AXE Shower and COMEDY CENTRAL Digital have teamed up to develop the AXE Dirtcathlon – a four-part Web series pitting coed teams against one another other in crazy challenges designed to get them as messy as possible within 90 seconds. The series, hosted by actor/comedian Rob Riggle, will launch today on www.axedirtcathlon.com. The AXE Dirtcathlon will be showcased on COMEDY CENTRAL’s Atom.com website and will also be featured on ComedyCentral.com, Spike.com, Jokes.com, and other Viacom-owned properties.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/axedirtcathlon/50132/
Pat “Deep Dish” Bertoletti claimed victory for the fourth time at the fifth annual La Costeña “Feel the Heat” Jalapeño Eating Championship Challenge. Bertoletti, currently the second world ranked competitive eater in the sanctioned sport of Major League Eating (MLE), ate 275 whole jalapeños in eight minutes. The fifth annual challenge was a highly anticipated rematch between the reigning champ and his fiery arch nemesis: five-foot-tall, 100-pound Sonya “The Black Widow” Thomas. Thomas is the only other competitive eater, besides Bertoletti, who has won La Costeña’s grueling competition.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lacostena/49875/
Tom’s of Maine plans to bring back the natural beauty of smiles with its new, natural whitening toothpaste Simply White, and a fun partnership with Sheryl Crow’s “100 Miles From Memphis” concert tour kicking off May 7. The project involves greening the concert tour, beautification events in key markets, a live chat with Sheryl Crow and an exclusive free song download for fans while supplies last.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/tomsofmaine/49937/
Before taking off for Shanghai, Bangkok or Beijing on a long-term expat assignment, you might want to take a look at a new video from Marriott Executive Apartments (MEA), the upscale lodging brand that focuses on making executive expatriates happy and well adjusted. Find the video at: http://www.youtube.com/watch?v=3zON3n9kqqU.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/marriott/47959/
When Habitat for Humanity St. Louis (HFHSL) identified vacant property just north of downtown, the construction team wanted to build homes that were not only energy efficient but safe for its new tenants.
And with Model Building Codes now requiring new single- and two-family dwellings to be outfitted with sprinkler systems, Habitat chose to go with copper systems for all of its new homes, including the six that were completed this spring.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/copperdevelopmentassociation/50133/
New York is “hailing” a new era of urban mobility today, as the city with the nation’s largest taxi fleet has selected Nissan to design and supply the next-generation “Taxi of Tomorrow.” The announcements were made today during a City Hall press briefing that included Mayor Michael Bloomberg and Nissan Americas Chairman Carlos Tavares.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nissan/49837/
An unprecedented Veterans Affairs (VA) research program that promises to advance the sophisticated science of genomics goes national today. “The Veterans Affairs Research and Development Program has launched the Million Veteran Program, or MVP—an important partnership between VA and Veterans to learn more about how genes affect health, and thus, transform health care for Veterans and for all Americans,” announced VA Under Secretary for Health Robert A. Petzel, MD.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/va/48429/
As the summer months approach, area retailers and consumers alike eagerly anticipate the launch of the 2011 season for locally and regionally grown produce. “What we’ve found is that our customers associate in-season produce with peak freshness, better value and environmental consciousness,” said Giant Eagle Vice President of Produce, Craig Ignatz. “No matter where it’s from – a local farm or the far side of the globe – we ask ourselves the same questions, every day: how fast can we get it to our customers, and how fresh can it be?”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/gianteagle/49859/
Unilever, one of the world’s largest consumer goods companies, has created the first mobile app to capture the real-time social elements of Facebook, Twitter and mobile phone activity to produce a record of unforgettable nights out.
The Lynx Stream, developed for deodorant brand Lynx / AXE and launched today in the UK, collects every video, picture, text, tweet, check-in and status update a group of friends makes to produce an automatic Stream of the night and highlight video, which can be watched online and shared through social networks.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/unilever/48911/
In honor of life, survival and a world with less breast cancer and “More Birthdays,” Kohl’s Department Stores (NYSE: KSS) threw a birthday celebration yesterday at the 2011 American Cancer Society “Making Strides Against Breast Cancer” walk on Milwaukee’s lakefront. Decorated with thousands of pink cupcakes, balloons and stacks of presents, the celebration represented the company’s greater commitment to the fight against breast cancer. In 2010, Kohl’s philanthropic program, Kohl’s Cares, announced a nearly $5 million donation over three years to the American Cancer Society’s Midwest Division.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/kohls/49599/
According to a new report, How Can We Avoid a Stroke Crisis in the Asia-Pacific Region?, urgent coordinated action is needed to avoid millions of preventable strokes, which leave many patients who have atrial fibrillation (AF) both mentally and physically disabled, or dead, every year.
The report, launched today during the 18th Asian Pacific Congress of Cardiology (APCC) by Action for Stroke Prevention, a group of health experts from across the globe, proposes urgent measures to prevent stroke in Asia-Pacific patients with AF, the most common, sustained abnormal heart rhythm and a major cause of stroke. The report’s recommendations are endorsed by 32 leading Asia-Pacific and other global medical societies and patient organizations, reinforcing and recognizing the need for a call to action.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/strikeoutstroke/48909/
PSI, a leading international health organization with programs in 67 countries, launches the latest issue of its global health magazine Impact, which answers the question: What is the future of international development?
Fifty years ago, President John F. Kennedy created the U.S. Agency of International Development (USAID) to address Americans’ increasing dissatisfaction with foreign aid. Today the U.S. spends less than 1% of its total budget on foreign aid. How will sweeping new USAID reforms enable the Agency to make the most of taxpayer money? And how are international organizations approaching development on the ground?
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/psi/47715/
