Shake Weight, the nation’s most talked about, best-selling and most parodied fitness craze, is the centerpiece of a newly-released independent study that proves the world-famous arm-sculpting device is no laughing matter.
FitnessIQ, marketers of the Shake Weight, today disclosed findings of a scientific study conducted by Dr. Jeffrey M. Willardson, an Associate Biomechanics Professor at Eastern Illinois University (EIU). The study evaluated the effects of incorporating a six-minute Shake Weight routine in the warm-up sessions of three Division I collegiate athletic teams, measuring the device’s impact on performance. The study demonstrated that athletes across all three sports, including baseball, volleyball and soccer, improved reaction time by 10% to 17%.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/fitnessiq/50394/
Together with comedienne Heather McDonald, Kotex Natural Balance, from Kimberly-Clark Corporation, is asking women to stand up and share their thoughts about what’s real and what’s not so real about the claims, innovations and storylines they see in today’s feminine care advertisements. Starting May 7, McDonald will star in a new web video series on the Kotex Natural Balance Facebook page (http://www.facebook.com/kotex) and YouTube channel (http://www.youtube.com/kotexvideos) that calls out the jargon in the category (what does nano-breeze maxi pad technology even mean?) and invites women to join in the conversation.
Women can upload their videos and comments on the Kotex Natural Balance Facebook page to let McDonald and Kotex Natural Balance know what’s real and what’s not. Their submissions will help inspire five more videos starring McDonald and influence material for a live Stand Up For What’s Real comedy tour that will visit major cities later this year. McDonald will perform live at select stops.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56082-kotex-heather-mcdonald-web-video-comedy-series-feminine-care-ad-jargon
The most loved viral holiday website in history, ElfYourself.com® is back and is coming to life on new social and mobile platforms. OfficeMax® Incorporated (NYSE: OMX), a leader in office and facility supplies, technology and services, has launched its popular free holiday eGreeting site with a new ElfYourself Live experience that allows users to “elf” themselves while chatting with friends, family and people across the globe during live online broadcasts on YouNow.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55691-officemax-elfyourself-social-and-mobile-goes-live
The ATP this week launches a new global promotional campaign as the 2013 ATP World Tour season begins with tournaments in Chennai, Doha and Brisbane. The campaign, which uses the tagline “BEAT THIS”, showcases the world-class entertainment and drama produced by the world’s finest athletes on the greatest stages across the ATP World Tour.
The multi-million dollar campaign features established global stars such as Novak Djokovic, Roger Federer, Andy Murray and Rafael Nadal, as well as the next generation, including the likes of Milos Raonic and Kei Nishikori.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58667-ATP-world-tour-global-promotional-campaign
Market-leading food company Engro Foods in Pakistan recently relaunched its flagship milk brand Olper’s in Ecolean’s lightweight packaging. The unique shape and large printing surface of Ecolean’s 250 ml Aseptic package will make Olper’s brand stand out on store shelves in a category dominated by traditional carton packaging.
