Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles. The campaign showcases the diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to “Discover this land, like never before.”
“Our goal is nothing short of rekindling the world’s love affair with the USA – the place, the spirit and the dream,” said Brand USA CEO Jim Evans. “We want to spread America’s message of welcome around the world and invite travelers to experience the limitless possibilities the United States has to offer. So we asked ourselves, ‘how can we best speak to multiple countries, across countless languages and cultures?’ We found the answer lay in the only truly universal language—music.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55891-usa-international-travel-campaign-discover-this-land-like-never-before
Helzberg Diamonds is proud to announce a partnership with leading jockey, Javier Castellano, rider of Gemologist in the 2012 Kentucky Derby on May 5, 2012. Castellano will drive awareness for Helzberg’s featured products in advance of the 138th Run for the Roses.
“Our customers consider us their gemologist, so it was a natural fit since Javier is riding Gemologist in the 2012 Kentucky Derby,” said Beryl Raff, chairman and CEO of Helzberg Diamonds. “We are thrilled to partner with Javier, who is an incredible athlete and a true success story. He has worked his way to the pinnacle of racing success after years of dedication and hard work.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56000-helzberg-diamonds-jockey-javier-castellano-on-gemologist-kentucky-derby
Horseshoe Casino Cleveland, Ohio’s first full-service casino, officially opened its doors to the public the evening of Monday, May 14.
Horseshoe Cleveland was developed by Rock Ohio Caesars LLC (ROC), a joint venture between Rock Gaming LLC and Caesars Entertainment Corporation (NASDAQ: CZR). Caesars Entertainment manages the casino’s day-to-day operations. Horseshoe Cleveland is a full member in Total Rewards, Caesars Entertainment’s loyalty program.
The grand-opening event was attended by Gary Loveman, chairman, CEO and president of Caesars Entertainment Corporation; Dan Gilbert, chairman of Rock Gaming; Marcus Glover, general manager and senior vice president of Horseshoe Cleveland; Cleveland Mayor Frank Jackson; and many others. More than 4,000 members of the public lined up for hours to be the first to experience downtown Cleveland’s newest world-class entertainment destination.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56214-caesars-horseshoe-casino-cleveland-ohio-opening
Nine West, the go-to destination for fashionistas, has teamed up with Kelly Cutrone, newly appointed brand Ambassador of Culture and Noise, CEO and Founder of public relations firm People’s Revolution, New York Times Best Selling author, judge on America’s Next Top Model and widely recognized TV personality, and Elizabeth Arden Red Door Spa to support young women through the power of transformation.
Taking into consideration the current economic environment and using the formidable social media platform of Facebook, Nine West created the You’ve Been Prom’d program as a way to give back to the community and offer one lucky high school a prom experience of a lifetime. Contestants entered to win a full prom makeover from Kelly Cutrone with some surprises along the way.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56326-nine-west-kelly-cutrone-elizabeth-arden-red-door-spa-prom-makeover-hs-girl
Charles-Henri Sabet, the founder of Synthesis Bank Geneva, at the time the leading Swiss online bank and the Rowland Family, British owners of Banque Havilland in Luxembourg and Monaco, have increased the capital of Jiffix Markets Ltd, making the company one of the strongest capitalized online forex companies in Cyprus.
The Board of Jiffix Markets Ltd will benefit from the arrival of Charles–Henri Sabet as Chairman of the Board, who built his reputation in online banking and from Jean-François Willems, CEO of Bank Havilland, one of the most successful private banks in Luxembourg. Their combined experience in key banking sectors will propel JFX.com to the highest level in the industry.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/jiffix-market-ltd/56564/
An audience of public relations and communications professionals gathered at the Getty Images Gallery in Central London for an interactive discussion into the increasingly important role content plays in communications and the relationship between brand and user. The evening also offered the opportunity for networking and the chance to enjoy the gallery’s spectacular Marilyn Monroe clothing and photographic exhibition.
Hosted by Andy Bowman of PR Newswire, the panel featured Adrian Barrick, CEO of UBM Built Environment, Jonathan Fildes, Editor of BBC Future at BBC Worldwide, Matthew Whalley, Technology Content Director at Edelman and Paul Wooding, MD Technology at Red.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56562-prnewswire-meet-the-media
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Monolith Management is a Consulting, Artist Development, and Management Agency, with clients around the world. In 2009, former Chelsea Grin guitarist and CEO of Matchless Records, Chris Kilbourn, wanted to offer up and coming bands a new take on the current business structure of today’s music industry, giving bands proper representation, consultation, publicity, contract negotiation, graphic design, label and booking agency shopping, concert booking, and more. We have spent the necessary time and capital to design and construct services that directly benefit what a band is looking to achieve. With our teams experience and knowledge of a rapidly advancing industry, we help you stay ahead of the curve.
Corindus Vascular Robotics, a leading developer of precision vascular robotics, today announced FDA 510(k) clearance has been granted for the CorPath 200 System to be used in percutaneous coronary interventions (PCI). The technology is now approved in the United States to assist interventional cardiologists in performing PCI, a procedure to restore blood flow to blocked arteries in patients with coronary artery disease (CAD).
“We are pleased to have received clearance from the FDA for the world’s first system designed for robotic-assisted PCI procedures,” said David M. Handler, President and CEO of Corindus Vascular Robotics. “This is an important milestone for interventional cardiology as we take the next step in transforming the way these procedures are performed in the future. The CorPath System offers hospitals the opportunity to bring robotic-assisted technology benefits to their coronary patients and their physicians.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/57343-corindus-vascular-robotics-wins-fda-510k-clearance-for-corpath-200-system
Robert Lempka, previously CEO of ABN AMRO’s ‘marketindex’ and now Executive Chairman of new financial services player Gekko Global Markets has slammed the financial services industry saying “It has been clear for some time that many banks and other financial institutions have done little but think of themselves, they have lost touch with their customers and they are no longer trusted. At the same time the drive toward ever more stringent regulation will achieve little but drive more and more customers to finding self-directed means of investment”.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56584-gekko-global-markets-financial-institutions
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