In collaboration with the National Institutes of Health (NIH), Banner Alzheimer’s Institute (BAI), University of Antioquia in Colombia and Genentech, a member of the Roche Group (SIX: RO, ROG; OTCQX: RHHBY), announce the first-ever prevention trial in cognitively healthy individuals who are destined to develop Alzheimer’s disease because of their genetic history. This groundbreaking study—the first to investigate whether an anti-amyloid treatment can stave off the disease—will span two countries and help launch a new era of prevention research in the urgent fight against Alzheimer’s.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56128-banner-alzheimer-s-institute-genentech-nih-prevention-trial-genetics
Fans of racing, “The Dark Knight” and Mountain Dew® (DEW) start your engines! Mountain Dew and Dale Earnhardt Jr. will give fans everywhere a first taste of this summer’s most anticipated blockbuster, Warner Bros. Pictures’ and Legendary Pictures’ The Dark Knight Rises, before it hits theaters on July 20. Teasing the final film of “The Dark Knight” trilogy, Earnhardt calls on fans to give his No. 88 Diet Mountain Dew Chevrolet a “Dark Knight”-inspired makeover before it hits the track in Michigan on June 15.
The new promotion marks the official kick-off to Mountain Dew’s interactive The Dark Knight Rises campaign by putting the power in the hands of the fans to determine which of four “Dark Knight”-inspired paint schematics will appear on Earnhardt’s No. 88 Chevrolet. Each paint scheme captures a different element featured in the third and final installment of Christopher Nolan’s Batman trilogy and time will tell if Batman or Gotham City’s newest terrorist, Bane will win out, or if fans will select The Dark Knight Rises logo as part of Earnhardt’s paint scheme. Earnhardt himself will also get his ownsignature “Dark Knight” look thanks to a custom fire suit that will also make its race debut in Michigan on June 15.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56208-mtn-dew-dale-earnhardt-jr-dew-crew-the-dark-knight-rises
Thirty Elvis impersonators clad in white and red jumpsuits were the first riders to take to the skies this morning on Six Flags Great Adventure’s new, extreme swing ride, the 24-story SkyScreamer.
SkyScreamer is the cornerstone of the park’s newly-themed Adventure Alley, which offers guests a retro vibe and classic thrill attractions including Déjà Vu, a music-themed scrambler and Air Jumbo featuring whimsical flying elephants. New bumper cars, Fender Benders, will open in Adventure Alley in June.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55636-six-flags-great-adventure-skyscreamer-new-swing-ride-in-adventure-alley
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Apparently some cats and dogs respond badly to this medication, but it works wonderfully for my cat. She
weighs just 10 pounds, so I give her half a tablet (I cut them apart in
a regular pill cutter) and any fleas she's picked up fall off and die.
My vet explained to me that the chemical in Capstar isn't recognized by
the animal's body - it just passes through without being absorbed and
broken down. It comes out as a gas through the pores of the skin, and
acts on the fleas like cyanide gas acts on people. It's instantly
lethal to the fleas. Unfortunately, when the fleas get the first whiff
of gas, they respond by biting REALLY HARD in a reflexive reaction.
Some cats and dogs who have several fleas may experience sudden very
hard bites in many areas of their bodies, which could account for the
jumping around and panting. It doesn't feel very good. Flea bites are
terrible under normal circumstances, and their
First video from ASHLEIGH K. Track Written by ASHLEIGH K & NADEGE BORTIER. Music Produced by ASHLEIGH K, NADEGE BORTIER & MT. STARRING: PETER LUKE YUSUF SERIFI. FEATURING: VICKY LUKE GEMMA EDWARDS. VIDEO PRODUCED BY: DAVID PHILBEY & MARK TIERNEY. Video directed by Mark Tierney for PRIMROSE PRODUCTIONS
Making the second stop on its 2012 Sightseeing City Tour, Transitions Optical, the Official Sponsor of Sightseeing, together with its partners Essilor and First Eye Care, unveils the Top 10 Sights to See in Dallas, and brings an exciting, interactive experience area aimed at educating consumers about the role of proper eye care and eyewear in seeing all of the ‘sights’ around you – whether on vacation or in your own backyard – to Taste Addison, taking place May 18 – 20.
