A decade ago, AXE revolutionized the American grooming industry with the launch of AXE and has since become the number one men’s grooming brand* in the U.S. Since the 2002 introduction, millions of guys and girls around the world have experienced the “AXE Effect,” and today, AXE is making history again with the launch of Anarchy –an irresistible fragrance For Him, and for the first time ever, a limited-edition matching fragrance For Her.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54082-axe-unleashes-anarchy-fragrance-for-girls
The Bridgestone brand’s passion for performance knows no bounds. That passion drives our engineers to develop products and technologies that provide drivers with performance when it matters most – what we like to call “Performance Moments.”
To convey this message, the Bridgestone brand’s new campaign, titled “Time to Perform,” imagines an environment in which our proprietary technologies transcend the traditional bounds of tires, and we investigate the impact Bridgestone performance attributes could have on professional sports. Of course, we couldn’t do that without the help of some well-known professional athletes and sports celebrities along the way!
To view Multimedia News Release, go to http://www.multivu.com/players/English/53333-bridgestone-super-bowl-ad-xlvi/
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Strategic sustainability project specialists Quimera, the International Motor Sports Association (IMSA) and the American Le Mans Series presented by Tequila Patrón (ALMS) will form a joint venture combining their respective areas of expertise in 2012 launching a new global initiative to develop the next generation of sustainable motorsport.
Working strategically, both IMSA and Quimera have immediately begun to define their objective of organizing a global, non-fossil fuel based championship.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54130-american-le-mans-series-ev-racing-quimera-imsa-tequila-patron
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Poor children in the Dominican Republic will now have a chance at a better life through Children International, a U.S.-based humanitarian organization, thanks to businessman Larry Phelan.
The Philadelphia attorney funded the newly inaugurated signature community center that will serve 5,000 children in the slum of La Caleta near Santo Domingo. The center will provide children access to medical and dental care, education support, and nutritional programs.
Mr. Phelan was inspired to work with Children International by his friend Dan Phelan, who funded another center in the Dominican Republic. Much like Dan’s facility, the Larry T. Phelan Community Center is state-of-the-art, with a medical clinic, dental clinic, pharmacy, library, playground, computer lab and a sports complex.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52274-children-international-larry-t-phelan-community-center-la-caleta
Researchers have discovered that a subtype of leukemia characterized by a poor prognosis is fueled by mutations in pathways distinctly different from a seemingly similar leukemia associated with a much better outcome. The findings from the St. Jude Children’s Research Hospital — Washington University Pediatric Cancer Genome Project (PCGP) highlight a possible new strategy for treating patients with this more aggressive cancer.
The work provides the first details of the genetic alterations fueling a subtype of acute lymphoblastic leukemia (ALL) known as early T-cell precursor ALL (ETP-ALL). The results suggest ETP-ALL has more in common with acute myeloid leukemia (AML) than with other subtypes of ALL. The study appears in the January 12 edition of the journal Nature.
To view Multimedia News Release, go to http://www.multivu.com/mnr/46768-st-jude-cancer-genome-sequencing-project-combat-aggressive-leukemia
New findings from the St. Jude Children’s Research Hospital – Washington University Pediatric Cancer Genome Project (PCGP) have helped identify the mechanism that makes the childhood eye tumor retinoblastoma so aggressive. The discovery explains why the tumor develops so rapidly while other cancers can take years or even decades to form.
The finding also led investigators to a new treatment target and possible therapy for the rare childhood tumor of the retina, the light-sensing tissue at the back of the eye. The study appears in the January 11 advance online edition of the scientific journal Nature.
To view Multimedia News Release, go to http://www.multivu.com/mnr/46767-st-jude-genome-project-treatment-childhood-eye-tumor-retinoblastoma
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