Today the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), the Ad Council and Project Yellow Light announced the winners of the fifth annual Project Yellow Light scholarship competition. The contest calls on students to develop and produce a short video educating their peers on the dangers of using mobile devices behind the wheel of a vehicle. For the first time, Clear Channel Outdoor Americas has joined longstanding partners Mazda Motorsports, the National Organizations for Youth Safety (NOYS) and U-Haul to launch the first Project Yellow Light out-of-home media design contest. The winners of both the video and out-of-home design contests will be unveiled this afternoon on a digital billboard in New York’s Times Square that was donated by Clear Channel Outdoor.
Brothers Sam and Wrenn Senser from Louisville, Nebr. scooped the two grand prizes of $5,000 for the video contest, with Sam winning the college category, and Wrenn winning the high school category. The winners of the out-of-home media design contest were college student Bethany Wheeler from Snellville, Ga., and high school student Emily McDonald from Anaheim, Calif., with both receiving $2,000 scholarships. The winning videos can be viewed here.
To view the multimedia release go to:
http://www.multivu.com/players/English/7854051-ad-council-project-yellow-light-winners/
General Mills is following consumer driven food trends with its line-up of products launching this summer around the world. Many of the new products closely align with increasing consumer interest in wellness, convenience, and snacking including new Yoplait Greek 2% Whips!, Nature Valley Nut & Seed Crunchy Granola Bars, Annie’s organic cereal, Old El Paso Mini Taco Boats, Totino’s Pizza Sticks and Häägen-Dazs Stick Bars.
The company’s broad portfolio of new products can be found in its 2016 New Product Showcase, available on the General Mills corporate blog, A Taste of General Mills: Blog.GeneralMills.com/2016/Summer
“We’re in a period of very rapid change in the food industry. And consumers are very clear about what they want – simple ingredient lists, free from artificial colors and flavors, free from gluten, less sugar, less sodium, more convenience. This translates into very a clear set of growth opportunities for us,” said Ken Powell, General Mills Chairman and Chief Executive Officer. “We’ve challenged ourselves to go out and really understand our consumers, get into their homes, shop alongside them and listen to what they want. These interactions allow us to build greater intuition, which helps us move much faster. Our new product line up demonstrates our ability to listen and respond.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7857151-general-mills-new-2016-products/
https://youtu.be/floxndI50zs Everyone wants to get the most sales from the visitors that frequent their websites. One of the most important things that you can do to potentially increase your conversion rate is to provide visitors with a clear, concise, intriguing and believable value proposition. If visitors can’t see the value of your product or service, they won’t buy from you – no matter how beautifully designed your website may be. Optimizing value propositions is a continual process that involves identifying, expressing, and testing/measuring. But getting it right could mean the difference between making the sale or not.
Millennials have replaced Boomers as America’s most populous and most influential generation, with more than 75.4 million in the US alone. Ranging from 21-34, some of our country’s most important technological, creative, and economic advancements can be directly attributed to this age group. Yet the very people who are changing the face of the nation are ineligible to hold the nation’s highest political office.
Today, Captain Morgan announced a petition for Article II, Section I of the United States Constitution to be changed, which states that “neither shall any person be eligible to [the office of President] who shall not have attained to the age of thirty-five years.” True to its namesake’s pioneering and adventurous spirit, the Captain Morgan brand will unite everyone to bring a new voice to the election, in an attempt to pave a way for Under 35s to be President of the United States.
More than half (52%) of 21-34 year olds say lowering the presidential age requirement would be beneficial for the country, and a clear majority of those polled – 56% - say they would be willing to act on this idea by supporting an amendment to lower the age requirement.*
To view the multimedia release go to:
http://www.multivu.com/players/English/7878051-captain-morgan-under-35s-potus-petition/
DIY Network® heads south to the white sandy beaches and crystal clear waters of the Gulf Coast for the 10th season of Blog Cabin, the first-ever interactive home-building series based on a very simple idea: “You Design It, We Build It, You Could Win It!” Beginning today, fans can take a virtual tour of this Gulf Coast escape in Panacea, Florida, to see all its amazing features, including this year’s fan selections.
From Monday, August 8, fans can enter the sweepstakes each day through September 26, for a chance to win the DIY Network Blog Cabin™ Giveaway 2016, including the fully renovated and furnished home, $50,000 provided by national mortgage lender Quicken Loans® and a 2016 Mazda CX-5.
To view the multimedia release go to:
http://www.multivu.com/players/English/7872951-diy-network-blog-cabin-2016-florida/
Soy consumption is up 14 percent since 2011,26 yet confusion lingers over soy’s role in everything from human health to food production. To clear up misperceptions, the United Soybean Board (USB) busts five common soy myths with science-backed facts on SoyConnection.com/soy-wisdom.
1) Eating soy does not increase breast cancer risk.
Clinical studies show soy isoflavone exposure does not adversely affect breast tissue as assessed by markers of breast cancer risk, such as breast cell proliferation.1–7 The American Institute for Cancer Research and the American Cancer Society say that women who have been diagnosed with breast cancer can safely consume soyfoods. In fact, the World Cancer Research Fund International has identified a link between soy consumption and an improved survival of breast cancer patients.8-9
“Not only does evidence indicate soyfoods may benefit women with breast cancer, but consuming soy when young helps prevent the onset of this disease later in life27-30,” stated Mark Messina, Ph.D., who has dedicated the past 30 years to understanding the health effects of soyfoods.
