Leading Scotch Whisky brand LABEL 5 reveals an exclusive partnership with bartenders around the world who have created innovative and tasty cocktails with LABEL 5 Classic Black. In addition to this digital campaign called “WHISKY CONFIDENTIAL”, LABEL 5 announces being partner of the IBA’s World Cocktail Championships for 2015.
With its videos, LABEL 5 invites its consumers to enter into private and trendy bars to get exclusive cocktail recipes imagined by the bartenders.
Reflecting the latest whisky-based cocktails trends in Shanghai, New York and London, LABEL 5 stays true to its international and contemporary positioning while offering a new experience that enhances the smoothness and balanced character of its core reference LABEL 5 Classic Black.
To view the multimedia release go to:
http://www.multivu.com/players/English/7655951-label5-whisky-confidential-campaign/
Leading Scotch Whisky brand LABEL 5 reveals an exclusive partnership with bartenders around the world who have created innovative and tasty cocktails with LABEL 5 Classic Black. In addition to this digital campaign called “WHISKY CONFIDENTIAL”, LABEL 5 announces being partner of the IBA’s World Cocktail Championships for 2015.
With its videos, LABEL 5 invites its consumers to enter into private and trendy bars to get exclusive cocktail recipes imagined by the bartenders.
Reflecting the latest whisky-based cocktails trends in Shanghai, New York and London, LABEL 5 stays true to its international and contemporary positioning while offering a new experience that enhances the smoothness and balanced character of its core reference LABEL 5 Classic Black.
To view the multimedia release go to:
http://www.multivu.com/players/English/7655951-label5-whisky-confidential-campaign/
The holidays have a way of bringing everyone together, but sometimes this invites a mixed bag of characters. Thankfully, Chex’s Go-To Guide For Holiday Party Magic is this season’s resource for creating an unforgettable experience, no matter whoever happens to knock on your door. More information visit: chex.com/ideas/go-to-guide-for-holiday-party-magic
With the help of Food Network personalities Alie & Georgia, along with Ali Ebright of Gimme Some Oven and Courtney Whitmore of Pizzazzerie, Chex has created three new holiday party themes complete with homemade Chex mix recipes, cocktails, and free printables to make sure your party pops!
To view the multimedia release go to:
http://www.multivu.com/players/English/7688251-general-mills-chex-mix-holiday-guide/
The period between Christmas and New Year’s typically has one of the highest rates of impaired driving fatalities, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). In an effort to reduce drunk and buzzed driving related incidents during the holidays, NHTSA, the Ad Council and the Television Bureau of Advertising (TVB) launched their 12th annual “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.”
Project Roadblock was created in 2004 in support of NHTSA and the Ad Council’s Buzzed Driving Prevention public service advertising (PSA) campaign. To date, broadcast TV stations across the nation have donated more than $40 million in media to support this effort. The partnership aims to unite local television stations in creating a nationwide advertising roadblock by airing Project Roadblock PSAs (Public Service Announcements) between December 26 and December 31. Local broadcast stations voluntarily participate in the campaign by donating on-air, online and mobile time and space with a special push at 10 p.m. local time on New Year’s Eve. In addition, TV stations will be reaching out to their communities on social media to share social graphics and messaging to further reach audiences.
“Drunk driving remains a serious threat on our roads and claims more than 10,000 lives a year,” said NHTSA Administrator Mark Rosekind. ”Local broadcast television is an effective tool in reaching consumers, and we thank the TVB, all the stations, and the Ad Council for their ongoing support of drunk driving prevention, especially during the holiday season.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7701751-ad-council-nhtsa-buzzed-driving-psa/
El período entre las Navidades y el Año Nuevo suele tener uno de los mayores índices de muertes causadas por conductores con las capacidades disminuidas por estar ebrios, según la Administración Nacional de Seguridad del Tráfico en las Carreteras (NHTSA) del Departamento de Transporte de los Estados Unidos. En un esfuerzo por reducir los incidentes causados por conductores ebrios durante los días festivos, la NHTSA, el Ad Council y el Television Bureau of Advertising (TVB) lanzaron hoy su 12º campaña anual "Project Roadblock: Local TV Puts the Brakes on Drunk Driving" (Proyecto Barricada: la televisión local frena a los conductores ebrios).
Project Roadblock se creó en 2004 para apoyar la campaña de anuncios de servicio público (PSA) Buzzed Driving Prevention (Prevención Contra Manejar Entonado) de la NHTSA y el Ad Council. Hasta la fecha, las estaciones de televisión abierta de todo el país han donado más de $40 millones en medios para apoyar este esfuerzo. La asociación tiene el propósito de unir a las estaciones de televisión locales en la creación de una barricada publicitaria nacional transmitiendo PSA (Anuncios de Servicio Público) de Project Roadblock entre el 26 de diciembre y el 31 de diciembre. Las estaciones de televisión locales participan voluntariamente en la campaña donando tiempo y espacio en el aire, en línea y móvil, con un énfasis especial a las 10 p.m., hora local, la víspera de Año Nuevo. Además, las estaciones de televisión contactarán a sus comunidades en los medios sociales para compartir gráficas sociales y mensajes para llegar aún más a las audiencias.
To view the multimedia release go to:
http://www.multivu.com/players/Spanish/7701752-ad-council-nhtsa-manejar-achispado/
Water has played an important role in the Stella Artois brewing heritage for more than 600 years, and is an essential ingredient in the Stella Artois that is brewed today. Yet 663 million people lack access to clean water – a global crisis that disproportionately affects women, who spend millions of hours a day collecting it. Stella Artois has again partnered with Water.org to drive awareness of the global water crisis, and calls on consumers to help leave a legacy as the generation that ends this crisis, once and for all.
