Generations of the Lexus LS have inspired an entire industry through visionary innovation, craftsmanship and design. And now the flagship not only has a new face, but has more than 3,000 new parts. The LS line-up also includes the first-ever LS F SPORT, and a marketing campaign to highlight the thrilling, exclusive lifestyle LS drivers live. The LS campaign caps off a successful year of launches showcasing the brand’s bold new face and attitude for the future.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58825-lexus-ls-2013-marketing-campaign
Natural disasters that have devastated the nation this year have reminded Americans about the importance of preparedness. That was the focus of the Ad Council and FEMA’s Ready campaign created pro bono by Chicago-based advertising agency Leo Burnett. The innovative campaign earned Leo Burnett the Ad Council’s top creative award of the year – the Gold Bell for Creative Excellence. Marc Pritchard, Global Branding Officer of The Proctor and Gamble Company and Ad Council Chairman of the Board, presented the award last night at the Ad Council’s 59th Annual Public Service Award Dinner. Silver and Bronze Bells were also awarded to Havas Worldwide New York and Grey New York for their work on the Unplanned Pregnancy Prevention and Stroke Awareness campaigns, respectively.
To view Multimedia News Release, go http://www.multivu.com/mnr/59153-ad-council-public-service-award-dinner-gold-bell-for-creative-excellence
Wheat Thins, the snack known for its complex taste and satisfying crunch, today announced the launch of its new “Must. Have. Wheat Thins.” campaign with a new television ad debuting in the Super Bowl pre-game. The television spot, which airs between 5:30 p.m. EST and the start of the 6 p.m. broadcast on Sunday, Feb. 3, was inspired by Wheat Thins’ most passionate fans and depicts the intense relationship they have with the brand by showcasing a man so passionate about his Spicy Buffalo Wheat Thins he’ll do nearly anything to protect them from even the most unexpected intruders—even a yeti!
To view Multimedia News Release, go to http://www.multivu.com/mnr/60165-must-have-wheat-thins
The AMWAY ONE BY ONE® Campaign for Children is marking its 10th anniversary with a remarkable accomplishment – helping 10 million children live better lives.
Amway has been committed to providing people around the globe with hope and opportunity for more than five decades. In 2003, Amway chose to focus its charitable efforts on the single global social cause of helping children live better lives by harnessing the power of interpersonal and business relationships made possible by Amway distributors and employees.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55864-amway-one-by-one-campaign-for-children-10th-anniversary
Known for distinctively designed suites for the kitchen and bath, the Brizo® brand today launched a new campaign showcasing its fittings in highly stylized settings. Inspired by fashion, the campaign is embodied in two simple words that speak volumes: “By Brizo®.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7074451-brizo-unveils-fashion-inspired-campaign-luxury-faucet-collections/
In a departure from the long-held industry tradition of feature wars, Whirlpool brand today announced the launch of Every day, care™, a campaign about changing the perception of how people view the daily chores necessary to care for one’s family. Too often these simple acts of cooking, cleaning and washing feel tedious and insignificant, when in fact they play a huge role in shaping the people we love and the world we live in.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7318751-whirlpool-announced-launch-of-every-day-take-the-chore-out-of-household-responsibilities/
“Not even the most sophisticated pundits will be able to predict how the national opinion polls will pan out ahead of the next election,” according to Mick Temple, Professor of Journalism and Politics at Staffordshire University.
Professor Temple is heading up a panel of Staffordshire University experts poised to give comment and opinion on all things political in the run up to the General Election.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7393251-uni-campaign-election-debate/
BBC Radio 2 DJ Sara Cox and James Bond actor Colin Salmon have pledged their support for Christmas in a Box a new fundraising campaign for End Youth Homelessness (EYH), a movement of charities supporting vulnerable young people across the UK.
An estimated 15,000 young people will face homelessness this Christmas across the UK. Christmas in a Box will enable visitors to Dune London’s website and stores across the UK to give a young person the gift of a better Christmas with an EYH charity.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7403451-christmas-end-youth-homelessness/
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
marc jacobs beauty announces lila moss as the newest face of the brand for 2019. a dedicated campaign will debut in the uk at harvey nichols, the brand’s new exclusive retail partner in the uk and ireland, on october 11, 2018. this is the first official image of the campaign featuring lila, shot by david sims with creative direction by katie grand, makeup by diane kendal, hair by guido palau and nails by jin soon choi.
“when i met lila grace for the first time in 2008, i was on a holiday in ibiza and went to formentera for the day to visit with her mom, kate moss, and other friends and family. at just 6 years old, lila’s strong character, demeanor and great beauty was already very apparent.
Jenny Craig, a leader in the weight loss industry, announced today their 2019 ad campaign, which focuses on actual Jenny Craig members and weight loss experts, and their stories of finding health and wellness on the program. Jenny Craig’s mission of helping real people find real results is harnessed in their new campaign, launching digitally and on TV this week. The campaign exclusively features members from across the country who have achieved their weight loss goals using the scientifically proven program.
Jenny Craig hosted a contest this year, which yielded more than 500 applicants, to find authentic stories from members to inspire others on their path to achieve better health. The contest winners were flown to Jenny Craig’s 2019 commercial shoot in Los Angeles for a week and took part in a professional photoshoot as well as received cash and prizes totaling up to $10,000 each. The contest winners shared their experience together and were celebrated for their achievements throughout the week.
To view the multimedia release go to:
https://www.multivu.com/players/English/8469551-jenny-craig-launches-2019-campaign-with-successful-members/
Theo Kogan has been in the fashion and music industry for over 10 years, as a model and muse doing campaigns for Kenneth Cole, Calvin Klein, Burberry, Courvoisier, Rimmel and many more as well as tons of Fashion Editorial and runway work.
Courtesy of Theo Kogan on MOLI.
Visit Theo Kogan on MOLI.com
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