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The makers of Quaker State®, the motor oil well known for providing durable protection, have announced the first Quaker State Cash Back Program recipient of 2012. Honored for his dedication to the brand and its products, Paul King of Louisville, Kentucky, has been awarded $3,000, the maximum payout amount under the program, for his commitment to Quaker State motor oil. Plus, he gets to keep his truck! Paul qualified by regularly using Quaker State motor oil at his vehicle’s manufacturer-recommended service intervals and hitting 300,000 miles on his 2000 Chevrolet Silverado.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55384-quaker-state-cash-back-program-recipient-mileage-milestone-2012
Many Americans can still recall the DieHard TV ad from the mid-70s: a visual of a car parked on a frozen lake. The announcer’s voice over: “International Falls, Minn. A car sits on a frozen lake through January, February and March. Then in April – it started. Thanks to a DieHard.”
Today, more than 35 years later, the DieHard® brand unveiled an updated version of the iconic ad. The new TV spot will debut as the first-ever television commercial for DieHard alkaline batteries. Celebrating 45 years as America’s most trusted auto battery brand,DieHard batteries now deliver the power and superior performance customers expect from the brand with a full line of alkaline batteries for household devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55412-sears-diehard-remakes-frozen-lake-commercial-alkaline-batteries
Beginning this Earth Day (April 22), Whole Foods Market (NASDAQ: WFM) will no longer carry red-rated, wild-caught fish in its seafood departments. The move, which comes one year ahead of the company’s self-imposed deadline of Earth Day 2013, makes Whole Foods Market the first national grocer to stop selling red-rated seafood.
A red rating indicates that a species is suffering from overfishing or that current fishing methods harm other marine life or habitats; the ratings are determined by nonprofit research organizations Blue Ocean Institute and Monterey Bay Aquarium.
Blue Ocean Institute and Monterey Bay Aquarium’s green or “Best Choice” ratings mean species are abundant and are caught in environmentally friendly ways; yellow or “Good Alternative” ratings indicate some concerns with the species’ status or catch methods.
To view Multimedia News Release, go to http://www.multivu.com/mnr/49713-sustainable-seafood-whole-foods-eliminates-red-rated-wild-caught-fish
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Last night, Paris Hilton, Slash, will.i.am, Joe Jonas and a whole host of other superstars helped launch Sydney’s newest nightlife venue – Marquee – The Star, Sydney, a joint partnership between Echo Entertainment and Tao Group.
Over 1,000 party-goers were the first to enjoy the new venue as they partied into the night with electrifying performances by Dutch DJ Afrojack and Redfoo from electro pop duo LMFAO.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55393-marquee-nightclub-opens-at-the-star-sydney-with-tao-group-noah-tepperberg
For millions of Titanic fans around the world, the city that built the most famous ship on the planet is now Europe’s new must-see destination.
Titanic Belfast, the world’s largest Titanic visitor attraction has opened in Belfast, Northern Ireland, on the site where the ship was designed, built and launched. March 31st is also the same date on which RMS Titanic was completed in 1912 and the same day her first keel plate was laid in 1909.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53800-tourismireland
Today new Pepsi NEXT, the first cola to deliver real cola taste with 60% less sugar, unveiled the world’s first “Internet Taste Test”, a digital incarnation of the product’s premise, “Drink it to Believe it.”
The Internet Taste Test, a unique experience on www.facebook.com/pepsinext, invites cola lovers to opt in for a chance to watch themselves “taste” new Pepsi NEXT through the power and humor of improv. Funny or Die comedians and actors will do their best impressions of selected consumer and notable personalities’ “online personas” trying Pepsi NEXT, using relevant information from their profiles, such as recent “experiences” and “likes.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55531-pepsi-next-internet-cola-taste-test-drink-it-to-believe-it-funny-or-die
Each day, 600,000 New Yorkers hop in the back of a taxi – the iconic yellow cab that is a symbol of New York City around the world. Starting today, the first full vehicle prototype of the Taxi of Tomorrow can be seen by drivers, passengers and owners. The 2014 Nissan NV200 taxi, New York’s Taxi of Tomorrow, will make its global debut tonight at a special event in SoHo with Mayor Michael Bloomberg and Nissan President and CEO Carlos Ghosn.
Following the event, the Taxi of Tomorrow is headed to the 2012 New York International Auto Show, where it will be on display for New Yorkers and visitors from around the world. The auto show at the Jacob Javits Center is open to the public April 6-15, 2012.
To view Multimedia News Release, go to http://www.multivu.com/players/English/55179-nissan-new-york-city-taxi-of-tomorrow/
Duda Farm Fresh Foods announces that it has donated eight salad bars to the Seminole County Public School District as part of the United Fresh Produce Association Foundation and first lady Michelle Obama’s “Let’s Move Salad Bars to Schools” initiative. The salad bars will be available to more than 16,000 school children and will offer a variety of fresh vegetables and fruits as part of their school lunch program. Duda is also leading an effort to encourage others to contribute to this important initiative with the goal of placing salad bars in every school in the Seminole County Public School District.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55208-duda-farm-fresh-foods-donates-salad-bars-seminole-county-public-schools
Honda unveiled the 2013 Crosstour Concept today at the New York International Auto Show (NYIAS), providing the first official glimpse of a more capable looking exterior styling direction for the luxurious mid-size CUV. Set to go on sale this fall, the Crosstour’s defined lines will resonate more clearly with the active consumers that form the largest portion of the premium crossover segment. The 2013 Crosstour V-6 will feature improved fuel economy thanks to its new 6-speed automatic transmission, while both four-cylinder and V-6 versions will benefit from a host of safety and visibility upgrades.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/honda/54312/
If sustainability is a journey, Frei Brothers Reserve has covered quite a bit of ground over the past year, expanding its sustainability focus from what’s in the bottle to the bottle itself. New earth-friendly packaging is showing up in stores now, just as the winery releases its first-ever “Earth Day Report.” The report shares how far Frei Brothers has come — and how far it wants to go — in its pursuit of “preserving natural resources without compromising the integrity of the wine.”
The line-up of eco-upgrades for the brand includes bottles that use less glass, corks that use more of the tree, and capsules and labels that create less waste.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55463-frei-brothers-reserve-sustainable-packaging-earth-day-activities
