At a time when cotton’s market share is threatened by synthetics, Cotton Incorporated responds with authenticity. The latest offerings in the 26-year run of the highly-regarded The Fabric Of Our Lives™ campaign from the not-for-profit research and promotion company focus on individual consumers and their personal stories of why cotton apparel items are their favorites.
Introducing the tagline, “Cotton. It’s Your Favorite for a Reason(SM),” the first commercial will launch on April 20 with thirty- and fifteen-second spots; additional commercials will be rolled out over the course of the year. The campaign also includes: a digital video series of consumer stories, some expanding on the stories told in the commercials; a unique, cotton-focused collaboration with online retailer Rue La La and a trade print advertisement.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7490551-new-cotton-incorporated-campaign/
PVH Corp. [NYSE: PVH], owner of Warner’s, a leading women’s intimate apparel brand for over 140 years, announced the debut of a new television advertising campaign focused on solving everyday women’s “bra-blems.” The commercial features a group of women of different ages, shapes and sizes who share how they feel about their bodies and concludes with their completely unscripted reactions to the Warner’s “No Side Effects” collection.
“More than ever, we believe women want to have honest conversations about their bodies and we think we have captured that sincerity and authenticity in this commercial,” said Les Hall, President, Core Intimates, at PVH. “Every woman can relate to having that ‘a-ha’ moment when she finds the perfect bra and the genuine reactions of the women in this commercial illustrate that.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7538851-warner-s-bra-blems-no-side-effects/
House of Napius is India's first line of radiation safe maternity wear using path breaking NESA technology (Non-Ionizing Electromagnetic Shielding Alternatives.
Most expectant mothers understand that carrying a child means taking extra safety measures to protect the growing life. Mothers-to-be are aware that they need to avoid certain chemicals, foods, and some beverages. Our line of radiation safe maternity wear provides an additional safeguard by shielding against radiation from cell phones, wireless routers, laptop and computers. House of Napius offers a wide range of revolutionary, radiation safe Maternity wear for the first time in India.
With a lack of choice and growing radiation concerns Founder Director, Nehal Mehta says: “Today we cannot live a gadget or appliance free lifestyle. At House of Napius, we have created a solution to block the radiation from these gadgets which are used on a daily basis such as cellphones, microwaves, laptops, scanners and ipads. We are launching our first product category of maternity wear and will be expanding into other categories such a kidswear, womenswear and menswear in the future.”
When it comes to dressing during pregnancy, comfort and style are key factors/aspects. The new range of maternity wear by House of Napius includes office wear, day wear, resort, night wear and cocktail dresses. Each garment is designed to not only protect the child, but provide unparalleled comfort and ease of use for the pregnant mother. House of Napius maternity wear is available in a multitude of colours’ and patterns and will keep your child protected all through those precious nine months.
To view the Multimedia release go to:
http://www.multivu.com/players/English/7595451-house-napius-maternity-wear-india/
Today, premium men-s undergarment brand Tommy John launches the lightest men-s underwear ever created, aptly called Air. On the heels of their recently launched viral film campaign “The Big Adjustment”, Tommy John is debuting this collection of underwear and undershirts made from some of the most advanced fabric technology in the world.
After almost two years of product development, which included Founder and CEO Tom Patterson personally wear-testing, washing, drying, weighing and re-weighing the newest product line, Air is now available to the public. As part of the Light category of solution-based products, Air weighs-in at an average of two ounces. The ultra-lightweight and anti-microbial mesh fabric provides wearers maximum ventilation with unmatched durability and superior quick drying features.
“Air isn't only our greatest product achievement to date, but what we believe to be one of the greatest achievement ever for men's undergarments. We were able to create a product at less than half the weight of our competitors with Air,” says Tom Patterson, Founder & CEO of Tommy John. “We have never been so excited for a new collection.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
In an unprecedented first, Karl Lagerfeld will premiere his new ready-to-wear and accessories collection for children and babies on Melijoe.com. On November 9th, Melijoe.com is proud to propose the Karl Lagerfeld Kids collection and to offer customers the chance to pre-order pieces from the spring-summer 2016 debut collection.
