Sephora, the leader in global prestige beauty retail, announced the launch of new exclusive features on its Sephora Virtual Artist application, adding a new false lash virtual try on to its immensely popular lip function, as well as a new way to teach beauty with step-by-step virtual tutorials using augmented reality technology. Available today for download on the Sephora App, it is the latest in a series of digital enhancements powered by the Sephora Innovation Lab to customize the retailer’s expanding beauty experiences.
“Sephora Virtual Artist has been an unprecedented success, with Sephora clients trying on over 70 million lip shades digitally since launching earlier this year,” said Bridget Dolan, VP of Innovation. “Live Tutorials are a revolutionary new way to learn new application techniques and trends, on your own face, one step at a time. The ability to leverage this exclusive augmented reality technology to mirror our Sephora store makeover experience on your own device is a game changer for our users.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7749652-sephora-virtual-artist-lip-lash/
Q&Q SmileSolar, known for its fun, color-driven and eco-friendly watches, unveils a digital campaign video filmed and animated by Cait Davis of Springtime Jellyfish. The video brings the brand’s core values to life in a fresh, modern way. Watches are available to purchase via the brand’s online store at store.smile-qq.com.
The Q&Q SmileSolar hero video highlights two of the brand’s most popular styles – the 20 Bar ($60 retail) and Mini ($40 retail) - that are completely solar-powered, keeping them operating up to approximately three-and-a-half months after one single charge. The watches are also all eco-friendly – the strap and case incorporate recycled materials – and each have a durable water-resistant casing as well.
The video also gives nod to the brand’s commitment to Table for Two, a non-profit that delivers school meals to children in Africa and Asia. A percentage of sales from each watch goes to support the cause. To date, Q&Q has donated over 131,000 meals.
To view the multimedia release go to:
https://www.multivu.com/players/English/7886551-q-and-q-smilesolar-hero-video
FedEx Office and eBay have teamed up to bring the eBay Valet Drop-Off Program to more than 1,600 FedEx Office retail stores, making it easier for consumers to sell items online and earn money. With kids back in school and the holiday season right around the corner, now is the perfect time to clear the home of items no longer needed, such as electronics, small appliances, sporting goods and more to make some extra money. According to a recent survey by the National Retail Federation, the average household has more than 50 extra or unused items worth more than $3,000, if sold on eBay.
The eBay Valet Drop-Off Program is designed to make selling items as simple as possible. Customers bring their items to the nearest participating FedEx Office location. Once in the store, trained FedEx Office team members can help set up an eBay account from an in-store tablet or log in to an existing account. They will then vet items to ensure they can be sold on eBay. FedEx Office then packs and ships items to the nearest eBay Valet processing center where they will be listed and sold. Once the item sells, customers receive payment via PayPal, with updates and notifications throughout the process.
To view the multimedia release go to:
http://www.multivu.com/players/English/7910351-fedex-office-ebay-valet-drop-off-program/
SEPHORA, the leader in global prestige beauty retail announces the launch of two new bot-powered beauty tools available now exclusively on Messenger. As one of the first beauty retailers to introduce a bot earlier this year, Sephora continues to pioneer fast, easy and fun mobile-first technologies that integrate beauty into their clients’ daily routine. Sephora Reservation Assistant is an appointment booking bot to reserve a makeover at Sephora stores across the United States. Color Match for Sephora Virtual Artist is a shade matching addition to the Sephora Virtual Artist bot that scans any photo and instantly provides the closest lipstick color match from Sephora’s entire assortment.
“Our two new bots for Messenger offer enhanced ways for our clients to engage with Sephora by streamlining how they access relevant service and product information on their mobile devices,” said Mary Beth Laughton, SVP of Digital for Sephora. “We’re excited to leverage the Messenger platform to create quick and natural conversational interactions that are client-led. This allows us to provide richer, more varied conversations that ensure clients get exactly what they want out of the experience.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7926152-sephora-messenger-beauty-tools/
Sanofi Consumer Healthcare – the makers of new Xyzal® Allergy 24HR, which is now available on retail shelves nationwide – revealed today the results of a social experiment in which 160 participants (80 allergy sufferers and 80 non-sufferers) wore a wearable device for 30 days to track their sleep and activity. The first-of-its-kind experiment found allergy symptoms can impact various elements of sufferers’ lives, including both the quality of their sleep and their daytime activities. Xyzal is partnering with renowned allergist Dr. Neeta Ogden to encourage allergy sufferers to Wise Up about the importance of managing their allergies this spring, so they can have a better night’s sleep and Rise Up in the morning to take on the day.
To view the multimedia release go to:
https://www.multivu.com/players/English/8029451-sanofi-xyzal-allergy-social-experiment-wise-up-rise-up/
Leading frozen bread manufacturer and the original inventor of frozen garlic bread, Cole’s Quality Foods, Inc., innovates the frozen food category yet again with the introduction of Middles™, a stuffed bread that combines delicious, decadent, savory, salty and sweet flavors into one revolutionary snack concept.
