Drive away with coffee on top of the car? Walk into a screened door? Everyone has airhead moments! Today, Airheads candy is launching “The World Needs More Airheads” – the first-ever mass marketing campaign for the brand – highlighting and celebrating the real life mishaps that make us laugh. Airheads is extending the call to fans to share their own unpredictably awesome moments of pure airheadedness for the chance to be featured in future advertising.
To view Multimedia News Release go to http://www.multivu.com/mnr/65825-airheads-brand-searches-for-airheaded-commercial-star-campaign
Bright Starts™ introduces a fun new metric, the Baby Laugh Index™, in tandem with the launch of three new toys designed to inspire laughter. The inspirations for the focus on laughter are the three new baby toys from the Bright Starts Having a Ball™ collection: 3-in-1 Step ’N; Ride Lion™, Hide ’N Spin Monkey™ and Jungle Fun Ball Climber™. Teaming up with Gina Mireault, Ph.D. professor of psychology and counseling behavior sciences at Johnson State College and researcher of humor and emotional development in children, Bright Starts seeks to emphasize the importance of laughter in infant development.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7251151-bright-starts-tm-introduces-fun-new-baby-laugh-index/
Teaming up with the American Diabetes Association® and the multi-talented performer and caretaker Joey Fatone @RealJoeyFatone, Colgate Total® is using the power of laughter to help raise awareness of the potential link between oral health and diabetes with the new “30 Days of Laughter” campaign (#30DaysofLOL), beginning today. The 30 days from November 12 to December 11, 2015 will be filled with laugh-out-loud videos, funny social media posts, engaging apps and more to make the diabetes community laugh, all while building awareness of the importance of maintaining the health of the teeth and gums behinds those smiles.
According to the Centers for Disease Control and Prevention, people with diabetes are two times more likely to develop gum disease1. Colgate Total® toothpaste can help prevent and even reverse gingivitis, the most common form of gum disease. It is the only FDA-approved and American Dental Association-accepted2 toothpaste to help prevent gingivitis. With regular twice daily brushing, you can help improve your gum health in as little as four weeks3 with Colgate Total®.
Understanding how challenging managing diabetes can sometimes be, the funny and talented performer Joey Fatone is leading the “30 Days of Laughter” campaign to remind people that sometimes laughter can feel like the best medicine. “When my father was diagnosed with Type 2 diabetes, our family was shocked. But we’re a big, loving group and we all help him together every day. I know that humor in the face of challenges is vital and I’m excited to share that with other families touched by diabetes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7654951-colgate-30-days-of-laughter/
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
What should William Shatner shout for you? The award-winning actor, director, producer, writer, recording artist and horseman can now add “greeting card personality” to his long list of impressive professional accomplishments with the launch of the newest American Greetings customizable ecard. Set to the classic song “Shout,” William Shatner brings his incomparable and hilarious style of spoken-word singing – complete with backup singers and flashing lights – to this unforgettable way to connect with all your favorite people.
“What a unique and fun way to say something nice to a friend or even an enemy,” said Shatner. “You send this ecard and you’ll laugh.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7826151-american-greetings-william-shatner-ecard/
Discover 300 wacky facts about Christmas and the winter season. It’s the perfect little book to light up the holidays!
➡ Subscribe for more National Geographic Kids videos: http://bit.ly/SubscribeToNatGeoKids
➡ Watch the full series here: http://bit.ly/WeirdButTrueJobs
About Weird But True Jobs:
Get a sneak peek behind the incredibly cool careers of National Geographic explorers. These guys dive with jellyfish, listen to chipmunks, and design astronaut fashion—and show you how you can have an amazing job as well!
More National Geographic Kids:
Check out “Weird But True!” during Xploration Station on most FOX broadcast stations! Check local listings for times.
Visit our website for more games, photos, and videos: http://bit.ly/NatGeoKidsSite
Facebook: http://bit.ly/NGKFacebook
Twitter: http://bit.ly/NGKTwitter
Discover more at natgeokids.com/wbtbooks
Get the book at [https://www.amazon.com/Weird-But-True…]
About National Geographic Kids:
The National Geographic Kids channel is an exciting place to discover the very best of YouTube. Check back each day for a new video about awesome animals, cool science, funny pets, and more. We’ve also got curated playlists made just for curious kids like you to explore, laugh, and learn. So pick a topic you love and start watching today! Catch your favorite Nat Geo Kids videos during WILD KiDS on Saturday mornings on Nat Geo WILD. Check local listings for times.
‘Tis the Season for Weird But True! | Weird But True
https://youtu.be/0a1rpT_2GFA
National Geographic Kids
https://www.youtube.com/NatGeoKids Kids/Holiday/Humor/non-fiction
