Paragon Casino Resort launched a new property wide positioning initiative today themed “The Way Louisiana Plays.” The new positioning is highlighted by a new marketing campaign featuring celebrity alligator hunters Troy, Jacob and Chase Landry, who star in the top-rated cable TV show, ‘Swamp People.” The Landrys recently announced their exclusive Louisiana casino endorsement partnership with Paragon Casino Resort.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53616-paragon-casino-resort-the-way-louisiana-plays-landry-swamp-people
Young adults have made saving a priority this year – ahead of losing weight, living healthier and other typical New Year’s resolutions – as financial concerns take a toll on their friendships and personal lives, according to a new survey by the American Institute of Certified Public Accountants and the Ad Council.
The organizations released the results today to coincide with the launch of a new series of public service advertisements on behalf of their national Feed the Pig financial literacy campaign, which helps 25- to 34-year-olds take control of their finances and add saving to their daily lives.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53673-ad-council-aicpa-young-adult-financial-literacy-campaign
A decade ago, AXE revolutionized the American grooming industry with the launch of AXE and has since become the number one men’s grooming brand* in the U.S. Since the 2002 introduction, millions of guys and girls around the world have experienced the “AXE Effect,” and today, AXE is making history again with the launch of Anarchy –an irresistible fragrance For Him, and for the first time ever, a limited-edition matching fragrance For Her.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54082-axe-unleashes-anarchy-fragrance-for-girls
Representing the leading edge of a wave of new products and technologies, Acura today unveiled three new vehicles at the North American International Auto Show, including a concept version of the all-new gateway to the Acura brand, the ILX luxury compact sedan; a prototype of the 2013 RDX crossover sport utility vehicle; and the NSX Concept, which presages the direction for Acura’s next-generation supercar.
Acura also announced that the next-generation NSX will feature Acura’s innovative new Sport Hybrid SH-AWD® technology and that the vehicle will be developed by Honda R&D Americas and manufactured in Ohio.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/acura/45743/
Honda unveiled the dynamic Accord Coupe Concept today at the North American International Auto Show, providing the first official glimpse of the athletic styling direction, as well as revealing a host of new technologies for the all-new, ninth-generation 2013 model, set to go on-sale this fall.
The 2013 Accord will feature three all-new powertrains, including the first U.S. application of both a 2.4-liter direct-injected engine and two-motor plug-in hybrid system from Honda’s suite of next-generation Earth Dreams™ powertrain technologies. In addition, the V-6 Accord will be the first Honda sedan to feature a new 6-speed automatic transmission. Both the Accord Sedan and the Accord Coupe models are expected to achieve class-leading fuel economy ratings and will be available with a number of innovative new safety and technological features.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/honda/45742/
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California-based precision home builder, Blu Homes (www.bluhomes.com), has taken a significant step toward revolutionizing the way homes are built in the United States with today’s announcement that it has sold and will be manufacturing the first Blu home personalized entirely online in 3-D by a consumer.
The two-bedroom Element 48 home was designed by Cathy and Walter Pearlman, using the Blu | 3-D Configurator™ (www.bluhomes.com/configurator), which allows anyone to go online to style, visualize and spend time in their own Blu Home before it is ever built.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53065-blu-homes-to-build-first-home-designed-using-online-blu-3-d-configurator
HomeAway, Inc. (AWAY) – the worldwide leader in online vacation rentals– today announces the launch of its new national advertising campaign centered around the key message, “Let’s Stay Together.” The campaign focuses on families and groups creating lasting memories out of where they stay, not just where they go. The HomeAway® ad campaign licenses the rights to Al Green’s 1972 classic hit, “Let’s Stay Together,” and debuts in select markets during the January 15, 2012 NBC television broadcast of the 69th Annual Golden Globe Awards.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/homeaway/49855/
WebMD Health Corp. (Nasdaq: WBMD), the leading source of health information announced today its new WebMD Baby App for iPhone and iPod touch, a free mobile application for parents of infants and toddlers. WebMD Baby gives new parents quick and reliable access to pediatrician-approved baby health and wellness information anywhere, anytime. WebMD Baby content was created exclusively for the app and is personalized for a baby’s specific age, helping to ensure new parents are one step ahead of their baby’s growth and development.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54138-webmd-baby-app-iphone-ipod
Disney Parks announced today the Walt Disney World Moms Panel has unveiled a new feature – the panelists can receive and answer guests' questions in Spanish. In addition to the first-ever bilingual offerings, two new specialty areas will be added to the site − Disneyland Resort and runDisney. These features are available to guests at www.DisneyWorldMoms.com.
The Walt Disney World Moms Panel is an online forum that serves as a resource for planning Disney Parks vacations. From the most thrilling attractions at Disneyland Resort and how to make the most of Disney Vacation Club points at Walt Disney World Resort, to the decks of Disney Cruise Line and immersive international itineraries of Adventures by Disney, the Walt Disney World Moms Panel offers advice and personal experiences to help turn dream vacations into reality. As the Moms Panel expands, Disney Parks will look to rebrand in 2012 with exciting details to come later this year.
To view Multimedia News Release, go to http://www.coyneclients.com/disney_moms_panel/mnr_2012/
The U.S. Army and the Ad Council today unveiled a new television public service announcement (PSA) featuring NBA All-Star LeBron James designed to highlight the dropout crisis in America and encourage adults nationwide to motivate and inspire students in their communities. Created pro bono by advertising agency Publicis New York, the PSA shows how the support of people in LeBron’s life motivated him to graduate, and urges adults to give students across the country the support they need to stay in school by visiting boostup.org. The PSA is being distributed nationwide this month to coincide with halfway point of the school year.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53727-ad-council-lebron-james-dropout-prevention-students-stay-in-school
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