Today LeapFrog Enterprises, Inc. (NYSE: LF), education innovation leader and creator of award-winning learning products, announces its Tag. Give. Read. program to help more U.S. children learn and love to read. LeapFrog laid the program groundwork with a 2009 donation of $1.5 million in Tag Reading Systems and books to the classrooms of more than 10,000 U.S. Kindergarten students. By the end of the school year, 99% of teachers said they would recommend Tag Readers to other teachers and to parents, because their students’ attitudes about reading and reading skills both had improved.
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Procter & Gamble Salon Professional, a division of The Procter & Gamble Company (P&G) (NYSE:PG), announces Sebastian Professional’s collaboration with Sony Pictures’ Burlesque, the highly-anticipated musical film starring Cher and Christina Aguilera, in theaters Nov. 24. Already a Hollywood movie set staple, Sebastian Professional Re-Shaper hairspray steps past the curtain and into the spotlight as the Official Hairspray of Burlesque.
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Kelley Blue Book www.kbb.com, the leading provider of new and used vehicle information, announces the all-new 2011 model-year vehicle winners of its annual Best Resale Value Awards, which recognize current and forthcoming vehicles for their projected retained value five years from now. Since depreciation (or loss of value) is typically a car-buyer’s primary expense during ownership, these awards, like all of kbb.com’s new- and used-vehicle information, are designed to help consumers make more informed car-buying decisions.
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Dorel Juvenile Group (DJG), Inc., a division of Dorel Industries (TSX: DII.B, DII.A), and the nation’s largest juvenile products manufacturer, announces the launch of a new, premium collection - the S1 Series by Safety 1st - offering premium design with safety in mind. S1 Series is the first collection of its kind designed to meet exceptional standards of both safety and style, providing parents with high quality products for travel, meal time, and play. The line, which includes a travel system, play yard and high chair, is now available exclusively at Babies“R”Us stores nationwide and online at Babiesrus.com.
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Nine West, a division of The Jones Group Inc. (NYSE: JNY), announces the launch of “Shoelaborations™,” a creative platform that seeks talented individuals doing original work in their unique artistic areas and allows them the opportunity to collaborate on a rotating basis with Nine West. Through this collaboration, Nine West will be able to bring the visions of these choice international trendsetters, artists and designers to consumers worldwide.
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Coty Inc. announces the launch of Reveal by Halle Berry, an alluring new fragrance that speaks to the iconic beauty’s glamour and confidence while revealing the intriguing complexity of a woman.
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Virgin America, the California-based airline that is reinventing domestic travel, today announces it will bring its low-fare, upscale service to Chicago O’Hare International Airport (ORD), with daily nonstop flights from both Los Angeles International Airport (LAX) and San Francisco International Airport (SFO) starting May 25, 2011. Known for its beautifully designed cabins and high-tech amenities, Virgin America has been winning over consumers and sweeping the major travel awards since its August 2007 launch – including capturing the “Best Domestic Airline” title in both Condé Nast Traveler’s Readers’ Choice Awards and Travel + Leisure’s World\'s Best Awards for the past three consecutive years. With legacy airlines representing 98 percent of domestic departures at ORD, Virgin America hopes to inject some healthy competition into the market.
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Bacardi Limited, the largest privately held spirits company in the world, announces tennis champion Rafael Nadal as the new Bacardi Limited Global Social Responsibility Ambassador. The ATP World Tour® #1 ranked Rafael Nadal now leads the Company’s award-winning responsible drinking campaign, “Champions Drink Responsibly.”
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Jockey International, Inc. announces the launch of their new television spot featuring pro quarterback, Heisman trophy winner and Jockey spokesman, Tim Tebow. Tebow is the face of Jockey® staycool, Jockey’s newest collection of innovative underwear, designed to help regulate skin temperature and keep you cool and comfortable.
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Primrose Schools, The Leader in Educational Child Care®, announces the Gumz family of the Primrose School of Bear Creek in Lakewood, Co. as the grand prize winner of the Family Dance-off, a national video contest that encourages families to step up the fight against childhood obesity by dancing for healthy, active lifestyles. In honor of the Gumz family’s victory, Primrose will donate $30,000 to their local Children’s Miracle Network Hospital, The Children’s Hospital, as well as award the family a $5,000 cash prize for their efforts. The Gumz family’s win marks the second time a Colorado family has won the grand prize. Last year, the Lopez family of Colorado Springs won the Family Dance-off and a $30,000 donation to Children’s.
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The American Cancer Society today announces the development of a new documentary film in collaboration with Academy Award-winning Actress Hilary Swank to inspire women nationwide to make their own health a priority and take everyday steps to help prevent cancer. Swank is executive producer of the film alongside Molly Mickler Smith of 2S Films and Go Go Luckey Entertainment, and the film is directed by Tina Gazzerro of Go Go Luckey Entertainment. The film helps mark the first anniversary of Choose You, a nationwide movement created by the American Cancer Society to raise awareness that 1 in 3 women will get cancer in her lifetime and the actions women can take today to help change that statistic. More than half of cancer deaths could be prevented if people maintained a healthy weight through diet and regular exercise, avoided tobacco products and got recommended cancer screening tests.
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Kelley Blue Book today announces a redesign of its top-rated website www.kbb.com, revolutionizing the way consumers research new car and used car information. The site’s new task-based navigation shifts the standard online car-research paradigm, delivering the information visitors need in a faster, more engaging manner.
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