National travel expert/bestselling author and “Official Sightseer” Marybeth Bond – who is also known as “The Gutsy Traveler” and has been to more than 90 countries – will be visiting the Top 10 Sights to See, sharing how healthy vision has impacted her own travels.
“Having damaged my eyesight when I traveled around the world at age 29 without wearing proper UV-protective eyewear, I know first-hand how important it is to take care of your eyes, so you can truly experience all the sights when you are on the road and in your everyday life,” said Marybeth Bond.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54873-transitions-optical-dallas-sightseeing-top-ten-sights-to-see
Chivas Regal, the original luxury whisky and official sponsor of the 65th Festival De Cannes, reaffirmed its commitment to its global brand partner FilmAid International, after announcing plans for a new global fundraising programme.
To mark the first year anniversary of the Chivas Regal FilmAid partnership, Chivas unveiled a new short film documenting the amazing work of FilmAid focussing on a FilmAid project at the Kakuma Refugee Camp in Kenya.
Oscar winning actor and FilmAid supporter, Cuba Gooding Jr., joined FilmAid UK Chair Iliane Ogilvie Thompson and Chivas Regal Brand Director, James Slack on stage for an exclusive screening of the new short film commissioned by Chivas.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53819-chivas-filmaid-cannes
Six Flags St. Louis debuted the new Bonzai Pipeline water slide today with the help of four couples who took the Xtreme plunge by riding the park’s first looping body slide to feature dual launching capsules, while exchanging their wedding vows. The Bonzai Pipeline water slide is located in Hurricane Harbor, Missouri’s only free water park with theme park admission.
The four couples who took their wedding vows were winners of a local contest. Each couple exchanged vows at the top of the structure and was pronounced husband and wife as they splashed down at the end of the slide.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56372-six-flags-st-louis-new-ride-bonzai-pipeline-water-slide
A sweet celebration, 75 years in the making! Entenmann’s Bakery, the maker of more than 100 sweet baked goods, and The Salvation Army have partnered to celebrate the 75th Annual National Donut Day on June 1st, 2012 with a sweet celebration.
The holiday, held annually on the first Friday of June, was established by The Salvation Army in 1938 in Chicago to honor the “Donut Lassies” who served these treats to soldiers during World War I and to help raise needed funds during the Great Depression. This significant occasion established the donut as a long-standing symbol of the services The Salvation Army continues to provide.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55970-75-th-annual-national-donut-day-06-01-2012-entenmann-s-salvation-army
Today, Zippo celebrated manufacturing excellence with the production of its 500 Millionth windproof pocket lighter. A historic milestone for the renowned Pennsylvania company, the celebration was made even more meaningful as it also fell on the birthday of the company’s late founder, George G. Blaisdell. George Duke, Blaisdell’s grandson and current Zippo owner and chairman of the board, presented the 500 Millionth lighter to employees at an exclusive ceremony and placed it in a new exhibit at the company’s museum, where it joined other historical lighters, including the first Zippo lighter ever made.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54743-zippo-celebrates-production-of-its-500-million-th-windproof-pocket-lighter
Tomorrow, the U.S. Postal Service will commemorate the Girl Scouts’ 100th anniversary during the world’s largest sing-along to issue the Celebrate Scouting First-Class Mail Forever stamp.
Available nationwide tomorrow, the stamp will be dedicated at the Washington Monument grounds on the National Mall at the Girl Scouts Rock the Mall: 100th Anniversary Sing-Along, where nearly a quarter-million girls will converge during the organization’s centennial anniversary.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55501-u-s-postal-service-girl-scouts-100th-anniversary-scouting-stamp
Nobu Hospitality partners including Chef Nobu Matsuhisa, Robert De Niro and Meir Teper, along with designer David Rockwell and principals from Caesars Palace, gathered yesterday at the original Nobu in New York City to provide guests with an initial glance inside the world’s first Nobu Hotel, set to open in Las Vegas late 2012. In addition to revealing the first look into the hotel design, the group announced guest bookings will begin Oct. 1. Rooms can be booked online at NobuHotelCaesarsPalace.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56708-caesars-nobu-hotel-reveal