A new family of mini-Karls has arrived! The iconic profiles of the designer and his feline muse, Choupette, crop up here and there in embroideries and prints, spicing up a collection that, in true Lagerfeld style, is both witty and chic. For older children, there are T-shirts and sweatshirts in every color, jeans, skirts, ties and, of course, the indispensible crisp white shirt and black blazer. Layettes rock like never before, from bonnets and bibs to booties, tiny blouses and mini-blazers. When it comes to accessories, the collection brims with adorable details, from cat ears and whiskers to trompe l’oeil collars and ties, fingerless gloves, rock star sunglasses, caps, ballerina flats, headbands and miniature handbags.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7679251-karl-lagerfeld-kids-pre-order-melijoe/
The modern cotton industry has achieved significant environmental gains over the past forty years, but it is not resting on its laurels. Around the world, scientists and researchers strive to develop new ways to grow, process and manufacture cotton more efficiently and with increasingly less impact on the environment. Identifying and implementing new technologies and practices will help the cotton industry meet the current needs for productivity and profit, without compromising the ability of future generations to meet their own needs.
Increasingly responsible production and manufacturing are not objectives the cotton industry take lightly. As a natural fiber, the success of cotton is directly linked to the land and its health. Being good stewards of the environment requires continuous attention to reducing impact throughout every link in cotton’s long supply chain—from the seeds from which cotton is grown, to the processing and manufacturing practices of finished cotton goods.
To view the multimedia release go to:
http://www.multivu.com/players/English/7613831-cotton-sustainability/
Cole Haan, the iconic American lifestyle footwear and accessories brand and retailer, is proud to launch Made in Maine, USA – a limited-edition collection blending quality American craftsmanship with timeless designs.
“Creating a shoe that will last a lifetime is an exceedingly personal, painstakingly accurate process from start to finish and is the very definition of American craftsmanship. This quality has allowed Cole Haan to build a legacy that lives on today,” explains David Maddocks, Chief Marketing Officer and General Manager of Business Development.
To view the multimedia release go to:
http://www.multivu.com/players/English/7923751-cole-haan-made-in-maine-usa/
Honeywell (NYSE: HON) announced today that the same Spectra® fiber technology used in protective vests for law enforcement is now available to shield the belongings of everyday consumers from thieves who slash bags to steal items.
Consumers who want to keep their belongings safe can now buy a theft-resistant drawstring backpack called the Flak Sack, designed by Loctote Industrial Bag Company. As seen on ABC’s “Shark Tank,” the Flak Sack is the world’s first cut-resistant bag designed for travel and daily use. Now, it will be enhanced with Spectra—the same fiber technology used in bullet-resistant vests. Flak Sack utilizes Spectra in a unique fabric construction called FLAKnit™ created by Tuff-N-Lite®, a division of Supreme Corp., a leading textile and fiber technology company. Yet, despite this durability, Flak Sack is flexible, making it ideal for a range of situations such as travel, hiking and everyday use such as commuting to work.
To view the multimedia release go to:
https://www.multivu.com/players/English/8083951-honeywell-spectra-fiber-flak-sack-cut-resistant-bag/
To order call toll free at 1-877-576-1112
Visit www.giafashions.com for more on the Biniki Butt Bra.
How to put on a Biniki Bra
Biniki is a New Product that Raises and Defines the Derriere Women have had the bra to support their breasts for over a hundred years. Each generation of women learns that regular wearing of a bra brings day-to-day beauty and reliable long-term benefits. Going braless didn't last very long. Surprisingly, a similar garment to beautify and preserve the buttocks has been notably missing.
After four years of development, nationally and internationally patented Biniki, is ready to step forward and fill this void. Biniki does for the back what the bra does for the front. Biniki is the Ultimate Support Solution Biniki is an invention developed to lift and define the derriere, smooth out the backs of the thighs and, in general, beautify the backside. Biniki consists of two leg loops that are attached at very specific points along the waist-hip band. The leg loops are designed to perfectly encircle the bottom. Once Biniki's waist-hip bands is in place and the leg loops are self-adjusted to fit the individual, the skin on the backs of the thighs will lift up, the bottom will be raised and Biniki is guaranteed to stay in place. How Biniki Benefits the Wearers: Biniki is capable of emphasizing smaller, flatter derrieres, enhancing the silhouette with or without clothes and will bring a new sense of confidence about how one looks in back.
People with small or flat bottoms benefit greatly from this shape wear. Biniki cannot be detected under most clothes and can be worn low on the hips. In other words, Biniki provides and bra-type support and comfort for the other side. This is an option that has been too long missing from the marketplace. Biniki is leading the way towards a better bottom look and support, because it is functional rear gear.
