Food Network kicks off the New Year with a new season of Worst Cooks in America, the hit competition series that transforms kitchen disasters into skilled cooks, and five-time winner Chef Anne Burrell returning for a rematch against Chef Tyler Florence. Premiering on Sunday, January 3rd at 9pm ET/PT, the seven episode series pits Anne against Tyler, each leading a team of disastrous cooks in an intense kitchen boot camp designed to vastly improve the food skills of their recruits. The contestant who makes the most impressive culinary transformation is awarded a $25,000 grand prize, in addition to delivering victory and bragging rights for their team leader.
“Worst Cooks is comical, competitive and ultimately, inspiring,” said Bob Tuschman, General Manager and Senior Vice President, Food Network. “Under Anne and Tyler's guidance, these cooking-challenged contenders transform their hilarious kitchen blunders to refined culinary techniques - and the journey is truly entertaining to watch.”
In the season premiere, Anne and Tyler are confronted with some of the worst cooks they've ever seen during an open casting call. They then chose fourteen recruits including a lunch lady, truck driver, Army veteran and special education teacher to send to boot camp, and each contestant whips up the “offending dish” that landed them in hot water. After a stomach-wrenching tasting, Anne and Tyler pick their teams and attempt to teach them to make a well-balanced meal. Two recruits are not up to the task, and are sent home. Upcoming episodes feature a game show - style battle called “Family Food,” internationally-flavored empanada and Asian street food challenges and a visit from the competitors’ loved ones. The season culminates in a finale on Sunday, February 14th at 9pm ET/PT where the most improved recruit is awarded $25,000 and bragging rights for their mentor.
To view the multimedia release go to:
http://www.multivu.com/players/English/7619231-food-network-worst-cooks-in-america/
Imagine looking outside your home window and seeing a group of deer partying in your swimming pool or, in a twist on the Goldilocks children’s story, you found a bear has broken into your home and has been tasting the food left in your refrigerator? Scenarios similar to this are the basis of a new ad campaign launched by Farmers Insurance®, one of the nation’s largest insurer groups. The company’s new, We Know From Experience, advertising campaign kicks off today with two television spots and a new interactive website that humorously convey to consumers that Farmers, over its 87 year history, has helped customers recover from some of the most unique --- yet very real --- claims.
“The amazingly unlikely events we’ll be featuring in our new campaign are based on real claims experienced by our customers,” said Mike Linton, chief marketing officer for Farmers Insurance. “Through this new campaign we hope consumers realize that we know a thing or two about insurance and that our agents are ready to help consumers understand coverage options so consumers can select the coverages they want.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7585551-farmers-insurance-we-know-from-experience/
Bahama Breeze Island Grille is kicking off Viva la ‘Rita 2016 on National Margarita Day, February 22, introducing six new handcrafted margaritas that take tequila’s exotic flavor to daring new levels of sassy and spicy goodness.
Some say that margaritas are the most popular cocktail, with Americans consuming an average of 185,000 margaritas per hour (Brown-Forman, 2008). As if going out for margaritas wasn’t an adventure already, Bahama Breeze invites guests to escape to the Islands for a brand-new Caribbean-twist on the classic cocktail, featuring six authentic island flavors. This year, to add to the Viva la ‘Rita fun, Bahama Breeze has brought Margarita Mondays to the mix. Guests can make Mondays during Viva la ‘Rita the best day of the week with $20 pitchers of all of the new margaritas. Viva la ‘Rita kicks off its first Margarita Monday celebration on National Margarita Day on Monday, February 22 and the event runs through April 10.
To view the multimedia release go to:
http://www.multivu.com/players/English/7749051-bahama-breeze-viva-la-rita/
This July 4th, America’s national Independence Day celebration kicks off our country’s 240th birthday, as A CAPITOL FOURTH on PBS welcomes back Emmy Award-winning television personality Tom Bergeron (DANCING WITH THE STARS) to host the festivities. Broadcast live on PBS from the West Lawn of the U.S. Capitol, the all-star musical extravaganza puts viewers front and center for the greatest display of fireworks anywhere in the nation. A CAPITOL FOURTH will feature performances by: legendary Grammy Award-winning singer/songwriter Smokey Robinson; platinum selling recording star and Grammy Award-winner Kenny Loggins; multi-platinum selling singer-songwriter Gavin DeGraw; Award-winning country vocalist Cassadee Pope; actress and singer Amber Riley (GLEE), who is set to star in DREAMGIRLS THE MUSICAL on London’s West End; musical prodigy and classical crossover star Jackie Evancho; Tony Award-winning Broadway and television star Sutton Foster (YOUNGER, GILMORE GIRLS); Grammy Award-winning gospel/adult contemporary superstar Yolanda Adams; and the cast of the smash hit Broadway musical ON YOUR FEET! the inspiring true story of Gloria and Emilio Estefan; with the National Symphony Orchestra under the direction of top pops conductor Jack Everly. Alisan Porter, the Season 10 winner of THE VOICE, will open the show with a special performance of the “National Anthem.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7124756-capital-concerts-pbs-a-capitol-fourth-2016/
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
While January 1 is the traditional day millions announce their New Year’s Resolutions, research shows only 8% of Americans achieve success. For the fifth year, Life Time, is aiming to help people rethink resolutions and instead make a true, internal commitment to themselves to living a healthy way of life by participating in the Commitment Day 5K Fun Run and Walk. Held at more than 40 Life Time destinations across the U.S. and Canada, Commitment Day empowers individuals, families and communities to start the year on the right foot by marking their pledge with action toward a year of better health. New for 2017, a Virtual 5K is available for anyone in North America to join in. All participants will receive a race bib and commemorative Commitment Day tee shirt. Registration, locations and pricing details are available at www.CommitmentDay.com.
