An improving economy coupled with a severe drought that caused increased feed costs for large birds generated a 4.8 percent surge in the 2012 PNC Christmas Price Index®, the whimsical economic analysis by PNC Wealth Management based on the gifts in the holiday classic, “The Twelve Days of Christmas.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/42897-pnc-christmas-price-index
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New entertainment integrations and social media initiatives move the “ugly truth” campaign into a new phase this month, further seeding important tobacco-related facts and messages with teens and young adults. The latest advertising campaign from truth – the nation’s largest youth smoking prevention campaign – features its first television ads since 2010, and a host of marketing and digital tools to educate and connect with teens and young people through a range of digital media initiatives and entertainment integrations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62254-truth-campaign-gets-uglier-entertainment-integrations-expand-conversation
Blu® Homes, Inc. (“Blu”), the leading builder of beautiful, precision-engineered, green prefab homes, announced today that Woody Bell has been named senior vice president of operations. In his new role, Bell will oversee manufacturing at Blu’s Vallejo, California factory, a state-of-the-art 250,000 square-foot facility located in a former naval shipyard.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/53070-blu-homes-welcomes-woody-bell-as-senior-vice-president-of-operations
Child restraint manufacturers continue to roll out new booster seats that do a good job of improving the way an adult safety belt fits a typical booster-age child. This year, 19 of 31 new models evaluated by the Insurance Institute for Highway Safety earn the top rating of BEST BET, and one model is a GOOD BET.
The Institute began rating boosters five years ago because research indicated that most seats weren’t doing a good job of fitting safety belts correctly and consistently on children in a variety of vehicles. Boosters earn a rating of BEST BET, GOOD BET, Check Fit or Not Recommended, based on a protocol that involves measuring how three-point lap and shoulder belts fit a child-size test dummy seated in the booster on a stationary test fixture under four conditions that span the range of safety belt configurations in passenger vehicles. The evaluations focus on safety belt fit and don’t involve crash tests.
In response to the devastation wrought by Typhoon Haiyan in the Philippines, the Ad Council joined the Administrator of the U.S. Agency for International Development (USAID), Dr. Rajiv Shah, and the Center for International Disaster Information (CIDI) to launch a series of television, radio, print and Web public service advertisements (PSAs) encouraging Americans to make financial contributions to disaster relief efforts. The PSAs direct audiences to visit PhilippinesRelief.AdCouncil.org, where they can contribute to support the short and long-term recovery operations, providing supplies and services to those affected by the typhoon.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64502-ad-council-usaid-cidi-encourage-support-typhoon-relief-philippines
Less than a year into a new Insurance Institute for Highway Safety ratings program for front crash prevention, auto manufacturers are making strides in adopting the most beneficial systems with automatic braking capabilities and are offering the features on a wider variety of models. Twenty-one of 24 cars and SUVs, all 2014 models unless noted, earn an advanced or higher rating in the latest round of IIHS evaluations.
“We are all a heartbeat away from needing emergency care” is one of key messages of the Saving Millions campaign of the American College of Emergency Physicians (ACEP), highlighting the incredible value of emergency medicine to every community and the efficiency and economic benefits of medical care provided in the nation’s emergency departments. http://www.acep.org/savingmillions.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7253451-american-college-of-emergency-physicians-saving-millions-campaign/
Professional Photographers of America (PPA) will launch its international Super 1 Day photo workshops on Monday, October 6. For two weeks, professional and aspiring professional photographers from around the world may participate in one-day intensive training workshops. The event runs through October 20 in over 100 cities throughout the U.S., Canada, Korea and Australia and is open to both PPA members and non-members.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7319451-professional-photographers-of-america-ppa-super-1-day-photo-workshop/
Evidence from the Childhood Cancer Survivor Study suggests that changes in childhood cancer treatment have reduced deaths from the late effects of cancer treatment and extended the lives of childhood cancer survivors. St. Jude Children’s Research Hospital investigators led the research, which will be presented today at the plenary session of the 2015 annual meeting of the American Society of Clinical Oncology (ASCO).
The study is one of four being featured at the plenary session press briefing, which highlights research that ASCO deems as having the highest scientific merit and greatest potential to affect patient care.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7532851-st-jude-cancer-research/
In a groundbreaking effort to empower teens to speak up when they see bullying, the Ad Council and an unprecedented coalition of media, corporate and non-profit partners are launching I Am A Witness, a digital-focused campaign featuring a new eye emoji supported by the Unicode Standard, and is now available on iPhones running iOS 9.1. The emoji will also be featured in the I Am A Witness app, available on the App Store and on Google Play, which offers a downloadable keyboard developed pro bono by Snaps. The emoji, shaped like a speech bubble with an eye in the center, enables teens to take a stand against bullying and show support for someone who is being bullied. The campaign launch coincides with Bullying Prevention Month.
The I Am A Witness campaign was developed pro bono by Goodby Silverstein & Partners in collaboration with Adobe, Apple, Facebook, Google, YouTube, Johnson & Johnson and Twitter. Each partner will be providing significant exposure and customized content on their platforms. The campaign also includes activations on platforms including BuzzFeed, Instagram, Kik, Pandora, Snapchat, Tumblr, Vevo, We Heart It and Whisper. Additionally, non-profit partners have offered their expertise and resources, including The Bully Project, GLSEN, PACER’s National Bullying Prevention Center and The Trevor Project.
To view the multimedia release go to:
http://www.multivu.com/players/English/7658451-ad-council-anti-bullying-campaign/
