Lexus is launching a compelling and progressive marketing campaign to introduce the 2013 Lexus ES, its top-selling sedan. The entirely new ES represents the latest step forward in Lexus design—including next-generation technologies in connectivity and safety, as well as the first-ever ES hybrid.
In the first general market spot, “Split World,” the 2013 ES makes its debut through mirrored images. Architecture, cyclists, trees and bridges create an eye-catching and intriguing world as the vehicle is gradually revealed, dynamically driving along and through this split world. The spot draws attention to the exterior, featuring the bold new styling and clean, sculpted lines of the car in a way that is fresh, unexpected and visually engaging.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57768-lexus-es-2013-marketing-campaign
The latest test drive marks the final chapter in a three year long project which has seen the development of the next step in autonomous driving technology. Since 2009, Volvo Car Corporation has been the driving force behind the EU funded SARTRE project (Safe Road-Trains for the Environment), bringing vehicle platooning technology one step closer to becoming a reality on Europe’s roads.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56600-volvo-car-corporation
The 6th annual Variety Power of Youth event, which took place Saturday, Sept. 15 in Los Angeles, Calif. was the perfect platform for Allstate’s XtheTXT campaign to encourage young drivers not to text and drive. During the event, Hollywood’s rising stars and others pledged not to text and drive by inking their thumbprints on a Ford Focus car wrapped with XtheTXT messaging and imagery.
In addition to many other young celebrities, including Joe, Kevin and Nick Jonas, Jordin Sparks, Christian Serratos, Diego Boneta and R.J. Mitte, Vampire Diaries' star Kat Graham took the pledge not to text and drive.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58198-allstate-xthetxt-campaign-variety-power-of-youth-event-los-angeles
Tyre care can be incorporated into other regular activities such as cleaning your car and filling it with petrol. That way it doesn’t feel like an extra task. You’ll maintain the quality of tyres and extend their life. The two key areas to attend to regularly are cleaning and tyre pressure. Washing your tyres with soapy water and a soft brush or sponge will keep tyres looking good. It also helps prevent cracks and other damage to the sidewall rubber. Do this whenever you wash your car. It is ideal to check tyre pressure when the tyres are cold. Do this at least once a month but more often if possible. Use a trusted gauge. The recommended tyre pressure for your tyres can be found on the tyres themselves or on the tyre placard, usually located on the body of the car, inside the driver’s door. If you’re unsure about checking tyre pressure, have a professional do it for you and show you how. Driving a car with tyres deflated or over inflated can cause long term damage to wheel alignment. For more detail you can check to our website www.tyrepower.com.au/
The tyre placard provides crucial information for the safety and performance of your vehicle. Look for the tyre placard on the driver’s door pillar, in the glove box or under the front bonnet. Vehicle manufacturers are required by law to provide this information. If you follow it this will prolong the life of your tyres and also prevent other related issues such as wheel alignment problems. The three key pieces of information the tyre placard provides are: tyre size for your vehicle as recommended by the manufacturer, maximum vehicle load and optimum tyre pressure. Remember that tyre pressure is best measured when tyres are cold and you need to ensure the gauge you use is accurate. If you have trouble finding the tyre placard in your car, bring it in to a Tyrepower store and one of our friendly team will assist you. You can check it here www.tyrepower.com.au
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youtube: http://www.youtube.com/watch?v=-H09jWQmEns
Electric vehicle (EV) owners traveling in and around Houston can get a charge at four Cracker Barrel Old Country Store® locations. High-powered rapid charging eVgosm Freedom Station® sites were recently installed by eVgo, a subsidiary of NRG Energy, Inc. at Cracker Barrel® stores in Kingwood, League City, Pearland and West Houston. The charging stations, available around-the-clock for eVgo network subscribers, are part of NRG’s plan to enhance their Texas network and provide more charging options to give greater range confidence to electric car drivers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56869-cracker-barrel-evgo-fast-charging-stations-electric-vehicle-houston
Volvo Car Corporation is now ramping up production of the new Volvo V60 Plug-in Hybrid. After the initial batch of 1,000 model year 2013 cars, production will increase to 4,000–6,000 cars as of model year 2014.
The assembly of the world’s first diesel plug-in hybrid has been successfully integrated on the same line as the company’s other models at the Torslanda plant in Gothenburg.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58647-volvo-first-diesel-plug-in-hybrid
The 2013 model-year vehicle winners of the annual Best Resale Value Awards, recognizing current and forthcoming vehicles for their projected retained value throughout the initial five-year ownership period, were announced today by Kelley Blue Book, www.kbb.com, the leading provider of new and used car information. Since depreciation (or loss of value) is typically a car buyer’s primary expense during ownership, these awards, like all of KBB.com’s new and used vehicle information, are designed to help consumers make more informed car-buying decisions.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58376-kelley-blue-book-kbb-2013-best-resale-value-awards/
Inspired by technology? Tapped into music? Moved by film? Esurance, the direct-to-consumer personal car insurance company, is holding a “Dream Gig” contest to find the perfect candidate to help cover the action at this year’s South by Southwest® (SXSW) Music, Film, and Interactive Conference in Austin, Texas.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59889-esurance-sxsw-dream-gig-contest-attend-sxsw-2013-as-official-correspondent
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The 2013 North American International Auto Show in Detroit is where the global automotive community converges every year in January and the future of transportation is revealed. This year over 500 vehicles will be on display from 40 manufacturers, and, including some of the most innovative designs in the world as well as never-before seen debuts.
“The 2013 Detroit auto show could be the most exciting auto show of the year,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book. “Car fans worldwide are eager to catch a good look at the many all-new vehicle debuts in Detroit.”
To view Multimedia News Release, go to http://www.multivu.com/players/English/59635-2013-naias-detroit/
