“I want my baby back, baby back, baby back, I want by baby back, baby back, baby back…Chiliii’s baby back ribs….” Yes, the jingle is back, but now it’s bigger than ribs to reflect Chili’s® Grill & Bar new “less is more” menu that focuses on core menu items that first made the brand famous – Bigger Big Mouth Burgers, Bigger Baby Back Ribs and Full-On Fajitas.
The iconic jingle, introduced to the world 31 years ago and awarded the number-one song “Most Likely to Get Stuck in Your Head” by Ad Age in 2004, has been turned upside down to let people know that ‘Chili’s Is Back, Baby’ and focused on one thing only – quality burgers, ribs and fajitas.
“We admit that as a brand, we lost our way a bit and needed to take a step back to successfully move forward, which for us, included going back to our roots and revisiting our iconic jingle that was once on everyone’s lips,” said Steve Provost, chief marketing and innovation officer of Chili’s. “But we didn’t just want to revive the original jingle, we wanted to break out of the casual dining ‘sea-of-sameness’ rut and let our Guests know that Chili’s Is Back, Baby and better at what we’ve always done best – serving quality burgers, ribs and fajitas, washed down with a cold margarita.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8187851-chilis-is-back-baby/
“Someone special at St. Jude would like to say hello,” this is what Guests at Chili’s® Grill & Bar Highland Springs restaurant heard after choosing to donate to St. Jude Children’s Research Hospital® during this year’s Create-A-Pepper campaign. It’s often difficult to connect how an add-on donation at the end of a meal or coloring a pepper while at Chili’s can have an impact on the kids at St. Jude, but over the past 15 years, each donation and pepper has added up to more than $64 million to support St. Jude’s mission of Finding cures. Saving children®.
This year, Chili’s is showing how a little action can create a big impact by continuing to connect those who care with those in need of care. ChiliHeads at Highland Springs in Beaumont, Calif. surprised everyday Guests with a special thank you for their donation to St. Jude. Guests came in expecting a normal dining experience and got something completely different. After a donation, Guests received a video call from a St. Jude survivor who personally shared their story and the difference each donation makes in ensuring that no family ever receives a bill.
To view the multimedia release go to:
https://www.multivu.com/players/English/8227251-chilis-st-jude-create-a-pepper/
A big year awaits travelers to Orlando, Theme Park Capital of the World®. Thrilling new attractions will launch guests further and faster than ever, new resorts will feature additions like future-forward “smart rooms” and rooftop lounges for firework-watching, and unique new dining experiences will arrive, ranging from a Master Sommelier’s wine bar to a 100 percent all-vegan deli.
“Every Orlando vacation is unique, with so many attractions and activities for visitors to mix and match, but 2018 will be an exceptional year for experiences that really stand out,” said George Aguel, President and CEO for Visit Orlando. “A great vacation lets you escape from the everyday and experience something new, and there is no shortage of that this coming year, ranging from being immersed in a high-speed car chase with the Fast & Furious to plunging down the world’s tallest river rapid drop.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8233251-visit-orlando-new-stay-play-dine-2018/
Brinker International, Inc. (NYSE: EAT), one of the world’s leading casual dining restaurant companies and owner of Chili’s® Grill & Bar and Maggiano’s Little Italy®, announced today the launch of a comprehensive educational program, Best You EDU. In partnership with Pearson, Best You EDU is an employer-education program that provides opportunities for Brinker Team Members, ranging from hourly to management. At absolutely no cost to participants, Best You EDU is open to all Team Members who work at least 24 hours per week with a minimum tenure of 90 days and registration is now open.
To view the multimedia release go to:
https://www.multivu.com/players/English/8246351-brinker-pearson-education-chilis-maggianos-best-you-edu/
Renowned Hong Kong-based Lai Sun Group officially makes its Western Hemisphere debut with China Tang, now open at MGM Grand in Las Vegas. China Tang crafts a unique dining experience that revives the glory of the Tang Dynasty, regarded as China’s golden age of cosmopolitan culture and cuisine.
“It is a privilege to welcome the great culinary minds of China Tang to MGM Grand,” said MGM Grand President & COO Scott Sibella. “We are excited and proud to introduce guests to this renowned concept that’s been exclusive to the other side of the world – until now.”
Vice President of Lai Sun Group, Mr. Lawrence Lau said, “I’m delighted China Tang is open in such a beautiful building and location. Las Vegas is known as a hub of culinary innovation and entertainment. We know guests are going to love the authentic cuisine that China Tang presents.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8275851-mgm-grand-las-vegas-china-tang/
Texas de Brazil Churrascaria, a family-owned restaurant brand first opened in Addison, Texas, has earned over the past 20 years a reputation for providing guests a unique rodizio dining experience that blends Brazilian culture and fare with the generous hospitality renowned in Texas. Now the largest Brazilian-American steakhouse brand in the world, the group offers patrons around the nation to join the 20th Anniversary celebration with special pricing dates, a private label limited release wine, and a toast that goes live coast to coast on October 13, the original opening date.
Chief Operating Officer Salim Asrawi and his family are proud to mark this milestone, but he insists, “We truly owe our success to the outstanding ladies and gentlemen who serve our guests every day. In each community we open, they take great pride in giving everyone who walks through our doors a genuinely distinctive dining experience, authentic churrasco, and unmatched customer service.”
Bellagio is proud to welcome Sadelle’s, SoHo’s popular vintage-style restaurant from Major Food Group and one of the most desired reservations in New York City, to the resort’s award-winning culinary portfolio.
In a coveted location overlooking the exquisite Bellagio Conservatory, Sadelle’s brings an elevated perspective to all-day dining in Las Vegas through culinary craftsmanship forging a new identity for approachable cuisine normally found in cafés and bakeries.
The restaurant’s stunning locale, Ken Fulk design, fun vibe and legendary menu – including bagels and smoked-fish platters, triple-decker sandwiches, burgers, salads and all-day caviar offerings to name a few – will make it a destination experience for tourists and locals. The 10,000-square foot space envelops guests in a timeless combination of colorful pastels and bespoke touches transporting diners back in time to a grand café along an old European boulevard.
To view the multimedia release go to:
https://www.multivu.com/players/English/8472851-sadelles-bellagio-las-vegas/
No doubt about it, frozen foods are hot! Americans spend more than $49 billion on frozen foods annually. Last year, 26% of all U.S. grocery shoppers shopped the frozen food aisle more frequently, and 43% of millennials bought more frozen items*.
What’s Turning Up the Heat?
Today’s innovative frozen products offer something for everyone:
Brands and product lines are aligned with new health trends, changing dining habits, and dietary requirements – whether you are looking for vegan, gluten-free, non-dairy, ethnic, organic…the frozen food aisle has it all.
You don’t have to sacrifice delicious dishes and trendy flavors just because you’re in a hurry. The freezer aisle offers quality, ready-to-eat full meal, single serve and small plate options – high proteins, low carbs, indulgent flavors, healthy veggies, fruits and more.
If you’re a foodie, you can “up your game” and elevate the food experience with versatile high-end frozen products, savory ingredients and entertaining-quality appetizers and desserts, sure to impress family and guests.
To view the multimedia release go to:
https://www.multivu.com/players/English/8465651-nfra-march-2019-national-frozen-food-month/
