OneTouch®, a leading brand of blood glucose monitoring systems for people with diabetes, has introduced Life First™, a new North American campaign featuring music legend B.B. King and Crystal Bowersox, one of music’s most talented new artists. The ads debut on national and regional television today and will be followed by online and print ads over the next several months. The introduction of the campaign is particularly timely, since March 22 marks National Diabetes Alert Day in the U.S.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/onetouch/48943/
The new BMW 1 Series M Coupé heralds the introduction of a high performance sports car into a compact design that extends the BMW M portfolio and paves the way for a wider audience to appreciate M car ownership. Its stunning performance is derived from the race-bred powertrain, controllable, agile and exploitable chassis of the legendary M cars that have come before it. The finest materials and components, and an attractive, sporty design will ensure it takes a deserved place among the legendary M car icons.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/bmwuk/48913/
Bayer HealthCare’s Consumer Care division announced today the introduction of Bayer® Advanced Aspirin, the next generation of aspirin for pain relief. Using the patent-pending Pro-Release™ Technology, Bayer Advanced Aspirin is clinically proven to relieve tough pain twice as fast as previous Bayer® Aspirin tablets.
With the introduction of aspirin in 1899, Bayer offered one of the first widely accessible analgesics, or pain relievers, to consumers. Today, Bayer's overall global Aspirin business continues to grow, and had double-digit, year-on-year sales growth in Q1 2011. Yet, while Bayer continues to be a leader in the category, for many U.S. consumers, Bayer Aspirin is primarily synonymous with cardiovascular use. Now, through a combination of technological innovation and rich analgesic heritage, Bayer is introducing a new standard in aspirin for tough pain relief with Bayer Advanced Aspirin.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bayer/50414/
Nearly 200 years after the introduction of the stethoscope, the accuracy of a pocket ultrasound device that enables a physician to “look” at a patient’s heart during routine physical exams has been validated for the first time in peer-reviewed research led by Scripps Translational Science Institute (STSI) and Scripps Health.
Roughly the size of a smart phone, the Vscan™ pocket ultrasound used for point of care assessment of heart health could significantly reduce costs from traditional echocardiograms and improve the quality of care. Research was published in the July 5 issue of the Annals of Internal Medicine.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50963-vscan-pocket-ultrasound-echocardiogram-stethoscope
Outback Steakhouse tonight introduced new menu options to customers nationwide through an unprecedented one million free steak dinner giveaway. ‘The Great Aussie Steak Out’ was designed to help introduce consumers to Outback’s new wood-fire grill and to celebrate Outback’s new menu offerings.
“The introduction of our new wood-fire grill, in addition to our classic seasoned and seared cooking method provides our customers with more choice in how they’d like their steaks prepared. Additionally the wood-fire grill gives us a big platform to innovate new and exciting products,” said Jeff Smith, president of Outback Steakhouse.
To view Multiedia News Release, go to http://www.multivu.com/mnr/51697-outback-steakhouse-great-aussie-steak-out
Outback Steakhouse tonight introduced new menu options to customers nationwide through an unprecedented one million free steak dinner giveaway. ‘The Great Aussie Steak Out’ was designed to help introduce consumers to Outback’s new wood-fire grill and to celebrate Outback’s new menu offerings.
“The introduction of our new wood-fire grill, in addition to our classic seasoned and seared cooking method provides our customers with more choice in how they’d like their steaks prepared. Additionally the wood-fire grill gives us a big platform to innovate new and exciting products,” said Jeff Smith, president of Outback Steakhouse.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51697-outback-steakhouse-great-aussie-steak-out
In a new brand platform which launches this month, The Ritz-Carlton Hotel Company L.L.C. showcases the core service philosophy that makes them a successful luxury lodging company, with the introduction of an entirely new communications approach. Disrupting convention in the hotel category, The Ritz-Carlton poses an alternative style of question to guests, asking ‘Let Us Stay With You,’ thereby reversing the age-old approach of hotels asking guests to stay with them. Through the use of artwork, film, messaging, and digital experience platforms, guests are requested to allow The Ritz-Carlton to be much more than just a hotel; indeed to be that indelible memory that lasts a lifetime.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52201-ritz-carlton-hotel-company-introduces-brand-platform-let-us-stay-with-you
This year marks the 75th anniversary of the introduction of the original 1936 Skyliner Model Jacket, the cornerstone of the Eddie Bauer outerwear legacy. To commemorate the occasion, Eddie Bauer has re-launched the 1936 Skyliner Model design in updated fabric choices for men and women. “We intend to continue our legacy for decades to come, creating the most innovative down apparel on the market, just like Eddie himself would have done,” commented Damien Huang, SVP of Outerwear at Eddie Bauer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52704-eddie-bauer-re-invents-down-outerwear
The Hertz Corporation (NYSE:HTZ), the world’s largest general use airport car rental brand, continues its legacy of innovation with the introduction of high-quality programs that positively impact the customer experience. Innovations include ExpressRent™ kiosks, which is the first large scale kiosk deployment in the U.S. using a live agent assistant via video chat, and express return (eReturn) service options.
To view Multimedia News Relase, go to http://www.multivu.com/mnr/51466-hertz-car-rental-expressrent-live-agent-kiosk-ereturn-express-return
A decade ago, AXE revolutionized the American grooming industry with the launch of AXE and has since become the number one men’s grooming brand* in the U.S. Since the 2002 introduction, millions of guys and girls around the world have experienced the “AXE Effect,” and today, AXE is making history again with the launch of Anarchy –an irresistible fragrance For Him, and for the first time ever, a limited-edition matching fragrance For Her.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54082-axe-unleashes-anarchy-fragrance-for-girls
Toyota Motor Sales, U.S.A., Inc. (TMS), today revealed the NS4 advanced plug-in hybrid concept vehicle at the 2012 North American International Auto Show (NAIAS) in Detroit. The NS4 signifies Toyota’s vision for future mobility with a focus on connectivity and the human interface.
Toyota engineers were challenged to design a new mid-sized concept for potential global market introduction by 2015. The NS4 concept is a dedicated plug-in hybrid, separate from the Prius family, designed with future mobility requirements in mind.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54013-toyota-ns4-advanced-plug-in-hybrid-concept-naias-detroit