Commitment Weekend kicks off on Friday, Dec. 30 and continues through Monday, Jan. 2, when Life Time will open its doors to everyone – whether a member or not. During each of the four days, Life Time’s 122 destinations will feature a variety of health and fitness experiences and activities for all ages. In addition to the 5K Fun Run and Walk on Jan. 1, people can take part in unique-to-Life Time group fitness, indoor cycle and yoga classes such as Strike, Amp Cycle and Warrior Sculpt, as well as Alpha Training. Life Time’s indoor aquatic centers, basketball courts, rock walls and tennis, racquetball and squash courts will all be open with club-specific programming to help men, women and kids make their commitment even easier by doing activities they love or trying new things that will inspire them in the coming year.
To view the multimedia release go to:
http://www.multivu.com/players/English/7991951-life-time-commitment-day-virtual-5k-fun-run-walk/
The Tory Burch Foundation today announced the launch of a global campaign, #EmbraceAmbition, to encourage women to embrace ambition. The initiative kicks off today to coincide with International Women’s Day. Inspired by Tory’s personal experience as a woman and entrepreneur, the campaign aims to address the double standard that exists around ambition, which is often seen as a great attribute in men and as a negative one in women.
A cornerstone of the campaign is a video PSA celebrating ambition, created with Laird+Partners. The PSA features celebrities and leaders from diverse industries including entertainment (Gwyneth Paltrow, Julianne Moore, Kerry Washington, Chris Pine, Reese Witherspoon), fashion (Anna Wintour), sports (Billie Jean King, Gabby Douglas, Laila Ali), business (Eric Schmidt, Sheryl Sandberg), philanthropy (Melinda Gates) and more.
To view the multimedia release go to:
https://www.multivu.com/players/English/8056451-tory-burch-foundation-embraceambition/
In celebration of National Waffle Day, Comfort Inn and Comfort Suites hotels are asking breakfast lovers to raise their voices, and their forks, to help pick a new waffle flavor to be served at complimentary breakfasts at select Comfort brand hotels.
The #WhatsYourWaffle campaign kicks off today and runs through October 12, 2017.
• Entrants can vote between a trio of tempting flavors – Birthday Cake, Sweet Caramel or Cinnamon Roll – at ComfortHotelsWaffleDay.com or on Twitter, Instagram or Facebook using the hashtags #WhatsYourWaffle and #Sweepstakes.
• Voters can enter a sweepstakes for the chance to win 500,000 Choice Privileges Points, the equivalent of approximately 30 free nights at a Comfort brand hotel.
• Participants can also showcase their culinary creativity by suggesting their own waffle flavor idea.
To view the multimedia release go to:
https://www.multivu.com/players/English/8159751-comfort-hotels-national-waffle-day/
SCORE has launched the fifth annual American Small Business Championship – a national competition celebrating the best small business owners from across the nation, made possible with funding from Sam’s Club. The open call for applications kicks off today, and will reward two small businesses from every state and the District of Columbia with an all-expenses-paid trip to a training and networking workshop, national and local publicity, and mentoring from small business experts at SCORE.
From those 102 small business honorees, three Grand Champions will each win a grand prize of $15,000. A judging panel of small business experts will select the Grand Champions based on how effectively they utilize the initial prizes to grow their business operations or revenue.
To view the multimedia release go to:
https://www.multivu.com/players/English/8087651-score-sams-club-american-small-business-championship/
A profile of Smile Train, the world’s largest cleft organization, kicks off the 22nd season of The Visionaries, an award-winning public television series, hosted by acclaimed actor Sam Waterston. The Visionaries documentary series highlights the stories of individuals and nonprofit organizations that are working to create positive social change throughout the world. Visionaries has selected Smile Train to be profiled because the organization’s impact represents a unique opportunity to explore the seldom discussed issue of “appearance” in human society.
The Visionaries series takes viewers around the world to experience the lives of extraordinary people tackling some of humanity’s toughest challenges. The series guides viewers on a journey that leads to real solutions with proven outcomes, many of which have the potential to change the world.
To view the multimedia release go to:
https://www.multivu.com/players/English/8293751-smile-train-the-visionaries-documentary-pbs-series/
Havana, the Cuban capital that is celebrating its 500th Anniversary, is getting ready to host once again the XXI Habanos Festival. The biggest international event of the world’s best tobacco, the Habano, will be held from 18 to 22 February. Enthusiasts of this unique product from all corners of the world will participate in a Festival that will see the San Cristóbal de La Habana, Hoyo de Monterrey and Trinidad brands taking centre stage.
Attendees from more than 60 countries are expected will enjoy a comprehensive programme full of activities designed to explore some aspects of the Habanos culture: tours of plantations in Vuelta Abajo*, in the Pinar del Río* region, as well as visits to the factories responsible for producing this year’s biggest launches. Other highlights include three evenings of the best live music from renowned international artists, the finest gastronomy in Cuba, Habanos tastings and a wide range of beverages from different corners of the world.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8493751-the-xxi-habanos-festival-kicks-off/
