State Farm today announced it will give away a new car to a family that makes teen driver safety a priority. Designed to raise awareness of the important role parents play in teaching their teens to drive, this announcement from State Farm is the latest in its ongoing campaign to reduce teen crashes on the road.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52604-state-farm-ralph-macchio-parents-perpared-ready-driving-instructors
The Advertising Council, in partnership with the world’s largest autism science and advocacy organization Autism Speaks, announced today the launch of innovative public service advertisements (PSAs) featuring renowned fashion designer Tommy Hilfiger, and NASCAR driver Jamie McMurray and his niece who has autism. The PSAs are designed to help raise awareness about autism and to encourage the public to learn the early warning signs of a disorder that now affects one in every 110 American children.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51782-ad-council-autism-speaks-psa
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According to the United Nations, worldwide nearly 1.3 million lives are lost in traffic accidents each year and this number could rise to nearly 1.9 million in the next 10 years. Furthermore, estimates show that nearly 90 percent of all crashes are caused by driver error, making advanced safety systems an important focus for automakers and governing agencies. Bosch offers active and passive safety technologies, as well as driver assistance functions that can help reduce the number of accidents and save lives.
To view Multimedia News Release, go to http://www.multivu.com/mnr/48705-bosch-helps-drivers-avoid-crashes-reduce-injuries
Sixty percent of young adult drivers (16-24) said they have texted while driving, according to a national survey released by the Ad Council. To educate young adult drivers about the dangers of texting while driving, the National Highway Traffic Safety Administration (NHTSA), the State Attorneys General and Consumer Protection Agencies, and the Ad Council today revealed new public service advertisements (PSAs) featuring NASCAR driver Kasey Kahne®. The new PSAs are being unveiled today to coincide with the first nationwide Stop the Texts Day, and the start of National Youth Traffic Safety Month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55966-NASCAR-driver-Kasey-Kahne-and-the-Ad-Council-prevent-texting-and-driving
Mountain Dew® and Dale Earnhardt Jr. brought “The Dark Knight Rises” to Brooklyn, Michigan for a few laps on Thursday, June 14. Earnhardt, who will be driving a special No. 88 Diet Mountain Dew/“The Dark Knight Rises”-inspired Chevrolet in Sunday’s race, tested at the two-mile track before going alongside Batman’s iconic Tumbler during demonstration laps around the speedway.
“I’m excited to finally get the No. 88 Diet Mountain Dew ‘The Dark Knight Rises’-inspired Chevrolet out on the track,” said Earnhardt, driver of the No. 88 Chevrolet for Hendrick Motorsports. “And it was cool to draft with the Dark Knight Tumbler.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56722-mtn-dew-dale-earnhardt-jr-no-88-car-the-dark-knight-rises
The multiple award-winning Nissan LEAF rewrote the record books this weekend. The Nissan LEAF has set a record as the fastest car over a measured mile (1.6km) in reverse.
Driven by professional stunt driver Terry Grant, the Nissan LEAF raced backwards up the famous Goodwood hillclimb course at the weekend’s Festival of Speed, covering the distance in 1m 37.02s at an average speed of 88.5km/h (55 mph).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/nissan/56563/
An early crop of advanced crash avoidance technologies includes some clear success stories when it comes to preventing crashes, insurance claim analyses by the Highway Loss Data Institute (HLDI) show.
Forward collision avoidance systems, particularly those that can brake autonomously, along with adaptive headlights, which shift direction as the driver steers, show the biggest crash reductions. Lane departure warning appears to hurt, rather than help, though it’s not clear why, and other systems, such as blind spot detection and park assist, aren’t showing clear effects on crash patterns yet.
HLDI analysts looked at how each feature affected claim frequency under a variety of insurance coverages for damage and injuries. Clear patterns were seen in claims under property damage liability (PDL) insurance, which covers damage caused by the insured vehicle to another vehicle, and collision insurance, which covers damage to the insured vehicle. Frequency is measured as the number of claims relative to the number of insured vehicle years. An insured vehicle year is one vehicle insured for one year, two vehicles for six months, etc. The model years of the vehicles included ranged from 2000 to 2011, depending on when an automaker introduced a feature. Insurance data through August 2011 were used.