To view the multimedia release go to:
http://www.multivu.com/players/English/7877951-united-soybean-board-top-soy-myths/
Ball Corporation (NYSE: BLL) today published its fifth biennial sustainability report, which details the company’s progress toward its updated priorities – product stewardship, operational excellence, talent management and community ambassadors – and sets a clear path for the future with 10 new ambitious goals to be achieved by 2020.
“Sustainability has always been a part of who we are, and our team has worked hard to maintain a careful balance of our economic, environmental and social impacts over the years,” said John A. Hayes, chairman, president and chief executive officer. “As a larger, more global company, being sustainable is more important than ever, and we must continue to set a high bar for ourselves and our partners.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7692351-ball-2016-sustainability-report/
FedEx Office and eBay have teamed up to bring the eBay Valet Drop-Off Program to more than 1,600 FedEx Office retail stores, making it easier for consumers to sell items online and earn money. With kids back in school and the holiday season right around the corner, now is the perfect time to clear the home of items no longer needed, such as electronics, small appliances, sporting goods and more to make some extra money. According to a recent survey by the National Retail Federation, the average household has more than 50 extra or unused items worth more than $3,000, if sold on eBay.
The eBay Valet Drop-Off Program is designed to make selling items as simple as possible. Customers bring their items to the nearest participating FedEx Office location. Once in the store, trained FedEx Office team members can help set up an eBay account from an in-store tablet or log in to an existing account. They will then vet items to ensure they can be sold on eBay. FedEx Office then packs and ships items to the nearest eBay Valet processing center where they will be listed and sold. Once the item sells, customers receive payment via PayPal, with updates and notifications throughout the process.
To view the multimedia release go to:
http://www.multivu.com/players/English/7910351-fedex-office-ebay-valet-drop-off-program/
On 26 – 28 October Skolkovo Technopark hosted the 5th annual Open Innovations Forum. This event was important for developing Russia’s innovative ecosystem. This Forum welcomed more than 13 500 guests from more than 100 countries, 600 speakers, hosted more than 100 sessions. More than 300 investors and venture funds, about 1 200 representatives of innovative structures, more than 2 000 corporate representatives, and 3 000 startups took part in the Forum.
This year for three days Skolkovo Technopark became a working space for open discussions, associate meetings and a search for partners and investors. The Forum’s success was the direct result of the number of meetings held and agreements achieved – above 700 negotiations were conducted on the venue, more 50 partner agreements were signed.
Dmitry Medvedev, Prime Minister of Russia, said: “This year, the Forum is to take place at Skolkovo Technopark, which is considered to be the largest technopark in Europe. It is a clear example of a successful start-up that helps to implement interesting projects and generate original ideas. I am sure that participants of the Open Innovations Forum felt the unique atmosphere of a joint intention to get new knowledge.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7964951-open-innovations-forum-2016/
As hundreds of admiring fans bid Wilmer Valderrama an enthusiastic farewell as he headed to the airport in Brownsville, Texas, it was clear this is a passionate community filled with people who are proud of their home, heritage and stories. Johnnie Walker joined forces with Valderrama, celebrated actor, director and activist, to travel to the U.S.-Mexico border to showcase the stories of Americans raised in close proximity to the border and the impact of cross-cultural influences on their personal progress.
This journey to the U.S.-Mexico border was part of Johnnie Walker’s new campaign, Keep Walking America, which celebrates the cultural progress and diversity that is shaping the new face of America today. While on the border, Valderrama got up close and personal with the people and places that define this iconic border town. He walked the fence-line of the border along the Rio Grande, witnessed the daily ebb and flow of people crossing the International Bridge, and spoke with several hometown heroes to learn about their dreams, struggles and stories of personal progress.
To view the multimedia release go to:
http://www.multivu.com/players/English/7962951-johnnie-walker-wilmer-valderrama-keep-walking-america/
The first all-new 2017 Subaru Impreza rolled off the assembly line at Subaru of Indiana Automotive, Inc. (SIA), officially launching the first-ever American-built Impreza from the automaker. The Impreza had historically been produced only in Japan. The start of Impreza production marks the culmination of more than three years of preparation and highlights the consistent growth in Subaru demand in the United States (U.S.). The positive economic impact of that growth is clear in the investment Subaru made to increase SIA’s production capacity and prepare for Impreza production. SIA invested $1.3 billion over the past four years, and hired an additional 1,400 associates in the past year.
“In a time when some manufacturers are moving work out of the United States, we’re proud to be bringing Subaru Impreza production to the heartland of America,” said Tom Easterday, Senior Executive Vice President of SIA. “The move has allowed us to create hundreds of new jobs not only at SIA, but also at our suppliers in Indiana and across the country.”
The all-new 2017 Subaru Impreza is the first vehicle built using the new Subaru Global Platform architecture that is designed to enhance safety, comfort, agility and driving pleasure. Available in sedan and 5-door models, the 2017 Impreza is equipped with new driver assist technology, multimedia features and standard Symmetrical All-Wheel Drive. The new Impreza will be available in base, Premium, Sport and Limited trim lines starting in late 2016.
To view the multimedia release go to:
http://www.multivu.com/players/English/7673252-subaru-impreza-first-2017-american-made/
Put on your choker, bust out your portable CD player and dust off the pager because Zima’s back. For a limited time only, people can pick up a six-pack of the nostalgic beverage just in time for Fourth of July weekend.
In 1994, Zima gave people “zomething” different by offering a first-of-its-kind crystal clear, malt-based, adult beverage that inspired a zillion brands to follow suit. By 2008, Zima bounced like a pair of cargo shorts, but it has remained a cultural ‘90s icon ever since.
To view the multimedia release go to:
https://www.multivu.com/players/English/8108451-zima-relaunch-fourth-of-july-limited-release/
