesses tend to increase with more outdoor meals, and other factors that increase the risk for disease-causing bacteria in food.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/50582/
jcpenney, America’s shopping destination for great style at compelling prices, today announced “Haul Nation,” an integrated marketing program giving stylish teens an opportunity to share their passion for fashion via video blogging. In partnership with Seventeen.com, jcpenney’s Haul Nation will come to life through an online contest on the jcpTeen and Seventeen Facebook pages and in malls across the country giving young people the tools they need to create haul videos and enter to win a trip to New York City.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jcpenney/48224/
Since its early days, Kiehl’s Since 1851 has been committed to the betterment of the communities where it serves its patrons. In celebration of the company’s 160th Anniversary, Kiehl’s establishes “Kiehl’s Gives” – an ongoing global initiative to promote philanthropy around the world, in proud partnership with Julianne Moore, Pharrell Williams and the Scissor Sisters.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51089-kiehls-gives-julianne-moore-pharrell-williams-scissor-sisters
The first Habitat for Humanity house built as part of the Build Smart, Breathe Easier national asthma education program will be dedicated in partnership with the Dunmore family in Detroit on Friday, July 29, 2011. Program partners Merck, Habitat for Humanity Detroit, the Asthma and Allergy Foundation of America (AAFA) and HGTV’s Carter Oosterhouse will host a dedication ceremony where Betty Dunmore and her three daughters will receive keys and walk through their completed home with asthma-healthy features for the first time.
To view Multimedia News Release, go to http://www.multivu.com/players/English/49320-Merck-Asthma-Awareness/
Discovery Communications today announced the expansion of its ‘Discover Your Skills’ public affairs job skills program, including a partnership with Montgomery College focused on better preparing students with the necessary skills to take advantage of available job opportunities, and the airing of eight public service announcements (PSAs) across its U.S. networks and digital platforms highlighting career opportunities in the skilled trades, and the importance of training workers to fill critical jobs in manufacturing, health care, energy, technology, construction and other industries.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51862-discovery-communications-american-job-growth-job-skills-development
With the 10th anniversary of 9/11 approaching, a coalition of individuals, not-for-profit organizations and corporations, has joined together to create Action America: a not-for-profit, open-source brand designed to unite and activate Americans everywhere to turn the events of 9/11 into positive action. Led by Marquis Jet founder Kenny Dichter and AOL chairman and CEO Tim Armstrong, the coalition currently includes AOL, Boy Scouts of America, New York Says Thank You Foundation and The Council of Fashion Designers of America, among others. In addition, the Action America initiative is a principal partner in the federally recognized September 11 National Day of Service and Remembrance, led annually by the 9/11 nonprofit MyGoodDeed in partnership with many leading national nonprofit groups.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51814-action-america
The National September 11 Memorial & Museum (9/11 Memorial) today joined the Ad Council to launch a public service advertising (PSA) campaign asking citizens to “honor, remember and reunite” for the 10th anniversary of 9/11 by donating to or visiting the Memorial. The first PSA will air in the weeks leading up to the 10th anniversary of 9/11; the Memorial will be dedicated on that day and opens to the general public the following day, Sept. 12, 2011.
The 9/11 Memorial also today launched a new platform for the Memorial Guide, which displays the entire names arrangement of the Memorial. The Memorial Guide is now available as an app for iPhone through the Apple App Store on the smart phone. The app includes oral history content provided by StoryCorps, a partnership organization of the 9/11 Memorial.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51780-ad-council-9-11-memorial
