Today at the North American International Auto Show, Michelin introduced the MICHELIN® Premier® A/S tire with revolutionary new EverGrip™ technology, which provides drivers with exceptional levels of safety even as their tires wear down. Even when worn, the MICHELIN Premier A/S with EverGrip™ technology stops shorter on wet roads than the leading competitors’ brand new tires.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65143-michelin-sets-standard-automotive-safety-michelin-evergrip-premier-tire
Triumph, the brand that has been listening to women for over 120 years, is pleased to announce the findings of its recent survey of over 10,000 women. The result of which has inspired the brand to make a commitment to support consumers in selecting the best fitting lingerie for them, dubbed ‘Stand Up for Fit’.
Previous to this survey, Triumph discovered there were a surprisingly high number of online searches each month on issues around bra size and set out to survey women in order to find out what issues were found when choosing their lingerie. Despite finding that concerns included comfort, shape and fit, all ranking in the top attributes when choosing lingerie, over 76% of these women admitted to wearing the wrong bra size.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64183-triumph-bra-celebrates-100th-anniversary
Atmel® Corporation (NASDAQ: ATML), a leader in microcontroller and touch technology solutions, today announced its popular Tech On Tour (ToT) is hitting the road in a 40' x 85' mobile trailer, which opens out into a 900 square feet walk-in space.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60066-atmel-tech-on-tour-mobile-trailer-showcase-hardware-software
Jaguar announced the three renowned actors to appear in “Rendezvous,” its 60-second television advertisement to debut during the second half of Super Bowl XLVIII, and revealed details of its largest-ever brand and product marketing campaign, called “British Badboys” which introduces the Jaguar F-TYPE Coupe (on sale spring, 2014). “Rendezvous” stars Sir Ben Kingsley, Tom Hiddleston and Mark Strong, and was filmed by Oscar-winning British director, Tom Hooper, in London. It is Jaguar’s first Super Bowl TV advertisement.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64994-jaguar-first-super-bowl-commercial-f-type
The thrilling conclusion to Kristen Simmons’s post-apocalyptic YA trilogy (Article 5, Breaking Point), set in a future American in which the Bill-of-Rights has been replaced by the Moral Statutes, and young Ember and her boyfriend have been branded criminals. Now, joined up with the resistance movement, they are trying to find a safe place to settle—but they may be coming closer to facing the notorious organization known only as Three. The CW Atlanta has dubbed Simmons: “A true dystopian force.” YA/fantasy/romance
February is American Heart Month, and consumers should be aware that a high-sodium diet can increase their risk of developing high blood pressure. An estimated one in three Americans suffer from high blood pressure, which can increase the risk of developing cardiovascular disease – the leading cause of death in men and women in the United States.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65492-u-s-fda-reduce-sodium-intake-by-using-the-nutrition-facts-label
Black History Month is a time when all Americans honor the rich African American culture in our society. It was Carter G. Woodson, an African American historian, who began a weeklong celebration, called Negro History Week, in 1926 as a way to honor Frederick Douglass and Abraham Lincoln. One of the best ways to celebrate is by reading books by and about African Americans. Virginia Hamilton’s works are among the many books that call upon readers to think about slavery, freedom, and heritage. Through her stories, Hamilton began the genre of liberation literature, which serves to instill cultural pride, as well as a sense of family and the importance of relationships. Black History Month is a time to help readers realize that these universal themes transcend race and that through the power of story, all races are truly united. Non-fiction, Women's Lit, Liberation
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In a ground-breaking technology move for the automotive industry, Volvo Cars demonstrates the world’s first delivery of food to the car – a new form of ‘roam delivery’ services. The service, which will be showcased at the Mobile World Congress, will allow consumers to have their shopping delivered straight to their car, no matter where they are.
Volvo’s new digital keys technology will allow consumers to choose their car as a delivery option when ordering goods online.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65010-volvo-pilots-roam-delivery-service
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The Wingman, a new condom from the Netherlands, has won the iF Gold Award 2014. A price which is considered the highest international distinction, “the Oscar for product design.” Newcomer Wingman now joins a line of renowned winners such as Apple, Nokia, Philips and Porsche.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65018-condom-with-wings-wins-oscar-product-design
For the third consecutive season, John Frieda® Hair Care worked with lead stylist Odile collaborated with Rodarte creators Laura and Kate Mulleavy to develop a look that complemented the designers’ Fall/Winter 2014 collection—lauded by some critics as the brand’s most successful presentation to date—which was a nod to the carefree hair of the their youth. Because the hair was styled in long, messy waves, Odile utilized John Frieda® Hair Care products that would keep hair healthy while also maintaining texture, understanding that the style could veer to damaged and scraggly without the right stylers. The result: ephemeral and nostalgic creating a beautiful glow.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65957-john-frieda-hair-care-rodarte-fall-winter-2014
