The American Lung Association has released an edgy public service advertising (PSA) campaign featuring provocative television, online and out-of-home components to encourage people to download the charity’s new State of the Air® smartphone application, a valuable resource for people living with lung disease like asthma and chronic obstructive pulmonary disease (COPD), people with heart disease or diabetes, as well as older adults and children. This is the first time that a charity has included an app download as the call to action in a nationally distributed PSA.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55128-american-lung-association-breathe-smarter-psa-air-quality-smartphone-app
Mimi’s Cafe® is celebrating the “lift off” of “Mimi’s for Miracles,” a month-long national awareness and fundraising campaign benefitting Children’s Miracle Network Hospitals. And Friday, July 6, on Mimi’s Muffins for Miracles Day, guests can enjoy a FREE Strawberry Shortcake muffin, Mimi’s newest creation, with a donation and any purchase at Mimi’s Cafe restaurants.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57022-mimi-s-cafe-muffins-for-miracles-children-s-miracle-network-hospitals
Gerber Products Company, part of the Nestlé family, announced today the launch of the Gerber Generation Photo Search III on its Facebook page https://www.facebook.com/Gerber. Starting today, parents of children up to 48 months of age are encouraged to upload their favorite photo of their children for a chance to win the search grand prize – a $50,000 cash prize and the opportunity to star in an upcoming advertisement for Gerber. Photo entries are being accepted through Aug. 26.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57102-gerber-generation-facebook-photo-search-for-next-advertising-star
Walmart today announced the results of the “Walmart Class of 2012 Back-to-School Survey,” which revealed that 76 percent of moms with children in kindergarten to 12th grade consider back-to-school a time for a fresh start over Jan. 1 – in fact, nine out of ten moms make back-to-school “resolutions” in preparation for the year ahead. With 78 percent of moms planning to get organized this new school year, Walmart today launched Classrooms by Walmart, an online compilation of thousands of classroom supply lists representing schools in all 50 states plus Washington, D.C., making it easier for moms to get their back-to-school supplies online and in Walmart stores.
To view Multimedia News Release, go to https://www.multivu.com/mnr/57202-walmart-back-to-school-survey-online-supply-list-classrooms-moms
Captain Underpants and the Terrifying Return of Tippy Tinkletrousers Trailer
Tra-la-laaa! Captain Underpants is back in an all-new epic adventure from Dav Pilkey!
http://www.pilkey.com and http://www.scholastic.com/captainunderpants children/comedy
With one third of American children overweight and 75 percent not getting enough daily exercise, Henkel, the company behind some of the nation’s leading brands, including Dial®, Purex®, Right Guard® and Soft Scrub®, is actively addressing this urgent health and fitness crisis facing our nation’s youth. In cooperation with Alliance for a Healthier Generation (AHG), Henkel today announced the launch of its annual Henkel Helps Get Kids Fit program in an effort to make a change and improve the quality of life of an entire generation. With schools facing budget cuts and limited resources across the country, the Henkel Helps Get Kids Fit program will award one deserving school with $25,000 to be used toward equipment and services to enhance their students’ health and fitness education.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57305-henkel-helps-get-kids-fit-alliance-for-a-healthier-generation
According to a survey released by the Ad Council today less than half (44%) of parents in the U.S. report that their child brushes their teeth twice a day or more. In time for back-to-school season, the Ad Council is joining The Partnership for Healthy Mouths, Healthy Lives, a coalition of more than 35 leading dental health organizations, to debut Kids’ Healthy Mouths, their first joint national multimedia public service campaign designed to teach parents and caregivers, as well as children, about the importance of oral health and the simple ways in which they can help prevent oral disease. The English and Spanish-language public service ads are being distributed to media outlets nationwide today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57426-ad-council-kids-healthy-mouths-2min2x-oral-health
Golfers have a great excuse to tee it up on Labor Day weekend (Aug. 31 – Sept. 3) as thousands of golf facilities will host Patriot Golf Day® events. They will collect donations for Folds of Honor Foundation, a non-profit organization providing educational scholarships to families of service men and women disabled or killed in service to their country. Patriot Golf Day is supported by The PGA of America and the United States Golf Association.
“Our military families make great sacrifices for our nation, and their children’s dreams of an education should not go unrealized,” said President Bush. “This Labor Day weekend, I ask you to join thousands of golfers across the country in supporting Patriot Golf Day.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56692-patriot-golf-day-golfers-support-military-families-on-labor-day-weekend
A growing number of smartphone and tablet users are turning to Verizon Wireless to get the most out of their wireless devices. Overall attendance at the company’s increasingly popular Wireless Workshops has more than doubled in 2012 and is expected to grow as summer ends with children going back to school and parents making time to brush up on their own smartphone and tablet skills. Verizon Wireless Workshops are free of charge and available online and in most Verizon Wireless Communications Stores. Customers can visit www.verizonwireless.com/workshops to search for a list of topics and schedules at participating stores in their area as well as information about online sessions.
To view Multimedia News Release, go to http://www.multivu.com/mnr/45075-verizon-wireless-workshops-customize-your-wireless-experience
McDonald’s USA today announced the 2012 McDonald’s Inspiration Celebration Gospel Tour, a free summer concert series that featured multi-award winning gospel artist Fred Hammond, raised more than $46,000 this year to support local Ronald McDonald House Charities (RMHC) Chapters and the Charity’s important mission of helping improve the health and well being of children and families.
Currently in its sixth year, McDonald’s pioneered the annual gospel tour as a way to bring positive, uplifting messages and entertainment to communities nationwide and emphasize the importance of giving back. With Hammond as the 2012 headliner, the free, nine-city tour also featured contemporary and urban gospel artists Byron Cage, 21:03, Canton Jones, J Moss, Myron Butler and VaShawn Mitchell, in select cities.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57816-mcdonalds-rmhc-inspiration-celebration-gospel-tour-fred-hammond
It was January 2012, Isaac dribbled the ball; shot it through the hoop, swish! This was a simple moment the 15-year-old athlete who once participated in cross country, soccer and basketball, thought he’d never experience again. Ten months earlier, Isaac was diagnosed with a brain tumor. He became a patient at St. Jude Children’s Research Hospital® and through extensive treatment and care, his cancer is in remission and he is able to play the sports he loves.
Chili’s® Grill & Bar is helping St. Jude patients like Isaac enjoy their own special, everyday moments through the brand’s ninth annual Create-A-Pepper to Fight Childhood Cancer campaign. Participating Chili’s restaurants nationwide and in Puerto Rico are joining in the fight against childhood cancer and other life-threatening diseases. September is National Childhood Cancer Awareness month and through Sept. 26, Chili’s guests can help the cause by donating at their local restaurants and online.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57540-chili-s-create-a-pepper-for-st-jude
Bud Feldkamp and Malcolm Smith protest mini bike ban. Malcolm Smith sold 2 KTM 65's and a Can Am Child's Quad in defiance of the Ban on Mini Bikes and Quads designed for children under 12 years of age effective February 10, 2009. Troy Lee, Jeff Ward and Bud Feldkamp purchased the vehicles in protest of the Consumer Product Safety Commission's position. Interviews with concerned Parents and Kids.