Why a Biniki?
The truth is today we have a whole body fashion consciousness. The backside is no longer something to be ignored, but an important aspect of the human body needing and deserving a hip hoister like Biniki. Heads are turning more frequently now because of well supported and beautifully defined derrieres even though buns of steel are still rare. Most people do not notice how they look in back for several reasons. One is that bottoms look much better when they are supported and effective support has been lacking up until now.
The backside is a beautiful part of the human body when supported and properly framed by interesting bottom hugging clothing. One sign this way of viewing the entire body is finally here is the acceptance of many sports and entertainment personalities. Some even use the highlighting of their notably well formed buttocks' as self-defining assets. Biniki is a product designed to beautify and preserve the bottom.
To order call toll free at 1-877-576-1112
Visit www.giafashions.com for more on the Biniki Butt Bra.
Erica from Mania TV on a night on the town with the Butt bra
Is Biniki? hard to put on?
Not at all. Each Biniki comes with easy instruction on how to wear Biniki. Biniki is as easy to put on as a bra. See How to wear Biniki
How do you adjust Biniki??
Just like a bra. It?s easy. Just put on and cinch up the adjustment straps. See How to Wear Biniki
Where do I get Biniki?
You can order on-line at www.giafashions.com or toll free at 1-877-576-1112
What is Biniki?
Biniki is a derriere shaper, toner, lifter and support device for Mens and Womens butts. It is for people who would like a rearend-shaper type of lingerie for their buttocks. Want a rounder, bubble butt look in back without surgery or pads? Try Biniki, the internationally patented product designed to do the job.
Although Biniki is designed to create buttock enhancement and make the backside look sexier and more round, it is not designed specifically to draw attention to the shapely derriere-it just can?t help but to do so.
Support against the pull of gravity is always a plus. It is comfortable and provides an anti-gravity helper for the beautiful weight in back. It is also a comfortable feeling to look your best in back, of course!
How does Biniki work?
Biniki offers a custom fit by means of self adjustment and strategically placed leg loops. Since Biniki moves with you even with movement, Biniki stays in place. Biniki works because of a unique three ring system that adjusts to the wearer?s body, with the adjustable leg loops riding just under the buttocks, where the buttocks and thighs meet. See What Biniki Does
How long will my Biniki last ?
It depends on how you take care of your Biniki. It is recommended that you wash your Biniki by hand or have it dry cleaned for longer use. If you machine wash your Biniki even on the gentle cycle it will fade faster than hand washing and will not last as long.
Can you see Biniki through clothing?
t depends on the clothing. For instance, if you wear a black Biniki underneath a white dress or white pants then there is a chance that your Biniki will be seen. If you wear your Black Biniki with black pants or jeans then your Biniki will be much less noticeable.
To order call toll free at 1-877-576-1112
Visit www.giafashions.com for more on the Biniki Butt Bra.
WGN NEWS TESTIMONIAL OF THE BINIKI
This lovely thing is a brand-new product from the US for improving the shape of your bottom without the need for surgery.
You simply strap on the Biniki as shown and that gravity-affected bum of yours goes from a Kirstie Alley to a Kylie Minogue in no time flat. Undetectable under clothing - unless your clothing is transparent - the Biniki makes the answer to the question, Does my bum look big in this? become, Well, yes, it does, but in a good way. Now, if you're thinking this doesn't look very dignified, just remember that if dignity was an essential element of beauty, Anna Nicole Smith wouldn't have a career. But the best thing about the Biniki is it has its very own commercial full of little tricks to hold the viewers' attention - little tricks like being quite badly done and using very cheap actors.
Now you can get a little help where you want it most with Biniki, the lift-and-support system for your backside. This comfortable and discreet intimate item works just like a bra, only it's for your derriere. With its sleek design, Biniki moves with your body, so there aren't any unsightly lines. And because you wear it under your clothes, no-one will know any better. Available in either black or white, Biniki provides you with gentle curves that those behind you will appreciate.
Turn Left at the Trojan Horse is an intimate, epic, and offbeat memoir of one man’s search for the heroic ideal through the American countryside. Author Brad Herzog set out on the open road like a modern-day Odysseus in Kerouac’s clothing to find out what’s a life well lived in contemporary America. Learn more about this author here: http://tinyurl.com/2b64r4a
Learn more about this book here : http://tinyurl.com/25r8ryq Genre(s): Biography & Autobiography/Literary
