Promotional Products Work! Week, February 25 through March 1, 2013, sponsored by Promotional Products Association International (PPAI), the world’s largest and oldest international not-for-profit promotional products association founded in 1903, is an industry event dedicated to demonstrating the importance of promotional products as a powerful and effective advertising medium. A new study released by PPAI this week, The Influence of Promotional Products on Consumer Behavior, demonstrates that advertisers and marketers, now more than ever, can look to promotional products to deliver the highest rate of reach, recall and return on investment in the advertising industry, as the most cost-effective way to impact a targeted audience in a tangible, long-lasting and memorable manner.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60314-ppai-celebrates-promotional-products-work-week
For an audience of 300 at the New York Stock Exchange, including members of the New York Cosmos and New York Red Bulls, the America SCORES 7th Annual National Poetry SLAM! featured poetry performances by 27 elementary school children from 14 cities. Also in attendance were guests of honor football legend Shep Messing and soccer visionary, Joseph Tacopina. The event, a benefit for America SCORES, reached its $150,000 fundraising goal thanks largely to these honorees and their friends, including international soccer icon Pelé, who collectively matched the evening’s donations with $10,000. Funds will be used to continue delivering high-quality afterschool programs for 8,000 youth at no cost to their families. Donations can be made at: www.americascores.org/slamweek.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61485-america-scores-7th-annual-national-poetry-slam-nyse-youth-afterschool
Sky Blu of LMFAO is set to headline EF Summeranza 2013, one of the world’s largest music festivals for teenagers, hosted by EF Education First. This annual music festival will play to an expected audience of 4,000 EF students at Kempton Park Racecourse outside London on July 11, 2013. Sky Blu will be supported by the Luminites of the United Kingdom and other international artists.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60650-EF-Education
UBM Tech’s online telecom publication Light Reading (www.lightreading.com) today announced it has enhanced its position as the premier online destination for the global communications industry with a completely restructured, community-driven media platform that brings the audience into the conversation through moderated discussions, blogs, and social media, giving the community equal share of voice with content experts. In addition, the stunning new design is optimized for rapid interaction and engagement among community members, combining both digital and live event content.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62973-ubm-tech-new-light-reading-online-global-communications-new-strategy
Over the past few years, Qatar has been investing heavily in tourism development, keen to share its unique roots and cultural heritage with the rest of the world. Qatar Tourism Authority's mission is to develop and promote Qatar and its culture, and to strengthen the country's position as a destination of choice. A reflection of this drive towards a wider audience is the recently established Qatar Tourism office in Paris.
Destination Qatar provides a unique and authentic experience to regional and international tourists. Besides the ideal conditions and impressive facilities, Qatar has a fascinating cultural heritage, splendid landmarks, 563 km of sandy coastline, museums hosting some of the region's most impressive art collections, and an array of world-leading sports events.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63494-qatar-tourism-authority-paris-st-germain-partnership
The much anticipated Porsche Macan compact SUV, the fifth model line for Porsche, was ceremoniously unveiled to a massive international audience during a press conference at the L.A. Convention Center in Petree Hall today. The Macan was the brightest but not the only highlight that Porsche brought to Los Angeles. The new 911 Turbo Cabriolet, 911 Turbo S Cabriolet, the Panamera Turbo S and Panamera Turbo S Executive, and the 918 Spyder also took a bow to the many journalists either as world premieres or North American debuts.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64485-porsche-macan-world-debut-at-los-angeles-auto-show-fifth-model-line
With the airing of Super Bowl XLVIII, 20 Savannah College of Art and Design (SCAD) students became the first to have a hand in designing the opening animation for FOX Sports’ broadcast of the NFL’s annual championship game. A television event that likely will be one of the top 10 most-watched programs in history, the broadcast was expected to draw an audience of more than 100 million.
The opening animation of the broadcast was set in New York’s iconic Times Square, and brought the worlds of art and football together to capture the superior athleticism of NFL players. SCAD students helped create the concept and design for the animation using assets provided by FOX Sports and by fashioning new creative elements.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65185-savannah-college-art-design-scad-students-motion-graphics-fox-sports
The acrobatic spectacular Zarkana by Cirque du Soleil unveiled its amped up production, including an artistic transformation and a remastered soundtrack, to a packed audience Friday, Feb. 28 at ARIA Resort & Casino. The show capped off its reimagined return today with the introduction of the show’s new aerial straps act. Aerialists Andrew and Kevin Atherton thrilled spectators as they performed outside ARIA’s porte cochere, while suspended 32’ in the air.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65842-zarkana-by-cirque-du-soleil-reimagined-production-aria-resort-casino
The glitz. The glamour. The camera-stealing, Jennifer Lawrence red carpet antics. For any movie buff, this is the most exciting time of the year. Celebrities come out in droves looking their best on the red carpet. Movies from every genre vie for the most celebrated award in entertainment. The host brings out their very best jokes and presentations to make sure even the surliest audience member is enjoying themselves – whether they are at the show in person or watching from home.
For chef and entertaining expert Maureen Petrosky, this is also the best time to throw a party! With such a fun, yet glamorous feel, the awards show provides hosts with the perfect theme.
Sydney Harbour sparkles as the 3rd annual Handa Opera on Sydney Harbour (21 March - 13 April) opens with its spectacular water-top stage playing host to a new production of Madama Butterfly. Under the stars and on the water's edge, Handa Opera on Sydney Harbour is the city's grandest cultural event. Unique to Sydney, this world-class event is like no other, turning the iconic Sydney skyline into an operatic backdrop for a nightly audience of 3,000.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/66153-opera-australia-madama-butterfly
Food Network’s long-running competition series Food Network Star is back for a tenth season in June, with culinary icons Alton Brown, Giada De Laurentiis and Bobby Flay leading the charge to discover the next promising face in food television. The twelve new contenders are put to the test in a season filled with unique competitions challenging their kitchen and on-camera chops, to find out who has the talent and charisma to follow in Alton, Giada and Bobby’s footsteps and helm their own show. Exclusive web series Star Salvation also returns, giving one eliminated contestant the opportunity to rejoin the on-air competition, which culminates in an audience vote to determine who wins the ultimate prize - their own show on Food Network.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7045233-food-network-star-season-10/
