The Hangzhou Tourism Commission (HTC) announces the official launch of a social media campaign called, Global Tour 2015, which will send one U.S. and one Chinese family, along with a media “Storyteller,” on a free 30-day trip around the globe from July 24th through August 22nd.
The campaign was created to promote U.S. travel to a destination emerging on the global stage: Hangzhou, China, known for its beauty, perfect blend of traditional and modern Chinese experiences, and has become China’s top launch pad for tech start-ups, including home of e-commerce giant, Alibaba.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7536951-hangzhou-tourism-global-tour-2015/
Avon Products, Inc. (NYSE: AVP) today announced the launch of Beauty for a Purpose, a new global brand statement focused on the company’s commitment to empowering Avon Representatives and women around the world through beauty and financial independence.
Beauty for a Purpose provides a framework for the company to champion three defining areas: Avon’s beauty products of demonstrable quality and value; Avon’s earning opportunity, which allows millions of women around the world to build self-reliance and a better life for themselves and their families; and the network effect of empowered women empowering others.
The new branding effort will be powered through ongoing multi-channel communications campaigns designed to tell the whole Avon story to consumers and Representatives. The campaigns will be supported through paid media, and will also leverage the company’s digital and print channels as story-telling platforms. Central to the strategy is the launch of a new brand publishing site, BeautyforaPurpose.com, which includes a digital gallery featuring Avon Representatives around the world who have uploaded their photos to social media using #BeautyforaPurpose.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7546151-avon-beauty-for-a-purpose/
Today, the Ad Council and national nonprofit Futures Without Violence launched a national public service campaign called #TeachEarly highlighting the pivotal role that men play in preventing domestic and sexual violence. The campaign launch coincides with the release of the Ad Council Domestic Violence Prevention Continuous Tracking Study, which was funded by the Robert Wood Johnson Foundation. Of the men surveyed, 89 percent agreed that it’s important for men to talk to boys about violence against women and girls, while only 37 percent reported speaking to a boy they know about violence against women in the past six months. The campaign encourages men to recognize this dissonance between their beliefs and actions, and teach boys to respect women with the same enthusiasm and dedication in which they teach them other things.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7482751-ad-council-domestic-violence/
Today, Colgate-Palmolive, in partnership with the Hispanic Dental Association (HDA), kicked off its annual Oral Health Month campaign with a special launch event at Los Angeles’s Plaza Mexico. To help raise awareness about the importance of a healthy smile, the Colgate Bright Smiles, Bright Futures® mobile dental van was on-site to provide bilingual learning materials and free dental screenings to children. Families in attendance also enjoyed a mariachi flash mob, live music and giveaways from local radio station, Univision 1020 AM.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7531451-colgate-oral-health-month/
Flying takes a heavy toll on Americans’ performance: according to results released today from a 1Above survey conducted online in May by Harris Poll among over 2,000 U.S. adults, 81% of U.S. fliers (Americans who’ve ever flown) whose most recent flight was an hour or longer say they need one full day or more to recover after a flight. Yet results show poor hydration and flying habits abound - factors that greatly exacerbate jet lag symptoms and health risks long after each flight. 1Above, the New Zealand brand behind the flight drink designed to help people combat jet leg and arrive ready, is releasing these findings as they launch in North America this week.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7540851-1above-flight-drink-survey/
Euro Media Group, Europe’s leading provider of broadcast facilities and services, today launched EMG Content Services, a new brand that brings together its video processing and management solutions, Video On Demand (VOD) and Over The Top (OTT) services. EMG Content Services takes its customers through the entire video ecosystem, beginning with the creation of customised video content through distribution, monetisation and data collection and analyse, for them to optimise their reach and maximise the impact of their campaigns.
Working at the intersection of marketing, content and technology EMG Content Services aims at bringing the largest range of services for video content with a high degree of optimisation and flexibility for its customers, to allow them to enhance their role in the value chain.
EMG Content Services addresses all industries for which video plays an important role. With video communication increasingly replacing text, many organisations are progressively adopting video content, creating new opportunities for EMG Content Services.
