Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
In a grand launch event at Ferrari World Abu Dhabi, Miral unveiled the new identity for the Yas Island destination. Designed to reflect the destination’s ethos, the new brand identity is a vibrant representation of an Emirati-bred, world-class destination that is home to a multitude of leisure, cultural, social, and business attractions suited for all audiences.
HE Mohamed Khalifa Al Mubarak, Chairman of Miral, commented: “Through its efforts to develop a world-class leisure and entertainment destination, Miral is playing a key role in supporting the efforts of the Abu Dhabi Vision. Tourism is a significant pillar of the Emirate’s growth and development plans, and the evolution of the Yas Island brand is a natural next step as the destination itself continues to evolve. The way in which Yas Island is being developed ensures that it will continue to be a major proof point for Abu Dhabi as a truly global destination.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7936651-miral-unveils-new-identity-for-yas-island/
Seattle – The EMP Museum board of directors announced today that EMP is now the Museum of Pop Culture – MoPOP. The name MoPOP better reflects the museum’s vision for curating, exploring, and supporting creative works that shape and inspire our lives across many aspects of our culture. The museum will launch the new name on November 19, 2016 with a celebration that is free and open to the public.
“MoPOP reflects who we are today and the future of the museum,” said Patty Isacson Sabee, CEO and director of MoPOP. “Pop culture is a platform that resonates with audiences in a powerful way. And at MoPOP we provide avenues through our exhibits and programs for people to explore, learn, create, and celebrate pop culture in all of its diversity.” Founded by Paul G. Allen and opened in 2000, the non-profit museum has organized more than 57 exhibitions, 20 of which have traveled in the U.S. and internationally. The Frank O. Gehry-designed building hosts more than 100 arts and cultural events annually.
To view the multimedia release go to:
http://www.multivu.com/players/English/7967751-emp-museum-of-pop-culture-rebranding/
Opening today, AVATAR fans in Taiwan will be the first to experience the new, interactive exhibition, AVATAR: Discover Pandora, inspired by James Cameron’s blockbuster film. Together with Lightstorm Entertainment and Twentieth Century Fox Location Based Entertainment, GES partnered with Beast Kingdom Co., Ltd. to bring AVATAR: Discover Pandora to Taiwan for its global premiere at Shin Kong Mitsukoshi, Xinyi Place A11 6F, Xinyi Theatre in Taipei for a three-month showcase.
“The premiere of the exhibition marks the culmination of more than two years of work to bring James Cameron’s vision of Pandora to audiences around the world and we are thrilled to make Taiwan the first stop of the exhibition’s five-year global tour,” said Eddie Newquist, chief creative officer and EVP at GES. “GES is proud to lead the creative efforts of the artists, engineers, designers and craftsmen who infused the entire exhibition with the artistry, innovation and quality of James Cameron’s AVATAR.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7893651-ges-avatar-discover-pandora-exhibition-taiwan/
Last night, Las Vegas’ most buzzed-about new production MAGIC MIKE LIVE celebrated its opening night at Hard Rock Hotel & Casino with a star-studded performance in its custom designed showroom, Club Domina. The show, based on the hit films Magic Mike and Magic Mike XXL and conceived and co-directed by Channing Tatum, brought audiences to its feet on the first night of its open-ended run in Las Vegas.
Following the show, the cast and creative team returned to the stage for an encore performance of Fatman Scoop’s “Be Faithful,” joined by the show’s co-director and producer Channing Tatum and wife, Jenna Dewan-Tatum. Tatum then shared a few words with the packed venue, thanking the crowd and friends and family in attendance for joining the cast and creative team for their highly-anticipated opening night performance.
To view the multimedia release go to:
https://www.multivu.com/players/English/8083451-magic-mike-live-las-vegas/
A global business-to-business marketing services powerhouse officially emerges. Through a combination of deep vertical knowledge, trusted audiences of millions of professional users in high-growth markets and innovative marketing engagement, marketing services, a part of the Informa Business intelligence division, helps marketers build programs that connect customers with the right information, at the right time.
To view the multimedia release go to:
https://www.multivu.com/players/English/8099351-informa-b2b-marketing-services/
After more than 40 years, Red Baron® pizza’s iconic male brand character, the Red Baron, is stepping aside to make way for the Baroness, an authentic and relatable new character created to appeal to one of the brand’s most important audiences - moms.
The Baroness will debut in a new 30-second spot called “War Stories” airing online today. Inspired by real stories moms share with each other every day, “War Stories” features the Baroness and seasoned, influential mom Kristin Hensley exchanging the humorous and sometimes gross realities of parenting. The spot ends with the Baroness rewarding Kristin’s small victories.
To view the multimedia release go to:
https://www.multivu.com/players/English/8104451-red-baron-pizza-baroness-wing-mom/
Today marks the launch of Informa Engage, a high quality, international B2B marketing services business that connects buyers and sellers in specialist niche markets worldwide.
Informa Engage is part of Informa, the international Business Intelligence, Exhibitions, Events and Academic Publishing Group, and builds on the Penton Marketing Services business acquired as part of Informa’s combination with Penton Information Services in 2016.
Informa Engage offers unrivalled specialist audiences, deep knowledge of vertical markets, sophisticated data and content marketing expertise, and quality marketing services execution in turnkey packages. This enables marketers to connect effectively with customers, as they move from discovering a business need to identifying a solution, selecting a provider and making a purchase, using the right content at the right time in the buyer’s decision making process.
To view the multimedia release go to:
https://www.multivu.com/players/English/8169651-informa-engage-launches/
A speaker for student or adult audiences, Joan Marie Galat delivers talks (in person or via
Skype) based on her award-winning books. She promotes literacy, science, dark skies, and
environmental appreciation. Joan encourages writers with talks on publishing and motivates
with keynotes based on her book: Give Yourself a Pep Talk. Find out more at www.moondotmedia.com Non-fiction/business/teaching/parents
Epson, the number-one selling projector brand worldwide, today announced LightScene™ – a new category of accent lighting laser projectors for digital art and signage. LightScene is designed to simultaneously illuminate and project dynamic content on virtually any surface or material to engage audiences and provide an immersive experience for commercial signage applications in markets such as retail, hospitality, showrooms and museums. LightScene and other Epson laser projectors will be on display at Digital Signage Expo (DSE) 2018 in Las Vegas from March 28-29 at the Epson booth, #2336.
To view the multimedia release go to:
https://www.multivu.com/players/English/7820757-epson-lightscene-laser-projection-digital-art-design-signage/