Earlier this year, market leader Engro Foods rebranded Olper’s to further differentiate it from other brands in conventional packaging. Ecolean’s lightweight package offers easy tear-off, pouring and handling, making the new Olper’s 250 ml an obvious choice for all modern consumers. Furthermore, the package can be used in microwave ovens, which is perfect in a country with a strong tea drinking tradition.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64162-olpers-milk-launched-in-ecolean-package
Cast appearance:
Peddler - Jiminy Cricket (Pinocchio)
Gazeem the Thief - Mr. Snoops (The Rescuers)
Jafar - McLeach (The Rescuers Down Under)
Iago - Tigger (Winnie the Pooh)
Cave of Wonders - Monster House
Aladdin - Kermit the Frog (The Muppets)
Razoul and his Henchmen - The Gangreen Gang (The Powerpuff Girls)
Woman at the Window - Mulan
Ladies Laughing at Aladdin - Flowers (Alice in Wonderland (1951)) including Madeline Kahn
Abu - Conker the Squirrel (Conker's Bad Fur Day)
Three Balcony Harem Girls - Muses (Hercules)
Three Balcony Harem GIrls' Mother - Pocahontas
Necklace Man and Woman - Philoctetes (Hercules) and Rapunzel (Tangled)
Fat Ugly Lady - Princess Morbucks (The Powerpuff Girls)
Two Hungry Children - Roo (Winnie the Pooh) and Lumpy (Pooh's Heffalump Movie)
Prince Achmed - Hercules
Two men watching Prince Achmed - Pain and Panic (Hercules)
Sultan - Pumbaa (The Lion King)
Rajah - Tod (The Fox and the Hound)
Jasmine - Miss Piggy (The Muppets)
Omar; Melon Seller - Tantor (Tarzan)
Pot Seller - Woody (Toy Story)
Nut Seller - Buzz Lightyear (Toy Story)
Necklace Seller - Hamm (Toy Story)
Fish Seller - Rex (Toy Story)
Fire Eater - Mr. Potato Head (Toy Story)
Boy wanting an apple - Andy (Toy Story)
Farouk; Apple Seller - Edgar (The Aristocats)
Old Jafar - Mr. Nebbercracker (Monster House)
Carpet - The Powerpuff Girls
Genie - Fozzie Bear (The Muppets)
'Laddie' Dog Genie - Courage (Courage the Cowardly Dog)
Rabbit Genie - Bean Bunny (The Muppets)
Dragon Genie - Dragon Madam Mim (The Sword in the Stone)
Genie's Three Dancing Girls - Frog Tiana (The Princess and the Frog), Miss Bianca (The Rescuers), Duchess (The Aristocats)
Sheep Genie - Ram (Charlotte's Web)
Camel Abu - Great Prince (Bambi)
Horse Abu - Spirit (Spirit: Stallion of the Cimarron)
Duck Abu - Duck (The Grim Adventures of Billy and Mandy)
Ostrich Abu - Coco (Foster's Home for Imaginary Friends)
Turtle Abu - Turtle Merlin (The Sword in the Stone)
Car Abu - K.A.R.R. (The Powerpuff Girls)
Elephant Abu - Manny (Ice Age)
Old Man Genie - Eustace (Courage the Cowardly Dog)
Little Boy Genie - Dash (The Incredibles)
Fat Man Genie - George Darling (Peter Pan)
75 Golden Camels - Camel (Dumbo)
Genie as TV Parade Host Harry - Prince Phillip (Sleeping Beauty)
53 Purple Peacocks - Crows (Dumbo)
Genie as TV Parade Host June - Aurora (Sleeping Beauty)
Exotic-Type Mammals - themselves
Leopard Genie - Bagheera (The Jungle Book)
Goat Genie - Sid (Ice Age)
Harem Genie - Nita (Brother Bear 2)
95 White Persian Monkeys - Monkeys (The Powerpuff Girls)
60 Elephants - themselves
Llamas - themselves
Bears and Lions - themselves
Brass Bands - themselves
40 Fakirs - themselves
Cooks and Bakers - themselves
Birds that 'warble on key' - themselves
Genie as Rodney Dangerfield - Winnie the Pooh
Super-Spy Genie - Owl (Winnie the Pooh)
Teacher Genie - Rabbit (Winnie the Pooh)
Table Lamp Genie - Prince Cornelius (Thumbelina)
Bee Genie - Manny (A Bug's Life)
Submarine Genie - Louis (The Princess and the Frog)