Middles become available later this month in the freezer section at grocery, club, supermarket and convenience stores nationwide for a suggested retail price of $3.99 per 10.8-ounce box. Each box contains eight tasty bread bites.
Inspired by the much-celebrated combination of bread and cheese, Middles advances the concept by featuring the soft “middle” section of popular bakery staples, including bagel, Italian and pretzel breads. They are then stuffed with savory and sweet centers, including cheddar cheese, cream cheese, and beer cheese varieties. The result is an outrageously delicious heat-and-serve stuffed bread snack that can be made in either microwave or conventional ovens in just seven to nine minutes.
To view the multimedia release go to:
https://www.multivu.com/players/English/8139251-coles-frozen-bread-middles/
REMBRANDT®, the original teeth whitening brand, advances the at-home whitening category with the launch of a new 1 Week Whitening Kit and 3 Day Whitening Boost Kit that provide visibly whiter smiles from the comfort of home in half the time of traditional 14-day kits.
Perfect for whitening with short notice before a big event or special occasion, the kits arrive online at Rembrandt.com this month at a suggested retail price of $24.99 and $6.99 each, respectively. The 1 Week Whitening Kit is available in-store exclusively at Walmart today and will arrive in Harmon Face Values and select Bed Bath & Beyond stores in late October.
To view the multimedia release go to:
https://www.multivu.com/players/English/8165651-rembrandt-stayput-custom-fit-whitening-strips/
The Retail Industry Leaders Association (RILA), the trade association for America’s most recognized and innovative retail brands, discussed the need for a much-needed overhaul to America’s current tax code. Despite supporting 42 million American jobs and being a top economic driver, America’s retailers pay one of the highest effective tax rates in the nation. RILA and the retail community are urging Congress to pass tax reform that lowers rates for businesses and American families.
To view the multimedia release go to:
https://www.multivu.com/players/English/8211151-rila-tax-reform-benefits-retailers-consumers/
REMBRANDT®, the original at-home teeth whitening brand, enters the power toothbrush market for the first time with the launch of its power Whitening Toothbrush and Whitening Brush Heads, rounding out the brand’s suite of highly effective, scientifically proven teeth whitening solutions. The power toothbrush and 3-pack of replacement brush heads are now available online at Amazon.com and Rembrandt.com with a suggested retail price of $59.99 and $19.99 each, respectively.
REMBRANDT’S unique design features two brushing modes—Whitening and Sensitive—to allow consumers the ability to customize their daily whitening experience.
Based on in vitro laboratory testing, the REMBRANDT® Whitening Toothbrush and Brush Heads demonstrated seven times more plaque removal compared to a manual toothbrush. The rechargeable handle features a two-minute timer and a pressure sensor indicator to alert the user if they’re brushing too hard.
To view the multimedia release go to:
https://www.multivu.com/players/English/8240751-rembrandt-whitening-power-toothbrush/
Star Micronics is happy to invite you to visit our newest microsite for NRF 2018 Retail’s Big Show. The microsite will be updated frequently throughout NRF and the rest of the 2018 year.
Here you will find information about all of Star’s new products that are to be displayed at the tradeshow. Read the newest spec sheets when they come out as well as the release dates for all the products.
Be sure to keeping coming back, because the Star Micronics team will be updating the page as we roll out more news during the year. Videos from Retail’s Big Show will also be added to the page in the months following.
To view the multimedia release go to:
https://www.multivu.com/players/English/8005031-star-micronics-nrf-microsite/
Epson, the number-one selling projector brand worldwide, today announced LightScene™ – a new category of accent lighting laser projectors for digital art and signage. LightScene is designed to simultaneously illuminate and project dynamic content on virtually any surface or material to engage audiences and provide an immersive experience for commercial signage applications in markets such as retail, hospitality, showrooms and museums. LightScene and other Epson laser projectors will be on display at Digital Signage Expo (DSE) 2018 in Las Vegas from March 28-29 at the Epson booth, #2336.
To view the multimedia release go to:
https://www.multivu.com/players/English/7820757-epson-lightscene-laser-projection-digital-art-design-signage/
Consumers today value both the convenience of shopping online & the assurance and expertise that a trusted retail chain has to offer. In India 14% people who need vision correction end up not buying eyewear because they find the buying journey very complicated & inconvenient. Keeping this in mind, Titan Eyeplus has launched a strategic partnership with the country’s E-commerce giant – Flipkart. During the upcoming Big Billion Day, a customer buying a frame on Flipkart can walk into any of the 500+ Titan Eyeplus stores and get a lens free.
This winning combination will allow the customer to choose from a wide variety frames from the comfort of his home, and walk into an Eyeplus store to complete the purchase. Choice of frame is driven by style which is more personal and does not need technical help. On the other hand, lenses are more technical and need to be customized by a customer’s lifestyle. Intervention of an optometrist ensures the best solution. With this partnership both the players are together ensuring best optical shopping experience.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8423751-titan-eyeplus-reinvents-omnichannel/
