It’s not every day a 75-year-old company re-defines its brand icon. Water treatment leader Culligan International is doing just that with an update to its famous “Hey Culligan Man!” persona. A new website at culligan.com (culligan.ca in Canada) features a new Culligan Man and is loaded with information on water quality and water treatment solutions for homeowners and businesses. The initiatives cap the company’s 75th anniversary year.
Introduced in 1958, “Hey, Culligan Man!” remains one of the most recognized advertising slogans and an important link between customers and the company’s network of over 800 dealers in 90 countries worldwide.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53999-culligan-celebrates-75-years-with-hey-culligan-man-update-and-new-website
Kicking off in Dallas on Jan. 17, and spanning across the United States and Canada through May 1, THE PRO EXPO Presented by Pella 2012 events are designed to bring together local building industry professionals.
The theme, “It’s YOUR time …” reflects the industry’s goal to help itself through a challenging market by equipping professionals with the tools and tactics they need to succeed.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54200-the-pro-expo-presented-by-pella-for-building-professionals-it-s-your-time
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Eagle Rare Kentucky Straight Bourbon Whiskey has named Edward E. Clark, Jr. of Waynesboro, Virginia, as the grand prize winner of the 2012 Rare Life Award. Eagle Rare will donate $20,000 to the Wildlife Center of Virginia, where Clark is president and co-founder, in his honor.
The Wildlife Center of Virginia, founded in an empty barn in 1982, was originally established to care for local wildlife. In just 30 years, the Center has grown into one of the world’s leading teaching and research hospitals for wildlife and conservation medicine. Over the years, the Center has cared for more than 60,000 injured or orphaned animals, reached millions of people with its educational programs, and trained students and professionals from veterinary schools in the United States, Canada, and more than 40 other countries.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50926-eagle-rare-bourbon-ed-clark-virginia-wildlife-activist-rare-life-award
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Nespresso, the worldwide reference for highest-quality portioned premium coffee, announced today the launch of the second phase of its television advertising campaign “The best café. Yours.” The U.S. and Canada campaign further increases brand awareness among coffee lovers amidst the recent growth of the single serve coffee market. Nespresso has enlisted Oscar-winning actress and coffee lover Penelope Cruz to star in the 30-second television spot as she epitomizes the sophistication, elegance and passion of the brand.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59154-nespresso-what-else-penelope-cruz
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DRAMATIC increases in business profits. As an extra bonus, enjoy the footage. It was shot at the beautiful Niagara Falls in Canada. To your success, - Matthew Loop DC. Build BETTER Relationships on Facebook, Create Relationships on Facebook, build stronger relationships on Facebook, relationship marketing. http://dcincome.com
IPS Group, Inc., an industry leader in intelligent parking technologies, celebrated a major milestone this month with its 100,000th parking meter being manufactured in the USA. The company’s success has benefited those locally by developing many multiple skill level jobs at its corporate headquarters based in San Diego, CA. The meter technology itself has also contributed positively to many cities across the U.S. and Canada by providing greater customer convenience, access to intelligent parking system data, and a highly cost effective solution to upgrade aging parking meter infrastructure.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54162-ips-parking-meter-manufacturing-milestone