Cast appearance:
Peddler - Jiminy Cricket (Pinocchio)
Gazeem the Thief - Mr. Snoops (The Rescuers)
Jafar - McLeach (The Rescuers Down Under)
Iago - Tigger (Winnie the Pooh)
Cave of Wonders - Monster House
Aladdin - Kermit the Frog (The Muppets)
Razoul and his Henchmen - The Gangreen Gang (The Powerpuff Girls)
Woman at the Window - Mulan
Ladies Laughing at Aladdin - Flowers (Alice in Wonderland (1951)) including Madeline Kahn
Abu - Conker the Squirrel (Conker's Bad Fur Day)
Three Balcony Harem Girls - Muses (Hercules)
Three Balcony Harem GIrls' Mother - Pocahontas
Necklace Man and Woman - Philoctetes (Hercules) and Rapunzel (Tangled)
Fat Ugly Lady - Princess Morbucks (The Powerpuff Girls)
Two Hungry Children - Roo (Winnie the Pooh) and Lumpy (Pooh's Heffalump Movie)
Prince Achmed - Hercules
Two men watching Prince Achmed - Pain and Panic (Hercules)
Sultan - Pumbaa (The Lion King)
Rajah - Tod (The Fox and the Hound)
Jasmine - Miss Piggy (The Muppets)
Omar; Melon Seller - Tantor (Tarzan)
Pot Seller - Woody (Toy Story)
Nut Seller - Buzz Lightyear (Toy Story)
Necklace Seller - Hamm (Toy Story)
Fish Seller - Rex (Toy Story)
Fire Eater - Mr. Potato Head (Toy Story)
Boy wanting an apple - Andy (Toy Story)
Farouk; Apple Seller - Edgar (The Aristocats)
Old Jafar - Mr. Nebbercracker (Monster House)
Carpet - The Powerpuff Girls
Genie - Fozzie Bear (The Muppets)
'Laddie' Dog Genie - Courage (Courage the Cowardly Dog)
Rabbit Genie - Bean Bunny (The Muppets)
Dragon Genie - Dragon Madam Mim (The Sword in the Stone)
Genie's Three Dancing Girls - Frog Tiana (The Princess and the Frog), Miss Bianca (The Rescuers), Duchess (The Aristocats)
Sheep Genie - Ram (Charlotte's Web)
Camel Abu - Great Prince (Bambi)
Horse Abu - Spirit (Spirit: Stallion of the Cimarron)
Duck Abu - Duck (The Grim Adventures of Billy and Mandy)
Ostrich Abu - Coco (Foster's Home for Imaginary Friends)
Turtle Abu - Turtle Merlin (The Sword in the Stone)
Car Abu - K.A.R.R. (The Powerpuff Girls)
Elephant Abu - Manny (Ice Age)
Old Man Genie - Eustace (Courage the Cowardly Dog)
Little Boy Genie - Dash (The Incredibles)
Fat Man Genie - George Darling (Peter Pan)
75 Golden Camels - Camel (Dumbo)
Genie as TV Parade Host Harry - Prince Phillip (Sleeping Beauty)
53 Purple Peacocks - Crows (Dumbo)
Genie as TV Parade Host June - Aurora (Sleeping Beauty)
Exotic-Type Mammals - themselves
Leopard Genie - Bagheera (The Jungle Book)
Goat Genie - Sid (Ice Age)
Harem Genie - Nita (Brother Bear 2)
95 White Persian Monkeys - Monkeys (The Powerpuff Girls)
60 Elephants - themselves
Llamas - themselves
Bears and Lions - themselves
Brass Bands - themselves
40 Fakirs - themselves
Cooks and Bakers - themselves
Birds that 'warble on key' - themselves
Genie as Rodney Dangerfield - Winnie the Pooh
Super-Spy Genie - Owl (Winnie the Pooh)
Teacher Genie - Rabbit (Winnie the Pooh)
Table Lamp Genie - Prince Cornelius (Thumbelina)
Bee Genie - Manny (A Bug's Life)
Submarine Genie - Louis (The Princess and the Frog)
Dickey’s Barbecue Restaurants, Inc., the nation’s largest barbecue chain, launched its first multimedia brand advertising campaign with the new company tagline, “We Speak Barbecue.” The new campaign effectively uses both music and visuals to leverage the craftsmanship and heritage associated with the brand.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7103951-dickey-s-barbecue-restaurants-multimedia-brand-advertising-campaign-we-speak-barbecue/
