Some say that when China sneezes the rest of the world catches cold, but the biggest luxury brands are catching on in China, becoming the most exclusive and desirable ones in fashion according to the wealthiest Chinese women. Still, our ranking also reveals a stronger competition that is accentuated by the wealthy customers’ increasingly stronger maturity. This barometer Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China in the universe of feminine Fashion. This Barometer is conducted amongst the wealthiest Chinese women, and is about the 30 luxury brands in ready-to-wear/handbags/shoes/accessories that have invested the most in communication (source: Industry Interviews, Exane Paribas). Promise and BNP Exane already conducted the same survey amongst French women in May 2015 (http://bit.ly/1ESTZGu).
”This barometer in association with BNP Exane reflects our determination to move closer to the marketing and cross-section financial analysis. Our Monitoring Brand Assets® approach itself features very complementary analyzes with those conducted by BNP Exane’s experts. Hence, the obtained results from our joined barometer are based on two different angles of expertise, marketing and financial, which brings a unique added value to the managers and decision-makers in the Luxury sector. More concretely, our measure of the exclusivity of a brand takes into account the upper and more constant quality of products, the strong and unique valuation of the customer, the brand’s prestige, but also a matchless “savoir-faire” that justifies a very high price premium associated with top luxury. Finally, our measure of desirability synthesizes the dimensions of attractiveness of an intimate, social and symbolic nature, which are the strengths of exclusive brands, and characterize the particular relation that they maintain with their customers. In this respect, our Barometer synthesizes, in two proven scales, the numerous criteria to establish a ranking between the high-end brands from their customer’s point of view", states Pr. Philippe Jourdan, Promise’s CEO.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7727851-exclusivity-desirability-luxury-brands/
Star Wars: The Force Awakens shattered box office records upon its debut to become the cinematic event of a generation with over $926 million domestic and $2 billion worldwide. As announced this morning by Chairman and Chief Executive Officer Robert A. Iger at The Walt Disney Company’s Annual Meeting of Shareholders, the epic movie will be available to own early on Digital HD and Disney Movies Anywhere on April 1. It comes home on Blu-ray Combo Pack and DVD on April 5.
Discover the complete story behind the making of Star Wars: The Force Awakens with in-depth documentary and bonus material that will take fans on an exciting journey behind the scenes. Secrets will be revealed through extensive footage, never-before-seen deleted scenes, and exclusive interviews with the actors and filmmakers.
To view the multimedia release go to:
http://www.multivu.com/players/English/7775851-star-wars-the-force-awakens-combo-pack/
http://thebrandistaguide.com/ The Brandista Guide is a multi-platform, personal branding and lifestyle guide for the Brandista. This site provides interviews, video coverage, personal branding guidance and lifestyle+ style + hair & beauty and shopping tips. A personal branding and lifestyle guide providing personal branding tips, style guides, and personal brand stories of authentic women.
Summer road trip season is here, so grab the family and pack up the car! There is a richness to making your way across a state or country by car that is absent from the experience of boarding a metal bird and climbing out at your destination. Whether you’re going on a short trip or a cross-country adventure proper preparation is a must.
Travel and lifestyle expert, Amy Goodman, is available for live interviews on XXXX ##, 2016 to discuss her tips and tricks to make your summer road trip one to remember. From what to pack to where pull over for a bite to eat she’ll make prepping for your vacation quick and simple.
Pregnancy is a crucial time to start taking really good care of yourself both physically and emotionally. By taking proper care of yourself, you increase your chances of having a problem-free pregnancy and a healthy and happy baby. Maintaining healthy habits for both mommy and baby is essential once your little one has arrived as well. With countless options even the most well-researched new parent can feel overwhelmed when it comes to staying healthy.
As a well-known RN and health expert, Linda Ciampa has been helping families stay healthy for over a decade. Linda is available for live interviews with her best health tips for both pregnant mommies and newborn babies.
You stock your kitchen’s pantry shelves with quality food. Why would you skimp on the shelves of your bathroom cabinet? With cold and flu season upon us, it’s a great time to purge the medicine cabinet. Better to shop and prepare now than scramble when you are sick. Clean out clutter, get rid of anything that’s expired or you aren’t using, and stock up on the staples. A fresh start can make all the difference.
Well-known RN and health expert, Linda Ciampa has been helping families stay healthy for over a decade. On Wednesday, January 18th, Linda will be available for live interviews to share her best tips for preparing your medicine cabinet for the colder weather. She will also provide viewers with an easy-to-use option for keeping track of your family’s medical and fitness information.
Back to school is right around the corner and with it comes the chaos of school year routines! The to-do list for families before classes begin is extensive: getting the kids ready on time, making sure they get to school safely, preparing lunches in a pinch, and the list keeps going on! With so much to do, even the most put together parent might feel overwhelmed.
If anyone knows how to get a family on the move and into a seamless routine, it’s parenting expert Colleen Burns: she raised six sons! On Tuesday, August 8, Colleen is available for live interviews to discuss her top tips for getting parents (and kids!) ready for the school year to begin.
Fetzer Vineyards, the historic Mendocino County-based winery lauded for its beloved American wine brands and pioneering leadership in sustainability, is celebrating its 50th anniversary in 2018. The flagship Fetzer brand will honor the 50th anniversary year through a variety of activities, most notably the Fetzer 50th Storyteller Series, a robust social media campaign showcasing video interviews with past and present Fetzer luminaries. Fetzer Vineyards’ golden anniversary comes at an exciting time for the winery, which recently expanded into the luxury wine and spirits space and was recognized by the United Nations with a Momentum for Change award for its pacesetting sustainability practices.
To view the multimedia release go to:
https://www.multivu.com/players/English/8255951-fetzer-vineyards-50-years-storyteller-series/
