A pill designed to zero in on abnormal genes that drive specific cancers has produced encouraging early results in children with an uncommon but aggressive type of lymphoma, as well as in children with a rare form of neuroblastoma.
A phase 1 clinical trial of the drug crizotinib achieved remissions, with minimal side effects, for 10 of the children participating in a clinical study carried out by the multicenter Children’s Oncology Group (COG). The results were “an exciting proof-of-principle” for the targeted treatment, said the study leader, Yaël P. Mossé, M.D., a pediatric oncologist at The Children’s Hospital of Philadelphia.
“We are entering a new era of cancer therapy, in which we use knowledge of basic biology to design very specific drugs that target cancer cells with potentially less side effects on healthy tissue,” said Mossé. “In addition, as we concentrate on targets in molecular pathways, we move away from an exclusive focus on one form of cancer to customizing treatments according to biological activity. Abnormal ALK activity occurs in subtypes of neuroblastoma and subtypes of lymphoma, so identifying ALK activity in individual patients may enable us to provide the most effective care.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/50776-childrens-hospital-philadelphia-lymphoma-neuroblastoma-oncology-gene-trial
On May 27, CVS/pharmacy launched a new in-store fundraising campaign named Advancing Medical Research, to support medical research and help improve the quality of life for those living with amyotrophic lateral sclerosis (ALS) and cystic fibrosis (CF). Funds raised through the campaign will benefit the ALS Therapy Alliance (ATA), a leading organization dedicated to advancing ALS research, and the Cystic Fibrosis Foundation, the world’s leader in the search for a cure for cystic fibrosis. Supporters for the 2012 campaign can donate $1 or $3 dollars at the register in CVS/pharmacy locations and online at www.cvs.com/alscff through June 30.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56330-cvs-pharmacy-fundraising-campaign-support-als-and-cystic-fibrosis
Hanes®, the company that introduced Tagless undershirts to the market in 2002, has gone Tagless once again – this time across all lines of its men’s underwear bottoms. America’s No. 1 men’s underwear brand launched a new marketing campaign to support the new Tagless underwear, including new television advertising spots on high-profile entertainment and sports programming.
For more than 20 years, basketball legend Michael Jordan has been the face of Hanes men’s underwear. In the latest Tagless ad campaign, Hanes shows how annoying uncomfortable tags can be by bringing them to life and giving them the same annoying traits of people who drive others crazy. Jordan is shown rescuing men from the personified “annoying tag” in different scenarios.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55948-hanes-goes-tagless-across-all-men-s-underwear
NESTLÉ JUICY JUICE, Feeding America® and celebrity mom and anti-hunger advocate Samantha Harris celebrated the kickoff of the JUICY JUICE Fruit for All Project at the Los Angeles Regional Food Bank on May 31, 2012. The program is designed to help alleviate summertime childhood hunger by delivering up to 35 million pieces of fresh fruit to children and families at risk of hunger nationwide. Today through August 31, one piece of fruit will be provided to hungry kids and their families each time JUICY JUICE is purchased*.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56081-nestle-juicy-juice-feeding-america-samantha-harris-childhood-hunger
*Donation promotion runs from June 1, 2012 to August 31, 2012 and includes all JUICY JUICE® retail pack sizes. Excludes any JUICYJUICE® product sold at foodservice outlets. During the promotion period, Nestlé shall donate to Feeding America the funds needed to deliver up to 35,000,000 pieces of fruit based on in-store sales and completion of online challenges at FruitForAllProject.com. Maximum donation is $420,000.
Last summer, Sierra Coulthard’s life changed forever.
She spent a week identifying her strengths and discovering who she was. She learned what it takes to be a leader and how leaders can change lives. And the Wisconsin high school student realized just how real and rampant poverty is in the world today.
“My eyes were opened to so many troubles in the world,“ she said. “I saw how real the needs of people are and I wanted to do something to help.”
Coulthard returned home and immediately connected with Nashville-based Soles4Souls, which since 2005 has secured more than 17 million new and gently used shoes for people throughout the world. The charity shipped her a large supply of new shoe boxes that she placed throughout her home town of Neillsville to encourage donations. Nearly 1,000 pairs of shoes were donated to the “Sierra’s Shoes” drive.
And last month, she was able to travel to Haiti and pass them out to deserving children who needed them.
