Today, Truvia™ natural sweetener, the great–tasting, zero-calorie sweetener made with rebiana, the best-tasting part of the stevia leaf, unveiled a new multi-million dollar print, television, digital and social media advertising campaign. As the leading natural zero-calorie sweetener and the third largest brand in the U.S. sugar substitute category, Truvia™ natural sweetener introduces the new “Sweetness Stories” campaign that builds on the success of the introduction that launched Truvia™ sweetener.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/truvia/46499/
The season’s change is the perfect time to “renest” and fall in love with your home again. Along with Levolor®, HGTV Contractor and Designer Chip Wade demonstrates insider tips to achieve designer style and update any home décor in just one weekend. A lack of confidence can often keep DIY enthusiasts stuck in a style rut, even when shopping for items that easily freshen up a space, such as window treatments. To help homeowners “décor it themselves,” Levolor and Lowe’s have teamed up to offer Levolor Custom Size Now® blinds and shades that can be cut to size for free at Lowe’s in just minutes, offering perfectly sized blinds and shades the same day they shop. Watch and read on for Chip’s inspiring, yet simple, transformation tips that can help you see your space in a whole new light.
To view Multimedia News Release, go to http://www.multivu.com/players/English/45516-Levolor-Custom-Size-Now/
Natural disasters can have a devastating effect on you, your home and your property. The risk of fire, especially fire associated with lightning, is often overlooked and underrated as a potential threat. Even the most safety-conscious homeowner may not have considered this risk that affects thousands of homeowners each year. Lightning associated with thunderstorms and sometimes hurricanes can pose a variety of fire hazards. The massive power of lightning’s electrical charge and intense heat can induce destructive power surges through home circuitry, burn holes in CSST gas piping, explode brick and roofing materials, and ignite house fires.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lightningsafetyalliance/46346/
Anvil Knitwear, a leading manufacturer of sustainable apparel, premiered a digital short at Farm Aid 25: Growing Hope for America Concert at Miller Park in Milwaukee on October 2, as part of its sponsorship of the event. The thought provoking video educates consumers about the impact of pesticide use on the environment and farmers and encourages consumers to support organic farmers.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/anvilknitwear/46479/
Sprout, the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers, will premiere Driver Dan’s Story Train exclusively in the U.S. on Monday, November 1 at 6:30 p.m. ET with the voice of Pat Monahan, lead singer for the multiplatinum band Train, as lead character Driver Dan.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sprout/42014/
Social media is changing the way people find jobs, but according to the latest Emerging Workforce® Study by SFN Group, most companies are out of step. In fact, less than one-fourth have a formal social media strategy in place, and of those, only one-third say they’ve had success.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sfngroup/46057/
CEO confidence was up slightly in the third quarter, noting a slowing economic growth pace, but no evidence of a double dip recession, according to the Vistage CEO Confidence Index 3rd quarter results. Despite widespread recognition of the recent economic slowdown, CEOs were more confident in their firm’s ability to increase their revenues and profits in the year ahead. Yet, virtually every CEO (92%) expects rising employee health care costs, and 57% of all CEOs expect those cost increases to be more than 10%. Two-thirds of all CEOs said that without the extension of the Bush tax cuts their businesses would be harmed, and nearly half (46%) reported continued unfavorable credit market conditions. In response to a question about the upcoming elections, 62% of CEOs believe the Republicans will control the U.S. House of Representatives in January 2011.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/vistage/44998/
The Alzheimer’s Foundation of America (AFA) will host an inaugural “Together for Care” telethon on December 4, marking the major focus of a comprehensive campaign by AFA to rally the nation to address this escalating health crisis and prepare to care for the projected surge in the number of Americans with Alzheimer’s disease in addition to the millions of families currently affected by it.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/alzheimers-foundation-of-america/46456/
Bacardi Limited, the largest privately held spirits company in the world, today announced the initial phase of its US$250 million dollar investment in Scotch whisky production has been completed. This investment is to meet growing demand for the premium portfolio of Dewar’s Scotch whiskies, which are among the top-selling, favorite and most awarded Scotches in the world.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bacardi/46020/
Close-Up TV News recognizes the Orthopaedic & Spine Institute for its remarkable commitment to quality care, providing relief to thousands of patients.
Spine surgery has advanced significantly over the past decade, allowing for more reliable outcomes, less surgical morbidity and quicker recovery. Dr Steven Cyr of the Orthopaedic & Spine Institute in San Antonio (http://www.saspine.com) offers some of the country’s most advanced training, compassionate care and individualized treatment options to help eliminate back and neck pain and improve his patients’ quality of life.
To view MultiMedia News Release, go to http://multivu.prnewswire.com/mnr/closeuptvnews/46410/
With budgeting becoming a greater concern over the past few years, Kmart and Sears have made their interest-free layaway a greater focal-point for their customers. To encourage shoppers to take advantage of this incredibly relevant shopping solution, the mass retailers are again declaring National Layaway Week Oct. 4 through Oct. 8, 2010.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sears-kmart/46532/
Anthem Blue Cross and the California Governor’s Council on Physical Fitness and Sports have launched the fifth annual Anthem Blue Cross Live Like a Champion Tour, a California-based statewide traveling community outreach campaign that encourages children to become physically active and empowers them to make healthy lifestyle choices now and in the future. The tour features interactive sports-themed activities, and will visit communities through the end of the calendar year.
To view Multimedia News Release, go to http://multivu.prnewaire.com/mnr/anthem/46131/
