The BBVA Group (NYSE: BBVA), the Official Bank of the NBA, will officially tip off its marketing partnership with the league in the U.S. with the launch of its first NBA-themed advertising campaign TEAM. WORKS. on Christmas Day. The new commercial will air during the telecasts of the NBA’s five nationally televised games scheduled on Dec. 25, one of the most-viewed day of games during the season on ABC and ESPN.
To view Multimedia News Release, go to http://multi1vu.prnewswire.com/mnr/bbva-compass/42203/
Oakley today launches a pan-European integrated brand campaign featuring motorsport icons Fernando Alonso, Valentino Rossi and Sebastien Loeb.
The “Change Perspective” campaign rolls out across brand, media and retail channels in the UK, Spain, France, Germany and Italy, and builds on the “Beyond Reason” campaign concept launched with great success prior to the London 2012 Olympic Games.
Oakley continue to explore the “Beyond Reason” mindset of their elite athletes and are now inviting consumers to share their unique vision and approach, with the central premise “In order to change the game, you need to look at the world differently”.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60635-oakley-european-campaign-change-perspective
NBA Madness, the NBA’s interactive basketball lifestyle event, brings the fun and excitement of the league for fans of all ages via hoop games, dance performance and special appearances by NBA talent, NBA Madness Opening Ceremony, featuring special appearance of Jason Kapono, forward of the Toronto Raptors, please see it all in http://www.so-u.tv/playVideo.php?contestid=&id=4767
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The 365-day countdown to the Sochi 2014 Olympic Winter Games officially began with the unveiling of new Countdown Clocks in eight cities across the Russian Federation. The excitement and anticipation for the next Olympic Winter Games grows as the days, hours, minutes and seconds tick away to 7 February, 2014 when the Opening Ceremony begins.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58690-sochi-OMEGA-olympic-winter-game-countdown