To view the Multimedia News Release, go http://www.multivu.com/players/uk/7552451-emg-video-content-services-launch/
Planning a well-crafted, creative and inspiring meeting has become an art form with limitless possibilities. Marriott International hosts thousands of meetings every year and has drawn on the company’s brand differentiation, expertise and talent to launch an industry first, Meetings Imagined, a new set of tools to help any planner design and manage the perfect meeting experience. No matter the budget, size, or location of the meeting, planners have more choices and concepts to draw upon than ever before.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7107853-marriott-meetingsimagined-com/
Eyeglass World®, a leading retailer of affordable prescription eyewear, is the first national chain to launch a retail collection of prescription lenses for smart glass technologies in the U.S. The debut of specially designed prescription lens options for wearable brands including Glass, Recon, Vuzix and Epson coincides with Eyeglass World’s retail expansion into California. On Friday, the company celebrated the grand opening of a Vista, California location – the first of eight Eyeglass World stores planned for the San Diego area by June 2016.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7544551-eyeglass-world-expands-debuts-smart-glass/
Junior Achievement USA® (JA) today announced the launch of its JA Heroes PSA campaign. The goal of this campaign is to connect volunteer mentors with young people to give kids the power to see their future, unleash their potential and let their dreams take flight.
Positive role models in the lives of young people are shown to help inspire them to overcome difficult circumstances. Yet today, millions of kids live in situations where they do not have access to mentors who can give them the guidance or insight they need to rise above negative peer pressure, economic uncertainty or simply a lack of direction.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7553451-ja-heroes-psa-campaign/
Today, more than six thousand pancake lovers from around the globe gathered in Monument Circle in Indianapolis, Indiana for a pancake fundraiser hosted by IHOP Restaurants and Kiwanis International. Thousands of Kiwanis volunteers, in town for their annual convention, and members of general public enjoyed free IHOP pancakes and coffee. Two dozen IHOP cooks prepared the pancakes made from more than 240 gallons IHOP’s famous buttermilk pancake batter, which were accompanied by 189 gallons of maple syrup, 94 pounds of butter and 625 gallons of coffee.
The celebratory event raised funds through voluntary donations to help eliminate maternal and neonatal tetanus through the Eliminate Project. It was the first in a series of events planned by IHOP Restaurants as part of its “Summer of Smiles” campaign that celebrates individuals and organizations which have devoted countless hours to making others smile through their philanthropy. The celebration coincides with the family-friendly brand’s launch of a new ‘smiling’ logo and its 57th Anniversary.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7428053-ihop-summer-of-smiles-pancake-party/
Medela announced today the launch of MyMedela™, an iPhone® app that offers first-of-its-kind digital breastfeeding support for pregnant, new and experienced mothers. This 24/7 resource provides mothers with robust tracking tools, along with personalized, expert advice on nursing and pumping. It delivers proactive guidance for overcoming issues, as well as tips that can lead to a positive breastfeeding experience for mother and child. MyMedela is available immediately as a free download in the App Store.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7091051-mymedela-breastfeeding-app/
Abbott announced today the U.S. Food and Drug Administration approval and launch of the iDesign Advanced WaveScan Studio System. The system acts as the "brain" of the LASIK procedure, generating a high-definition scan that measures and maps irregularities of the eye that may impact vision. From these measurements, the iDesign System creates an accurate and personalized LASIK treatment plan based on the unique "blueprint" of each person’s eyes.
The iDesign System captures more than 1,200 micro readings of the eye, as well as identifying the shape of the cornea, its curvature, how light passes through the eye and pupil diameter under different lighting conditions – all in one, three-second scan that can be used to precisely correct vision.
The development of the sensor technology within the iDesign System was the result of an earlier discovery by Abbott scientists, which NASA used to accurately measure and shape the mirrors in the James Webb Space Telescope to ensure it will transmit high resolution images of deep space back to earth. The telescope is scheduled to launch in 2018.
To view the Multimedia News Release, please go to http://www.multivu.com/players/English/7571951-abbott-idesign-system-3-d-eye-map/
