Brian Atwood, a division of The Jones Group (NYSE: JNY), debuted its first global campaigns today, a print campaign and companion fashion film that tell the story of the modern woman’s desire for fantasy and control. The campaign was inspired by the allure of sexual submission, fearless beauty, and cinemagraphic voyeurism laced with sensual tension.
The print campaign and film were shot together in London by visionaries Mert Alas and Marcus Piggott, with creative direction by Giovanni Bianco, and feature supermodel Candice Swanepoel, with styling by Elizabeth Sulcer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57523-brian-atwood-debuts-global-campaigns-modern-seduction
Black & Decker®, a division of Stanley Black & Decker, Inc. (NYSE: SWK), launches the new MATRIX™ Quick Connect System™ tool — an innovative modular tool system built around three different base power units and changeable attachments to drill, cut, sand, and more. The patented MATRIX modular tool system offers performance and value in a simple and practical way for power tool users to grow their toolbox at their own pace. With this system, users can access some of the industry’s most popular types of tools which were traditionally limited to professionals while offering savings up to 42% versus purchasing bare tools separately.¹
To view Multimedia News Release, go to http://www.multivu.com/mnr/57535-black-and-decker-multi-head-matrix-quick-connect-tool-system
¹ – based on MSRP.
Upsher-Smith Laboratories, Inc. [http://www.upsher-smith.com] today announced that subscribers to Epilog.us can now access the latest information related to Practice Management & Epilepsy at http://www.Epilog.us. Led by Dr. Aatif Husain, Director of the Clinical Neurophysiology Fellowship, Professor of Medicine, Division of Neurology, Duke University Medical Center, and Dr. John Stern, Co‐Director of the Seizure Disorder Center and Professor of Neurology at the David Geffen School of Medicine at UCLA, areas of focus include: the importance of billing code accuracy; commonly utilized billing codes in epilepsy and neurology; and epilepsy quality measures from the American Academy of Neurology (AAN).
To view Multimedia News Release, go to http://www.multivu.com/mnr/58062-upsher-smith-epilog-us-practice-management-epilepsy-resources-available
Upsher-Smith Laboratories, Inc. [http://www.upsher-smith.com] today announced that its epilepsy-focused educational website, Epilog.us [http://www.Epilog.us], now features a panel discussion of leading experts on the role of rational polytherapy in the treatment of patients with epilepsy, led by Dr. Barry Gidal, Professor of Pharmacy and Neurology/Division Chair, University of Wisconsin. Dr. Gidal also brings forward discussion on the mechanism of action of specific antiepileptic drugs (AEDs). Additional topics include: AED pharmacokinetics; patient adherence and AEDs; and drug interactions.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59891-upsher-smith-epilog-us-pharmacodynamics-of-antiepileptic-drugs-aeds
Clear Channel Airports (CCA), a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), and the world’s leading marketer of airport advertising, today announced that travelers heading to Louis Armstrong New Orleans International Airport for this year’s Football Championship will be among the first to experience the new ClearVision airport television network. Featuring national and local news, music and sports from more than 140 content partners, ClearVision is a dynamic and new entertainment network that enhances travelers’ airport experience. The installation of ClearVision is part of Louis Armstrong International Airport’s $356 million modernization program.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59953-clear-channel-outdoor-new-clearvision-airport-tv-network-goes-live
Entenmann’s, a division of Bimbo Bakeries USA and maker of over 100 sweet baked goods, and The Salvation Army got an advanced blitz on #NationalDonutDay, with the help of one of Entenmann’s most recognized donut fans. Super Bowl Champion, New Jersey native and Entenmann’s celebrity ambassador, Victor Cruz unveiled a one-of-a-kind, larger than life Entenmann’s Crumb Top Donut, at the National Donut Day celebration in New York City’s Madison Square Park, in commemoration of the sweet holiday. Cruz’s lightening fast plays on the field helped Entenmann’s and The Salvation Army get ahead of the game, kicking off the annual holiday one day early for their New York Metro fans.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/59507-entenmann-s-salvation-army-victor-cruz-national-donut-day
Sanofi Pasteur, the vaccines division of Sanofi (EURONEXT: SAN and NYSE: SNY), announced today the initiation of its Phase III clinical program called Cdiffense to evaluate the safety, immunogenicity and efficacy of an investigational vaccine for the prevention of primary symptomatic Clostridium difficile infection (CDI). Clostridium difficile (C. diff) is a potentially life-threatening, spore-forming bacterium that causes intestinal disease. The risk of C. diff increases with age, antibiotic treatment and time spent in hospitals or nursing homes, where multiple cases can lead to outbreaks. The investigational vaccine is designed to help protect at-risk individuals from C. diff, which is emerging as a leading cause of life-threatening, healthcare-associated infections (HAIs) worldwide.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62652-sanofi-pasteur-initiates-phase-iii-study-of-investigational-vaccine
Today, MedImmune Specialty Care division of AstraZeneca (MedImmune Specialty Care) announced it has joined with actress Tia Mowry to raise awareness about the importance of an annual flu vaccination. To kick-off the campaign, MedImmune Specialty Care and Mowry unveiled an online video, “I Insist!” (www.YouTube.com/InsistOnTheMist), which uses comedy to educate busy families about the importance of living a healthy lifestyle and making flu vaccination a priority. For Mowry, this includes vaccination with FluMistQuadrivalent, the first and only FDA-approved needle-free flu vaccine for eligible persons 2-49 years old. FluMist Quadrivalent is administered as a gentle mist sprayed into the nose, where the influenza virus usually enters the body.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63079-medimmune-specialty-care-tia-mowry-flumist-quadrivalent-encourage-flu-shot
In the U.S., approximately 159,000 women are living with metastatic breast cancer. To raise awareness of Metastatic Breast Cancer Awareness Day on October 13, MedImmune Specialty Care Division of AstraZeneca (NYSE: AZN) is launching the My+Story online resource center, which highlights the needs of women living with metastatic breast cancer and calls attention to metastatic disease as a key component of October’s National Breast Cancer Awareness Month. Metastatic Breast Cancer Awareness Day was officially recognized by the U.S. Congress in 2009, following a grassroots awareness effort led by members of the Metastatic Breast Cancer Network (MBCN).
To view Multimedia News Release, go to http://www.multivu.com/mnr/63080-astrazeneca-metastatic-breast-cancer-awareness
The Affiliated Business Group (ABG), a division of DSW Inc. (NYSE: DSW) and Yellow Box Corporation, announced a joint agreement distinguishing ABG as the exclusive retail operator for the Yellow Box brand.
Yellow Box is a leading women’s footwear wholesaler most notably recognized for its iconic jeweled sandals for women. The brand has a loyal following among women and girls who love the brand’s unique comfort and trendsetting fashion.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7147051-dsw-affiliated-business-group-abg-exclusive-retail-operator-yellow-box
Nancy Lieberman, basketball hall of famer, coach and mom, has teamed up with Sanofi’s consumer healthcare division Chattem Inc. to introduce a new, more effective player on the over-the-counter (OTC) allergy medication roster, Nasacort Allergy 24HR Nasal Spray. Now available in stores nationwide, Nasacort Allergy 24HR is different than other currently available OTC allergy medications. It puts the “Full ‘Cort Press” on the full range of nasal allergy symptoms for 24 hours with a once daily dose. Nasacort Allergy 24HR is the first and only medicine in its class to be available at full prescription strength without the need for a prescription.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7122351-basketball-hall-of-famer-nancy-lieberman-nasacort-allergy-24hr
