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U.S. Transportation Secretary Ray LaHood today announced the launch of new public service announcements (PSAs) to raise awareness about the importance of choosing the right child safety seat and making sure it is installed properly. The ads, released in partnership with the Ad Council, promote car seat safety among parents of children up to age 12. Data from the Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) show an estimated 8,959 lives were saved by child restraint systems from 1975 to 2008.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55319-nhtsa-launches-new-psas-about-car-seat-recommendations-for-children
The Department of Veterans Affairs will recognize 2012 National VA Research Week April 23 – 27. This year’s theme, “Caring for Veterans Through Discovery & Collaboration,” will mark a week that celebrates the contributions of Veterans who make research possible by participating in VA research studies as well as VA investigators and collaborators.
John P. Holdren, PhD, Director of the White House Office of Science and Technology Policy and Assistant to the President, will be a featured speaker at VA’s Research Week Forum April 26. The Forum, to be held at VA Central Office in Washington D.C., is part of the Department’s annual Research Week celebration. Dr. Joel Kupersmith, Chief Research and Development Officer, will provide opening remarks and serve as Forum moderator.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52323-deka-arm-veterans-2012-va-national-research-week
The Department of Veterans Affairs will commemorate this year’s National VA Research Week from April 23 to 27. The theme, “Caring for Veterans Through Discovery & Collaboration,” will celebrate the contributions of Veterans who participate in VA research studies, as well as the accomplishments of VA investigators and their collaborators.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52324-2012-va-national-research-week-improving-veterans-lives
Kohl’s Department Stores (NYSE: KSS) announced today that in celebration of life, survival, and a “Wish for a World with Less Breast Cancer and More Birthdays,” Kohl’s threw a “One Wish” Birthday Bash at the 2012 American Cancer Society Making Strides Against Breast Cancer® walk, May 5, 2012, on Milwaukee’s lakefront. Decorated with nearly 8,000 pink cake pops, balloons and giant birthday candles, the celebration represents the company’s greater commitment to the fight against breast cancer. More than 3,000 Kohl’s associates, friends and family took part in the walk.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55012-kohl-s-one-wish-birthday-2012-making-strides-against-breast-cancer-walk
More than eight in ten (86 percent) fathers today are spending more time with their kids than their own fathers did in the previous generation, according to a new national survey conducted by the Ad Council. In advance of Father’s Day, the U.S. Department of Health and Human Services’ Administration for Children and Families, Office of Family Assistance, the National Responsible Fatherhood Clearinghouse (NRFC), Fathers Incorporated, and the Ad Council are reaching out to all fathers across the country to inspire a new commitment to responsible fatherhood.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56331-ad-council-hhs-nrfc-inspire-nationwide-commitment-responsible-fatherhood
In preparation for July 4th and the summer months when instances of food poisoning increase, the Ad Council and the U.S. Department of Agriculture’s Food Safety and Inspection Service, in partnership with the U.S. Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), are continuing their national Food Safe Families public service campaign, the first multimedia effort designed to raise awareness of the risks of foodborne illness (or food poisoning) in the home.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56338-ad-council-usda-hhs-food-safe-families-public-service-campaign
jcpenney CEO Ron Johnson gives an early look inside the latest brand Shops emerging Sept. 1 in nearly 700 stores nationwide. The Company will debut brand Shops for Liz Claiborne®, IZOD® and jcp™ – a new jcpenney exclusive brand dedicated to high-quality fashion basics. These new fall shops will add to its existing portfolio of Shops inside jcpenney, which include Levi’s®, The Original Arizona Jean Co., i jeans by Buffalo™, MNG by Mango® and Sephora®. Over the next few years, jcpenney stores will transform its sales floor into a dynamic collection of 100 Shops showcasing major apparel and home brands for every style and budget. jcpenney is on an exciting journey to build the first specialty department store of its kind by creating an unforgettable retail experience that will forever change the way America shops.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54266-jcpenney-ceo-introduces-second-wave-of-shops
As part of the ninth annual National Preparedness Month (NPM), the Department of Homeland Security’s Federal Emergency Management Agency (FEMA) and the Ad Council unveiled a new series of public service advertisements (PSAs) as part of their Ready campaign. Created pro bono by advertising agency Leo Burnett, the new PSAs emphasize the message that “you never know when the day before is the day before” by utilizing imagery of infamous natural disasters juxtaposed with comparatively idyllic imagery what it looked like the day before the destruction.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57433-fema-and-ad-council-mark-ninth-national-preparedness-month-with-new-psas
Registration for the nation’s largest cyber defense competition for high school students, CyberPatriot, closes in less than a week. More than 1,000 teams from all 50 states and Department of Defense Dependent Schools in Europe and the Pacific have already been fielded, so don’t forget to sign up your team for the ultimate cyber game of the year!
To view Multimedia News Release, go to http://www.multivu.com/mnr/57817-air-force-association-cyberpatriot-v-high-school-cyber-defense-competition
Charlotte-based Belk, Inc., the nation’s largest privately run mainline department store, has partnered with NFL quarterback Cam Newton to launch an exclusive line of men’s apparel. This exclusive collection, MADE Cam Newton, will offer fashion-forward, versatile, professional apparel options for men, and in fall 2013, will also include accessories and shoes.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58225-belk-cam-newton-made-mens-fashion/
Childhood lead poisoning is considered the most preventable environmental disease among young children, yet nearly one million children are affected. To coincide with National Lead Poisoning Prevention Week (October 21 -27), the Coalition to End Childhood Lead Poisoning, U.S. Environmental Protection Agency (EPA), U.S. Department of Housing and Urban Development (HUD), and the Ad Council are encouraging all families to get their children (ages 0-6) and homes (built before 1978) tested for lead poisoning. To extend this critical health message to caregivers, parents and pregnant women, they redistributed their national Lead Poisoning Prevention public service advertising (PSAs) nationwide.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58497-epa-hud-and-coalition-educates-families-about-childhood-lead-testing