Coulthard’s vision for the drive was developed at the National FFA Organization’s annual Washington Leadership Conference, which focuses on leadership development, personal growth and community service. More than 2,200 students – up to 340 a week – from throughout the U.S. who are FFA members will attend one of the conference’s seven week-long sessions in June and July.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56306-2012-national-ffa-organization-washington-student-leadership-conference
CGAP recently conducted a study of 426 Mexican households with income below $1,440 per month in an effort to better understand the financial habits, needs and wants of low-income customers. The nationally representative survey helped segment customers into six groups with common needs and behavior towards financial services. The study highlights in particular four lower-income groups – those living on US$4-10 per day (seasonal workers), US$10 per day (entrepreneurs), US$15 per day (informal salaried/wage workers) and US$12 per day (formal salaried workers) – and found that even across these income segments, households’ financial concerns and aspirations were similar.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50762-cgap-analysis-low-income-households-in-mexico-matches-financial-products
Tuesday, June 12, 2012 marks the inaugural National Jerky Day celebrating the rich history, immense popularity and nutritional benefits of dried meat snacks. The fourth highest-grossing sector within the overall salty snack universe, meat snacks — including jerky — outsell other popular salty snacks, including popcorn and pretzels.
“In many ways, jerky is an ideal snack. Naturally packed with protein, jerky will keep you satiated between meals; but since it’s low in fat, calories and carbs, it won’t sabotage a healthy diet,” said Jeff LeFever, director of marketing for Jack Link’s® Beef Jerky, the No. 1 U.S. meat snack brand. “Plus, jerky tastes great. There’s no snack more deserving of its own special day.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56705-jack-link-s-beef-jerky-celebrate-national-jerky-day-june-12
Nobu Hospitality partners including Chef Nobu Matsuhisa, Robert De Niro and Meir Teper, along with designer David Rockwell and principals from Caesars Palace, gathered yesterday at the original Nobu in New York City to provide guests with an initial glance inside the world’s first Nobu Hotel, set to open in Las Vegas late 2012. In addition to revealing the first look into the hotel design, the group announced guest bookings will begin Oct. 1. Rooms can be booked online at NobuHotelCaesarsPalace.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56708-caesars-nobu-hotel-reveal
The Tween Internet Safety Survey, commissioned by Cox Communications in partnership with the National Center for Missing & Exploited Children (NCMEC), found that nearly all tweens (95 percent) use mobile devices to go online.
Mobile devices and gaming consoles are widely used by tweens to access web content, and the survey revealed a lack of guidelines and controls on these devices that can leave tweens vulnerable. While 68 percent of parents surveyed said they monitored their child’s Internet behavior on mobile devices, the survey showed that only 1 in 5 (17 percent) actually use basic parental control features such as age appropriate web content filtering on smartphones, tablets and game consoles.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56493-cox-national-center-for-missing-exploited-children-keep-kids-safer-online
LeapFrog Enterprises, Inc. (NYSE:LF), the leader in educational entertainment, today announced two revolutionary new platforms: LeapPad2, the next generation of the #1 kid’s learning tablet LeapPad™, and LeapsterGS, the ultimate learning video game system.
Within a year of launch, LeapPad has received more than 20 accolades, including three prestigious awards from the Toy Industry Association (Educational Toy of the Year, Preschool Toy of the Year, and the ultimate recognition – Toy of the Year). LeapFrog introduces LeapPad2, the next generation of its magical tablet that delivers education filled with entertainment and fun creative exploration for kids.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54819-leapfrog-announces-leappad-2-and-leapster-gs
The expert editors from Kelley Blue Book’s www.kbb.com, the leading provider of new car and used car information, today name the 10 Coolest New Cars Under $18,000 (http://www.kbb.com/car-reviews-and-news/top-10/10-coolest-cars-under-18000-2012/). In this annual list published by Kelley Blue Book’s kbb.com, the editors ranked their top choices and named the 2013 Dodge Dart as this year’s No. 1 affordable new ‘Cool Car.’
The economy is at a near-standstill and gas prices are through the roof, but regardless of financial constraints or economic hardships, the simple fact remains that car shoppers want their new ride to be cool. That is why now, more than ever, kbb.com’s annual list of the 10 Coolest Cars under $18,000 is in tune with the times, providing a great selection of cars that are not only affordable, but also fun.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56270-kelly-blue-book-kbb-com-10-coolest-new-cars-under-18000-2012
Runner’s World, the authority on running information, will offer comprehensive, real-time coverage and continuous expert analysis of the Olympic Track and Field Trials, which run June 22-July 1 at historic Hayward Field in Eugene, OR.
Runner’s World’s coverage team in Eugene is anchored by longtime Runner’s World editor-at-large Amby Burfoot and veteran Running Times senior editor Scott Douglas, plus award-winning writer John Brant adding occasional columns and commentary, all of which are accessible at www.runnersworld.com/olympic-trials.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56842-runner-s-world-steps-up-july-issue-olympic-track-trials