The “Buy a Lady a Drink” campaign was first launched in 2015 to utilize Stella Artois’ global footprint to help positively impact this important issue. Last year the campaign focused on women’s long journeys for clean water. This year, the campaign showcases the positive impact that access to clean water can have, while inspiring consumers to leave a positive mark on the world.
“I’ve seen how the lives of women and their families can change when they get access to clean water,” said Water.org Co-Founder Matt Damon. “Access to water is access to education, access to work, access to the kind of future we want for all humankind. Thanks to our partnership with Stella Artois, this year’s ‘Buy a Lady a Drink’ campaign helps us tell this story – and gives consumers the chance to help us change it.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7733451-stella-artois-partners-with-water-org/
The Budweiser Clydesdales have added another iconic background to their portfolio of classic images; the Las Vegas Strip. The famous Budweiser Clydesdales made their grand entrance with a trot down the Las Vegas Strip while cheering fans and excited onlookers watched the majestic horses make their way to Beer Park, located at Paris Las Vegas.
“Las Vegas provides an exciting and engaging fan experience for all major sporting events,” said Cathy Tull, senior vice president of marketing for the Las Vegas Convention and Visitors Authority. “Only in Las Vegas can you kick off Big Game weekend with the Clydesdales.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7750651-lvcva-las-vegas-budweiser-clydesdales/
The Martell House unveiled yesterday a new electrifying limited edition: La French Touch by Martell, at the famous Wellington Private Members Club, London, in presence of Etienne de Crécy, pioneer and emblematic figure of the House music cult movement and creator of the limited edition.
To view the Multimedia News Release, go to http://www.multivu.com/players/uk/7757351-martell-la-french-touch-etienne-de-crecy/
Bahama Breeze Island Grille is kicking off Viva la ‘Rita 2016 on National Margarita Day, February 22, introducing six new handcrafted margaritas that take tequila’s exotic flavor to daring new levels of sassy and spicy goodness.
Some say that margaritas are the most popular cocktail, with Americans consuming an average of 185,000 margaritas per hour (Brown-Forman, 2008). As if going out for margaritas wasn’t an adventure already, Bahama Breeze invites guests to escape to the Islands for a brand-new Caribbean-twist on the classic cocktail, featuring six authentic island flavors. This year, to add to the Viva la ‘Rita fun, Bahama Breeze has brought Margarita Mondays to the mix. Guests can make Mondays during Viva la ‘Rita the best day of the week with $20 pitchers of all of the new margaritas. Viva la ‘Rita kicks off its first Margarita Monday celebration on National Margarita Day on Monday, February 22 and the event runs through April 10.
To view the multimedia release go to:
http://www.multivu.com/players/English/7749051-bahama-breeze-viva-la-rita/
Stratosphere Casino, Hotel & Tower is taking Vegas back by offering a wealth of fun at a great value to the everyman and everywoman. Instead of waiting in line to buy privileges, everyone at Stratosphere can have an incredible time as soon as they step through the door. With unbeatable happy hours at bars and lounges throughout the property, live music without cover charge and free parking, affordable entertainment is available to all.
“People come to Vegas to escape and have a fun time,” said Paul Hobson, general manager of Stratosphere Casino, Hotel & Tower. “No matter who you are, every guest at Stratosphere can have an incredible experience at an undeniable value.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7774551-stratosphere-take-vegas-back/
In honor of the 40th Anniversary of the Judgment of Paris this May, Stag’s Leap Wine Cellars will release the 2013 vintage of its iconic S.L.V. Estate Cabernet Sauvignon with a commemorative label replicating the original 1973 S.L.V. Cabernet Sauvignon which took top honors among the red wines at the 1976 Paris Tasting.
Triumphing over two first-growth and other renowned wines of Bordeaux, the 1973 S.L.V. Cabernet Sauvignon brought international recognition to Stag’s Leap Wine Cellars, Napa Valley and the American wine industry as a whole. To mark the historic event, the commemorative 2013 S.L.V. Cabernet Sauvignon carries a small gold band saying “40th Anniversary Vintage,” and releases at the winery May 1, 2016.
“The surprise win in 1976 by Stag’s Leap Wine Cellars – and Chateau Montelena Winery with their Chardonnay – truly changed the course of history,” said Ted Baseler, President and CEO of Ste. Michelle Wine Estates and Stag’s Leap Wine Cellars. “What the Judgment of Paris did was give credibility. It was a trigger event that gave validity to the quality of American wines. It set a high benchmark and legacy for the winery, and one that we work every day to respect and take to new heights.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7409456-stag-s-leap-40th-anniversary-judgment-of-paris/
Universally everyone loves getting gifts. There are a few people who may say otherwise, but really, who are they kidding? Buying a perfect gift can be tricky and its gets more difficult when it comes to men! No matter how simple they may seem, their specifications can put any modern day fashionista to shame. So if you’re planning to get him something generic like a tie or cufflinks, think again.
While getting it right can be hard, the easiest way to figure out what to gift a man is to figure what NOT to get him. We’ve got two of the classiest women, Chitrangada Singh and Shibani Dandekar trying to solve the old age dilemma and list down some options that definitely don’t work. Let’s hear it straight from the ladies!
To view the multimedia release go to:
http://www.multivu.com/players/uk/7780651-the-ideal-gift-for-men/
